Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
Direct to Consumer
return process graphic
Reverse Logistics: Best Practices to Make Returns Your Competitive Advantage

A quick browse through online marketplaces clearly shows that eCommerce is booming. Sellers and brands abound, and orders constantly pour in fast. In fact, the global eCommerce market is expected to reach $8.148 billion by 2026. Unfortunately, the fairy-tale ending remains out of reach: Goods are regularly sent back in droves, with 30% of online...

By Rachel Andrea Go on January 12, 2023

Amazon
an amazon shop on a computer screen with an alert icon
Falling short: 8 Amazon FBA mistakes to avoid

Boasting a $705.65 billion valuation, an estimated $162,360 million from first-party sales, and an expected 40% share of the U.S. market’s eCommerce sales in 2022, Amazon is the epitome of eCommerce success. While the titan leads the pack in U.S. eCommerce, getting ahead in its massive marketplace is challenging and can incur costly mistakes without...

By Rachel Andrea Go on January 10, 2023

Fulfillment and Logistics
two trucks carry boxes
11 Effective Ways To Optimize Your Shipping

As more players enter the eCommerce market, it’s essential to find ways to stand out. There’s one area that online stores notoriously neglect that can give your brand a competitive edge; fulfillment. Just 28% of people surveyed by DigitalCommerce 360 said they were completely satisfied with their online order delivery experiences. Clearly, there’s a lot...

By Rachel Andrea Go on January 05, 2023

Fulfillment and Logistics
10 Critical Questions to Ask Before Choosing Your Fulfillment Partner

Fulfillment is an important consideration for buyers. They judge companies based on the speed, cost, efficiency, and trustworthiness of their shipping and return options — and they have high expectations. So much so that over 90% of shoppers expect their items in less than a week. Moreover, 53% of shoppers have canceled an order when...

By Rachel Andrea Go on January 03, 2023

MyFBAPrep Updates Open Role: Marketing Distribution Manager

This is a contract role with an estimated time committment of 10-20 hours per week at $20-30/hour. The marketing distribution manager will own our content distribution channels, including the newsletter, social media channels, and communities. They will work with internal and external shareholders on a flexible timezone to ensure every piece of content is shared...

By Rachel Andrea Go on January 01, 2023

Amazon
a billboard of FBA benefits surrounded by a truck and boxes
10 Reasons FBA is Still a Top Global Fulfillment Option For eCommerce Sellers

If you’re weighing up selling on Amazon, you could be on to a winner. 76% of Amazon sellers are profitable as of 2022, and 69% of brands are pure-play Amazon businesses. One of the secret ingredients to many brands’ success on Amazon is Fulfillment By Amazon, also known as FBA. Each year the FBA service...

By Rachel Andrea Go on December 22, 2022

Fulfillment and Logistics
How to Optimize Your Fulfillment Strategy With Zone Skipping

Whether you run a marketplace behemoth or an up-and-coming eCommerce brand, there’s one thing you can’t avoid. Shipping costs. Rising fulfillment costs remain a cloud over eCommerce businesses, sapping up as much as 18% of every dollar earned. To make the situation even more complex, 62% of shoppers expect fast, free shipping and are willing to...

By Rachel Andrea Go on December 15, 2022

Fulfillment and Logistics
a scale with boxes on both sides
The Importance of Economic Order Quantity (EOQ) and How to Calculate It

Managing inventory is one of the most important aspects of a thriving eCommerce business, but most entrepreneurs have little experience in it when they launch. Effective inventory management can help you optimize how and when you order inventory to reduce overhead, risk, and thus total costs. The calculation most inventory managers rely on for this...

By Rachel Andrea Go on December 13, 2022

Conversions
How to Measure Profitability Across Channels

In 2021, almost 20% of global retail sales came from eCommerce, and that figure is expected to grow to nearly 25% by 2025. This highlights the major role that eCommerce plays in business. However, its profitability poses a challenge: 70% of surveyed businesses said they took a hit trying to boost their eCommerce elements during...

By Rachel Andrea Go on December 08, 2022

Conversions
9 eCommerce trends to expect in 2023

If there’s anything you can expect from the Commerce world, its evolution, improvement, and growth. And 2023 is set to continue this pattern. By 2023, global retail eCommerce sales could reach $6.169 trillion and make up a 22.3% share of total retail sales, up from $3.351 trillion and 13.8% in 2019. As shoppers and the...

By Rachel Andrea Go on November 29, 2022

Fulfillment and Logistics
The Importance of eCommerce Inventory Insurance And How to Choose The Right Provider

Ever suffered a stock loss? If so, you’re not alone. In 2020, 15% of US retailers experienced an inventory shrink of 3% or higher, and only 10% said they saw stock losses between 1% and 1.24%. These figures may not sound like much, but losses can rack up to eye-watering amounts when operating with high...

By Rachel Andrea Go on November 17, 2022

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