Rachel Andrea Go
For many brands and manufacturers, selling on Amazon is a no-brainer. However, even on a single platform like Amazon, you still have to make choices. Do you sell Amazon 1P or 3P? And what do those decisions mean for your business and its margins? Choosing to handle everything 1P in single, seamless transactions with Amazon.com...
In this video, Rachel Go chats with Tristan Williams of Envision Horizons about managing marketing, creating content, learning about Amazon and eCommerce platform trends, and more. Transcript below. Tristan’s background Rachel Andrea Go: Thank you, Tristan, for joining me. Can you kind of start with how you got to where you are today, what you...
In the cutthroat world of eCommerce, where lightning-fast fulfillment reigns supreme, Warehouse 72 exemplifies efficiency and first-rate service within the MyFBAPrep network. Strategically situated in Gloucester City, New Jersey, this facility offers innovative logistical solutions and is a trusted retailer partner. Keep reading to discover what makes Warehouse 72 a cut above other storage spaces....
In this video, Rachel Go chats with Brexton Bennett, Head of Business Development at aiCommerce. Brexton shares how he went from teaching to running events in eCommerce, leveraging events as a marketing channel for aiCommerce, channel strategy and the evolving social media scene, and more. Transcript below. Brexton’s background Rachel Andrea Go: Thank you, Brexton,...
In this video, Rachel Go chats with Kathleen Sullivan Garman, founder and CEO of SullyGarman & Associates and operations consultant to multiple brands and B2B companies. Rachel and Kathleen talk about the importance of operations in tandem with sales and marketing, the perils and opportunity of returns, and what to automate at different growth stages....
Convenience reigns kind in eCommerce. Consumers today are more eager than ever to have their favorite products delivered to their doorsteps. Subscription box businesses capitalize on this preference, combining the ease of online shopping with timely shipments. Some Americans are now signed up for 10 or more subscriptions, while budgeting app Truebill reported a less...
In this video, Rachel Go chats with Mark Perone, head of partnerships at Feedvisor. Rachel and Mark talk about strategic pricing with AI, the power of partnerships in B2B, and much more. A successful eCommerce strategy requires a streamlined multi-channel repricing approach backed by robust data and technology. Feedvisor Essentials provides an AI-powered repricer with...
In this video, Rachel Go chats with Yoni Mazor, co-founder and chief growth officer of Getida. Yoni shares his founder story, common areas Amazon sellers should look for reimbursements, the role of education in Getida’s growth, their recent rebrand, and more. Transcript below. Yoni’s background Rachel Andrea Go: Thank you so much, Yoni, for joining...
The eCommerce industry is rapidly adapting to new technologies, market and economic shifts, and the reactions of big players like Amazon. Adapting to those changes is critical for online businesses, whether you work in sales, shipping and logistics, marketing, or any other aspect of the sector. Understanding what to expect will help you keep up...
In this video, Rachel chats with Chelsea Cohen, co-founder and CEO of SoStocked. They discuss the creation of her company and its eventual acquisition by Carbon6, Amazon’s changing inventory fees, how merchants can optimize their operations for higher margins, and more. Transcript below. Chelsea’s background Rachel Andrea Go: Welcome, Chelsea, and thanks for joining today....
In this video, Rachel Go chats with Anthony Domenici, CFO and Co-founder of BASECAMP Consulting Group. Rachel and Anthony discuss how he found his footing during the Covid-19 pandemic thanks to help from a friend, his accounting advice for brands, the major red flags he sees in business financials, and more. Transcript below. Anthony’s background...