Rachel Andrea Go
If you’ve ever attended an eCommerce event, you’ll know how incredible and insightful they can be. eCommerce events, conferences, and summits are bound to be overflowing with value and innovative insights. After attending an event, be it online or in-person, you’ll walk away with a newfound love for your business. Hear about the latest innovations,...
We’ve all been there before. Growth figures are strong, customers are happy, and it seems like your business can’t get any better. Then you’re blindsided by a problem that threatens to wipe away everything you’ve worked for. Whether it’s a marketing platform suspension, costly stockouts, or a new sales platform you can’t understand, the outlook...
The eCommerce industry is ever-changing. Things move fast and trends come and go. In an industry that’s always evolving, you need to stay on your toes. Jump on a trend too late and you may have to stand on the shorelines as your competitors (and customers) sail on by. If you want to improve your...
Demand is high. Orders are rolling in. Yet, stock levels are at zero and the warehouse shelves are empty. What do you do? Sell through and ship items later, or put all orders on hold until stock levels are replenished? Selling products when you don’t have inventory can be a risky retail strategy. Implement a...
Want to know Wayfair’s secret to building a $5.6 billion empire? Email marketing. With email users expected to reach a whopping 4.59 billion by 2025 and 65% of consumers anticipating they’ll use digital shopping channels more in the future, email marketing is the solution that growing brands have been looking for. Armed with an effective email marketing...
What do NASA, Kroger, and the BBC all have in common? Showstopping content marketing strategies. Using blog posts, videos, and everything in between, these brands have cracked the code on capturing the hearts and wallets of their target audience with show content. And it’s easy to see why. Not only are there 5 billion digital...
With online shoppers reaching 2.14 billion in 2021 and eCommerce sales forecast to hit $7.4 trillion by 2025., maximizing sales opportunities should be on every growing brand’s to-do list. To get a bigger slice of the eCommerce pie, it’s wise to launch engaging pay-per-click (PPC) ads to complement your organic and social media marketing. Nowadays, there are...
There was once a day when TV commercials ruled the world. Over-the-top production quality, crowd-stopping visuals, and emotional storytelling were common methods brands used to grab people’s attention. These days, people have grown numb to disruptive advertising techniques. Consumers want meaningful connections. They want to know brands care. As such, we’ve seen a dramatic shift...
The 2021 global pandemic revived subscription boxes. And their popularity doesn’t seem to be fading anytime soon. There’s a reason why subscription boxes are so popular among consumers. Thanks to its convenience, personalization, and savings potential, the subscription box model is here to stay. If you’re yet to embrace the powers of subscription boxes, we’re here...
Selling online allows you to reach a whole world of customers at your fingertips. If you’re only serving consumers in your town, region, or even country, you are missing out on valuable growth opportunities. Expanding your eCommerce business into international markets is a potent strategy for scaling your eCommerce store and reaching even more customers....
Picture this. It’s early Monday morning. You open your laptop to check yesterday’s sales, but Amazon’s password firewall stops you. Your login details are no longer valid. Confused, you hover over to your email, and there it is – the dreaded message from Amazon support. Amazon’s email states your selling privileges are revoked effective immediately....