Rachel Andrea Go
Who would you pick: a customer who purchases one high-ticket item from your site, but never returns, or a customer who makes hundreds of smaller purchases from you over the course of 10 years? The answer is simple: In most cases, you’d pick the person who buys from your site repeatedly. Not only is the...
Webinar recap — As Q4 approaches, it’s crucial sellers take steps to implement strategy. Whether that’s increasing inventory, optimizing ads, or taking steps to prevent additional costs, it will make and save you money. While much of this can be handled manually, the wealth of digital tooling on the market often makes it faster and...
Amazon FBA is meant to simplify fulfillment, but preparing a shipment for FBA is anything but. You must meet a number of strict FBA prep requirements to avoid check-in delays, unexpected charges, or rejected inventory. To give you a sense of what the process entails, here’s a list of several common FBA prep services to...
As lucrative as Amazon can be, it’s a hard place to build your brand. A majority of Amazon shoppers are brand agnostic. In fact, 65% of surveyed consumers said they would feel comfortable buying from names they’ve never heard of before on marketplaces like Amazon. Amazon A+ Content, however, provides a golden opportunity to showcase...
Amazon has updated their shipping template, so we’re here to give you some new step-by-step instructions to create an FBA shipping plan. Properly creating a shipping plan is vital to getting your goods into FBA without any delays. These 8 simple steps (with photos) will have you on your way in no time. Step 1:...
Two thousand characters. That’s how much space you have in your Amazon product descriptions to impress your customers. That might sound like a lot, but it’s easy to max out on characters when your description is one of the only things your customers have to base their purchase decisions on. Needless to say, having a...
We’ve all witnessed the power of a successful brand partnership. Case in point: Red Bull and GoPro, or Nike and Michael Jordan. All of these brands seem to make sense together, and over the years, both partnerships have proved extraordinarily fruitful. Fortunately, you don’t need to be a Red Bull or a Michael Jordan to...
Webinar and virtual events bring a rare advantage to the table. For one, you don’t need a huge budget to pull off a massive (and successful) event. Secondly, there are various types of events you can host to boost your customer acquisition strategy. For example, BarkBox, a dog toy subscription service, cleverly hosts Open BARK...
For DTC brands, a social media presence is all but a prerequisite for remaining competitive. It’s an excellent channel for customer acquisition, and doubles as a way to listen to your customers and collect their feedback. Not only is social media teeming with opportunities to engage new audiences, but most customers now expect your brand...
When first starting an eCommerce business, you may be surprised to learn there’s far more involved than just buying and selling stock. You also need to manage the order fulfillment process, finances, marketing, customer service, product development, and more. As your business grows, you may reach a point where you need to outsource to avoid...
Amazon is one of the largest eCommerce companies in the world. In 2020, Amazon achieved $386 billion in revenue, over half of which was generated by third-party sellers. Selling products on Amazon has become a highly profitable channel for entrepreneurs. In this article, we will explore the four most popular ways to sell on Amazon. Keep...