Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
Conversions
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How to find PPC keywords that convert

You invest time, money, and other resources to ensure your eCommerce store’s website is easy to navigate and accessible, your products stand out, and your checkout process is seamless. This sets the stage for selling your products, but one major challenge remains: getting people to your site to convert them into customers. Increasing your web...

By Rachel Andrea Go on February 23, 2023

Direct to Consumer
a computer screen displaying a terms and conditions page
How to Create Terms & Conditions For Your eCommerce Website

Most entrepreneurs go into eCommerce to sell products and ideally build an online sales empire — not spend their time dealing with legal documents. However, every business, no matter its size or niche, has to manage the legal side of operations, and your eCommerce website, services, and products are no exception. eCommerce websites aren’t required...

By Rachel Andrea Go on February 14, 2023

Direct to Consumer
a laptop displaying a storefront with ecommerce platforms on the screen
Check out the checkouts: Top 20 Shopify Alternatives for B2B and DTC eCommerce

Boasting more than 4.1 million live stores and more than $590 billion generated on the platform since its inception, Shopify is one of the best eCommerce solutions on the market. So, it’s not surprising that setting up a successful Shopify store is a dream for many. But what happens when you outgrow the platform or...

By Rachel Andrea Go on February 07, 2023

Fulfillment and Logistics
a computer screen displaying a website return policy
How To Write a Killer Return And Refund Policy

Imagine you’re standing in line at a store preparing to purchase an item and you have some doubts in the back of your mind. Perhaps you’re worried it won’t match the color scheme of your home, or maybe it’s an article of clothing that, once you try it on later, doesn’t flatter the way it...

By Rachel Andrea Go on January 31, 2023

Amazon
a glossary next to a laptop displaying an ecommerce website
The Ultimate eCommerce Glossary for Online Sellers

If you’ve been in the eCommerce world for a while, you know the space comes with its own terminology, methodologies, strategies, and tactics. There are many to learn, understand, and implement to ensure your eCommerce business reaches its full potential. So, to get you up to speed, we’ve put together a comprehensive eCommerce glossary. Let’s...

By Rachel Andrea Go on January 26, 2023

Conversions
charts and graphs
Leverage Automation to Make 2023 Your Best Year Yet

Automation has become a buzzword in the online selling community. As an eCommerce seller with an endless to-do list, you’re probably wondering: Does automation really live up to the hype? Is automation appropriate for my growth stage? After all, 80% of businesses that are yet to hop on the automation train believe it isn’t necessary...

By Rachel Andrea Go on January 24, 2023

MyFBAPrep Updates
MyFBAPrep 2022 in review

2022 was an amazing year for the eCommerce industry, and MyFBAPrep witnessed the growth through our clients and our own business. We’re here with a 2022 recap to showcase what’s happened over the past year. In 2022… $1 billion in GMV The team processed $1 billion in gross merchandise value across our clients. We worked...

By Rachel Andrea Go on January 17, 2023

Direct to Consumer
return process graphic
Reverse Logistics: Best Practices to Make Returns Your Competitive Advantage

A quick browse through online marketplaces clearly shows that eCommerce is booming. Sellers and brands abound, and orders constantly pour in fast. In fact, the global eCommerce market is expected to reach $8.148 billion by 2026. Unfortunately, the fairy-tale ending remains out of reach: Goods are regularly sent back in droves, with 30% of online...

By Rachel Andrea Go on January 12, 2023

Amazon
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Falling short: 8 Amazon FBA mistakes to avoid

Boasting a $705.65 billion valuation, an estimated $162,360 million from first-party sales, and an expected 40% share of the U.S. market’s eCommerce sales in 2022, Amazon is the epitome of eCommerce success. While the titan leads the pack in U.S. eCommerce, getting ahead in its massive marketplace is challenging and can incur costly mistakes without...

By Rachel Andrea Go on January 10, 2023

Fulfillment and Logistics
two trucks carry boxes
11 Effective Ways To Optimize Your Shipping

As more players enter the eCommerce market, it’s essential to find ways to stand out. There’s one area that online stores notoriously neglect that can give your brand a competitive edge; fulfillment. Just 28% of people surveyed by DigitalCommerce 360 said they were completely satisfied with their online order delivery experiences. Clearly, there’s a lot...

By Rachel Andrea Go on January 05, 2023

Fulfillment and Logistics
10 Critical Questions to Ask Before Choosing Your Fulfillment Partner

Fulfillment is an important consideration for buyers. They judge companies based on the speed, cost, efficiency, and trustworthiness of their shipping and return options — and they have high expectations. So much so that over 90% of shoppers expect their items in less than a week. Moreover, 53% of shoppers have canceled an order when...

By Rachel Andrea Go on January 03, 2023

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