Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
Conversions
a puzzle in the shape of a person's head
The psychology behind social commerce (and why it works)

Social commerce is the integration of social media and eCommerce and has been on the rise in recent years. It allows businesses to sell their products directly through social media platforms, making it easier for consumers to discover and purchase items they see on their feeds. As social media continues to gain prominence in our...

By Rachel Andrea Go on March 30, 2023

Amazon
The Amazon sellers guide to boosting revenue

eCommerce is one of the most potentially lucrative business opportunities of the 21st century. This is evidenced in the success of online marketplaces like Amazon, the third-largest company by revenue in the world, boasting over 300 million customers and $121.23 billion in Q2 2022 alone. The eCommerce titan’s ready-made buying audience, next-level insights, and nearly...

By Rachel Andrea Go on March 14, 2023

MyFBAPrep Updates
MyFBAPrep Ranks No. 9 on 2023 “Inc. 5000 Regionals: Southeast List” Marking the Region’s Fastest-Growing Private Companies

MyFBAPrep, the leading eCommerce warehouse network for Amazon aggregators, enterprise-level brands and top Amazon sellers, today announced its debut on Inc. magazine’s 2023 Inc. 5000 Regionals: Southeast List. Landing in the No. 9 spot, the South Florida-based company achieved a 2,886% two-year revenue growth from 2019 to 2021. In its third year, the Inc. 5000 Regionals:...

By Rachel Andrea Go on March 01, 2023

MyFBAPrep Updates
MyFBAPrep 2022 in review

2022 was an amazing year for the eCommerce industry, and MyFBAPrep witnessed the growth through our clients and our own business. We’re here with a 2022 recap to showcase what’s happened over the past year. In 2022… $1 billion in GMV The team processed $1 billion in gross merchandise value across our clients. We worked...

By Rachel Andrea Go on January 17, 2023

Direct to Consumer
return process graphic
Reverse Logistics: Best Practices to Make Returns Your Competitive Advantage

A quick browse through online marketplaces clearly shows that eCommerce is booming. Sellers and brands abound, and orders constantly pour in fast. In fact, the global eCommerce market is expected to reach $8.148 billion by 2026. Unfortunately, the fairy-tale ending remains out of reach: Goods are regularly sent back in droves, with 30% of online...

By Rachel Andrea Go on January 12, 2023

Amazon
an amazon shop on a computer screen with an alert icon
Falling short: 8 Amazon FBA mistakes to avoid

Boasting a $705.65 billion valuation, an estimated $162,360 million from first-party sales, and an expected 40% share of the U.S. market’s eCommerce sales in 2022, Amazon is the epitome of eCommerce success. While the titan leads the pack in U.S. eCommerce, getting ahead in its massive marketplace is challenging and can incur costly mistakes without...

By Rachel Andrea Go on January 10, 2023

Fulfillment and Logistics
two trucks carry boxes
11 Effective Ways To Optimize Your Shipping

As more players enter the eCommerce market, it’s essential to find ways to stand out. There’s one area that online stores notoriously neglect that can give your brand a competitive edge; fulfillment. Just 28% of people surveyed by DigitalCommerce 360 said they were completely satisfied with their online order delivery experiences. Clearly, there’s a lot...

By Rachel Andrea Go on January 05, 2023

MyFBAPrep Updates Open Role: Marketing Distribution Manager

This is a contract role with an estimated time committment of 10-20 hours per week at $20-30/hour. The marketing distribution manager will own our content distribution channels, including the newsletter, social media channels, and communities. They will work with internal and external shareholders on a flexible timezone to ensure every piece of content is shared...

By Rachel Andrea Go on January 01, 2023

Conversions
Influencer Marketing And How to Maximize It

Can you guess how long the average person spends on social media? 145 minutes per day. That’s over a month each year (36.75 days, to be exact!). With people increasingly glued to their influencer marketing’s meteoric rise was inevitable. Creator collaborations play a huge role in driving leads and sales for many businesses, especially eCommerce...

By Rachel Andrea Go on December 06, 2022

Conversions
9 eCommerce trends to expect in 2023

If there’s anything you can expect from the Commerce world, its evolution, improvement, and growth. And 2023 is set to continue this pattern. By 2023, global retail eCommerce sales could reach $6.169 trillion and make up a 22.3% share of total retail sales, up from $3.351 trillion and 13.8% in 2019. As shoppers and the...

By Rachel Andrea Go on November 29, 2022

Social
The Ultimate Guide to X (formerly Twitter) for eCommerce

Pulling in over 220 million daily users and $3.4 billion in revenue — much of which came from ad sales — X (formerly Twitter) is a social media titan. But when it comes to driving eCommerce sales, it’s still a relatively untapped opportunity. This is fantastic news if you’re scaling an online store, especially as...

By Rachel Andrea Go on November 08, 2022

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