Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
Case Studies
How Caveman Foods Found Easy, Cost-Effective Kitting With MyFBAPrep

Caveman Foods provides Paleo-friendly snacks that are delicious, nutritious, and made with natural ingredients. They cut out artificial sweeteners, GMOs, dairy, soy, and gluten. Their guilt-free snacks are either Paleo Certified or Paleo-Friendly Certified, making them excellent for hiking, camping, road trips, or just taking along for when you feel like a healthy treat. Needless...

By Rachel Andrea Go on August 12, 2021

Direct to Consumer
coffee mugs displayed in a browser and magnets
DTC eCommerce Customer Acquisition: 10 Ways to Get Shoppers to Your Site

Your brand will always need to invest in DTC customer acquisition, since you’ll always need an influx of customers. But it’s possible customers may no longer need you. It’s a harsh truth, but one you need to face. Today, the average person sees up to 5,000 ads per day. On Amazon alone, a whopping 78%...

By Rachel Andrea Go on August 10, 2021

Direct to Consumer
Guide to eCommerce Customer Retention: 10 Ways to Keep Them Coming Back

eCommerce sellers should never assume that a single purchase means a consumer will keep coming back. There are countless brands all vying for your customers’ attention—and marketplaces like Amazon are quickly eroding brand loyalty. However, taking an active stance on customer retention can improve your chances of bucking this trend. In fact, studies show that...

By Rachel Andrea Go on July 20, 2021

Fulfillment and Logistics
a box flying fast through the clouds
9 Signs it’s Time to Shift From Your Own Warehouse to a Nationwide Network

Many growing eCommerce businesses end up investing in their own warehouses to streamline and take full ownership of their operations as they begin to scale up. For larger eCommerce businesses, owning at least one warehouse is often a given. There’s no question that in-house warehousing brings enormous benefits, from full control and ownership of the...

By Rachel Andrea Go on July 13, 2021

Amazon
two hands juggling 3 boxes
6 Common Amazon Seller Mistakes and How to Avoid Them

Amazon opens up a lot of opportunities for high ROI and a healthy stream of revenue. However, selling on Amazon isn’t a cakewalk. If you’re new to eCommerce, you can expect a steep learning curve, which makes you susceptible to costly mistakes. If you’re an established business, even one careless mistake may end up destroying...

By Rachel Andrea Go on July 06, 2021

Amazon
a shop with an open sign in the window
9 Tips to Generate More Revenue From Your Amazon Business

Whether you’re a newbie or a veteran Amazon seller, it’s easy to get caught up in trivial matters and overlook important tasks that don’t seem urgent. But this is a mistake — just because something doesn’t seem urgent doesn’t mean it’s not important. Many of the things you might be overlooking are critical drivers for...

By Rachel Andrea Go on June 29, 2021

Amazon
editing products inside of Amazon Fulfills
How to Create an FBM Listing From Your FBA Listings

If you sell on Amazon, you probably use Fulfilled by Amazon (FBA). According to eDesk, 94% of Amazon sellers use FBA today, and we expect that number to increase as Amazon further builds out its networks. It’s understandable — setting up with FBA is fast, easy, and means Amazon handles most of the infrastructure and logistics...

By Rachel Andrea Go on June 15, 2021

MyFBAPrep Updates
two men packing boxes onto a truck
The Smartest Amazon Seller Podcast features MyFBAPrep Co-Founder Taylor Smits

Our very own Taylor Smits was featured on The Smartest Amazon Seller podcast in Episode 106: FBA Scales. Getting inventory into FBA doesn’t. Best solutions with Taylor Smits. Listen to the recording below. MyFBAPrep started with an Amazon-seller focus, with a custom software built specifically for FBA prep. In addition to FBA services, MyFBAPrep also...

By Rachel Andrea Go on June 08, 2021

Fulfillment and Logistics
3 boxes on a conveyor belt
6 Key Factors to Consider When Choosing a 3PL

Order fulfillment is an integral part of every eCommerce business. Even if you nail buyer acquisition and have an A+ marketing system in place, you won’t retain customers with late deliveries or damaged goods. Fulfillment has many moving parts, including receiving, processing, delivering, and more, all within a strict time frame — because a “five...

By Rachel Andrea Go on May 18, 2021

Amazon
a book that says "how to sell on amazon with FBA" on it
Why to Sell on Amazon with FBA

Selling on Amazon with FBA is a no-brainer. You get access to Amazon’s vast customer base and their nationwide fulfillment network. While there are detailed guidelines to navigate, such as strict prep regulations and high long-term storage fees, the benefits often outweigh the costs. In this article, we’ll cover why you should sell on Amazon...

By Rachel Andrea Go on May 04, 2021

Amazon
A stack of boxes in front of a warehouse
Everything You Need to Know About Prepping and Managing FBA Shipments

Amazon requires vendors to follow specific guidelines to sell their products on its platform. You need to ensure Amazon-compliant packaging, labels, and dunnage if you want your products to reach Amazon’s fulfillment centers. One of the big challenges for eCommerce sellers is finding the best materials and methods to prep their items for different fulfillment...

By Rachel Andrea Go on April 20, 2021

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