Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
Amazon
a computer screen with charts and graphs
How to conduct an Amazon competitor analysis

Competition is fierce in eCommerce, and understanding your competitors is essential to your business’s survival. Amazon is the largest online marketplace, with over 300 million active customers worldwide. However, it’s also the major platform for a massive number of sellers — and you have to contend with this large pool to attract shoppers’ attention. By...

By Rachel Andrea Go on May 02, 2023

Fulfillment and Logistics
a truck, plane, box, and warehouse all connected with a globe in the middle
eCommerce 3PL Data and Seller Insights: 2023 Survey Results

As customer expectations evolve, eCommerce retailers must adapt by implementing advanced solutions that cater to their clientele’s growing demands. One aspect that plays a vital role in achieving this is logistics management, with third-party logistics (3PL) providers emerging as indispensable partners for online merchants. To better understand eCommerce sellers’ current priorities, challenges, and objectives, we...

By Rachel Andrea Go on April 18, 2023

Direct to Consumer
a customer service rep talking to a customer on the phone
Customer Service Automation for eCommerce Businesses

Customer trust is hard to earn and easy to lose. ​​After a single negative experience, 76% of consumers will stop doing business with a company. In eCommerce, providing exceptional customer support is crucial to set your business apart from competitors and maintain consumer loyalty. However, offering 24/7 support can be challenging, especially if you have...

By Rachel Andrea Go on April 11, 2023

Fulfillment and Logistics
a man shaking hands with another man and a shipping truck full of boxes
Best fulfillment companies: The best 3PLs and 4PLs for eCommerce and retail brands

Customer expectations for shopping experiences are higher than ever. Fast, reliable, and trackable deliveries are just some of the perks customers assume as standard. These assumptions have become so mainstream that 42% of shoppers leave their carts due to issues with the estimated delivery date, while 24% abandon orders due to no delivery date provided....

By Rachel Andrea Go on April 04, 2023

Conversions
a puzzle in the shape of a person's head
The psychology behind social commerce (and why it works)

Social commerce is the integration of social media and eCommerce and has been on the rise in recent years. It allows businesses to sell their products directly through social media platforms, making it easier for consumers to discover and purchase items they see on their feeds. As social media continues to gain prominence in our...

By Rachel Andrea Go on March 30, 2023

Conversions
a mobile phone with survey results on it, next to a plant
Seller Survey Insights 2023: Navigating Industry Changes and Meeting Evolving Consumer Demands

Over the last three years, millions of online businesses have displayed resilience in the face of the unexpected. The COVID-19 pandemic accelerated the adoption and innovation of digital commerce, with online shopping increasing by 77% year over year in a matter of months. By the end of 2023, eCommerce sales will make up one-fifth of...

By Rachel Andrea Go on March 28, 2023

Direct to Consumer
a calculator and a bar chart
How To Calculate Revenue And Profit Margins

The eCommerce industry provides countless opportunities to grow your online business, expand your reach, and build a powerhouse brand, but you have to monitor several elements to realize this potential. While there are many metrics business owners must track to determine and expand their success, one of the most important is revenue — the fuel...

By Rachel Andrea Go on March 16, 2023

Amazon
The Amazon sellers guide to boosting revenue

eCommerce is one of the most potentially lucrative business opportunities of the 21st century. This is evidenced in the success of online marketplaces like Amazon, the third-largest company by revenue in the world, boasting over 300 million customers and $121.23 billion in Q2 2022 alone. The eCommerce titan’s ready-made buying audience, next-level insights, and nearly...

By Rachel Andrea Go on March 14, 2023

Conversions
a hand holding a magnet that's attracting customers
How to prevent customer churn amidst a recession

As the economy faces a potential recession in 2023, businesses across many industries contend with retaining their customers amid financial uncertainties. For eCommerce brands, customer churn can be a significant threat as consumers tighten their budgets and cut back on discretionary spending. To prevent turnover, it’s essential to understand its causes in eCommerce. Common factors...

By Rachel Andrea Go on March 09, 2023

MyFBAPrep Updates
MyFBAPrep Ranks No. 9 on 2023 “Inc. 5000 Regionals: Southeast List” Marking the Region’s Fastest-Growing Private Companies

MyFBAPrep, the leading eCommerce warehouse network for Amazon aggregators, enterprise-level brands and top Amazon sellers, today announced its debut on Inc. magazine’s 2023 Inc. 5000 Regionals: Southeast List. Landing in the No. 9 spot, the South Florida-based company achieved a 2,886% two-year revenue growth from 2019 to 2021. In its third year, the Inc. 5000 Regionals:...

By Rachel Andrea Go on March 01, 2023

Amazon
a computer screen with charts and arrows pointing to a warehouse and shipping trucks
Amazon multi-channel fulfillment: Benefits & drawbacks of MCF

If you’re an eCommerce business owner, you’ve probably heard rumblings about Amazon Multi-Channel Fulfillment (MCF) and how it can help you grow your business. But you might be wondering, What exactly is Amazon MCF, and how can it benefit my business? In this blog post, we’ll answer those questions and more. Don’t have time to...

By Rachel Andrea Go on February 28, 2023

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