Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
MyFBAPrep Updates
MyFBAPrep Tops South Florida Business Journal’s “Fast 50” List of South Florida’s 50 Fastest-Growing Companies of 2023

Prestigious List Showcases the Highest Percentage Revenue Growth Over Two Years Coral Springs, Fl. (Aug. 25, 2023) – MyFBAPrep, an eCommerce warehouse and logistics network, announced today that it has topped South Florida Business Journal’s “Fast 50” List, which features the 50 fastest-growing companies within the Miami-Dade, Broward and Palm Beach counties with revenues under...

By Rachel Andrea Go on August 25, 2023

Conversions
Supercharge Engagement With Shoppable Videos

Shoppable videos are the next evolution of video marketing, combining the power of visual storytelling with the immediacy of online shopping. Since 91% of consumers now expect online video content from brands, they’re essential to make your business stand out and streamline the buyer journey. In a world where online shopping has become standard practice...

By Rachel Andrea Go on July 27, 2023

Conversions
shopping bags next to an order confirmation alert
The Power of Personalization: How to Create Customized Shopping Experiences for Customers

Personalized shopping experiences have become essential for eCommerce businesses to boost customer engagement, increase sales, and strengthen consumer retention. This practice uses data and insights to tailor a customer’s shopping journey to their specific needs, preferences, and behavior. By leveraging first-party data and other sources of information, eCommerce businesses can gain a better understanding of...

By Rachel Andrea Go on July 25, 2023

Conversions
The Voice Commerce Revolution: How to Optimize Your Ecommerce Store for Voice Search

In the fast-paced digital world, one technological advancement is subtly reshaping the eCommerce landscape: voice commerce. With consumers continuously seeking convenience and efficiency in their shopping experiences, this new approach has surged in popularity and transformed the way people browse, select, and purchase products online. Voice commerce represents more than additional convenience, though; it’s a...

By Rachel Andrea Go on July 20, 2023

Conversions
eCommerce Funding Options: Where to Find the Capital to Grow Your Brand

In the third quarter of 2022 alone, eCommerce retail companies received a staggering $4.6 billion dollars in funding, underscoring the vital role funding plays in the industry. You need money to expand your inventory, launch marketing campaigns, and hire new employees, and thankfully, various funding options are available. From stocking up inventory and expanding product...

By Rachel Andrea Go on July 04, 2023

Conversions
AR in eCommerce: How AR Impacts The Future of Online Shopping

Augmented reality (AR) is rapidly becoming a game changer in the eCommerce industry. With AR technology projected to see significant investments in the coming years, its influence is poised to revolutionize the shopping experience. As a result, more businesses are embracing AR as a means to captivate customers and gain a competitive edge. By overlaying...

By Rachel Andrea Go on June 29, 2023

Conversions
Sustainable branding: How to make your business more eco-friendly

Sustainability isn’t simply a buzzword in eCommerce — it’s a commitment and an essential part of any forward-thinking brand’s business strategy. The contemporary consumer is increasingly concerned about environmental issues, which drives their purchasing decisions toward businesses that demonstrate a clear dedication to sustainable practices. In fact, 44% of consumers actively patronize brands that align...

By Rachel Andrea Go on June 27, 2023

Conversions
a hand holding a paper with data on it
Why First-Party Data is Key to eCommerce Success: Understanding the Importance of Customer Data

Consumer behaviors and preferences play a crucial role in a shopper’s purchasing decision. First-party data, in particular, has become critical to success in eCommerce, as it provides invaluable insights into customer expectations. In this article, we’ll delve into the significance of first-party data for your eCommerce brand, exploring how you can use it to create...

By Rachel Andrea Go on June 15, 2023

Fulfillment and Logistics
a box and 2 pints of ice cream
Temperature-controlled logistics and fulfillment: The ins and outs of DTC prep for cold storage items

Tackling the intricacies of temperature-controlled logistics can be daunting — so much so that some 3PLs avoid it entirely. However, in industries such as food, beverages, and biopharmaceuticals, mastery of cold storage prep and shipping is a necessity. We’ll walk you through the basics of these complexities and how to navigate them to ensure your...

By Rachel Andrea Go on June 12, 2023

Amazon
a hand holding an amazon receipt
A Guide to Amazon Seller Fees

Becoming an Amazon seller lets you tap into the platform’s 300 million customers. Also, opting in to the company’s FBA program gives you access to its many benefits that go beyond fulfillment. However, joining this circle means you’ll have to contend with Amazon’s plethora of fees. In this guide, we’ll help you understand and navigate...

By Rachel Andrea Go on May 23, 2023

Conversions
a puzzle in the shape of a person's head
The psychology behind social commerce (and why it works)

Social commerce is the integration of social media and eCommerce and has been on the rise in recent years. It allows businesses to sell their products directly through social media platforms, making it easier for consumers to discover and purchase items they see on their feeds. As social media continues to gain prominence in our...

By Rachel Andrea Go on March 30, 2023

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