Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
MyFBAPrep Updates Open Role: Marketing Distribution Manager

This is a contract role with an estimated time committment of 10-20 hours per week at $20-30/hour. The marketing distribution manager will own our content distribution channels, including the newsletter, social media channels, and communities. They will work with internal and external shareholders on a flexible timezone to ensure every piece of content is shared...

By Rachel Andrea Go on January 01, 2023

Amazon
a billboard of FBA benefits surrounded by a truck and boxes
10 Reasons FBA is Still a Top Global Fulfillment Option For eCommerce Sellers

If you’re weighing up selling on Amazon, you could be on to a winner. 76% of Amazon sellers are profitable as of 2022, and 69% of brands are pure-play Amazon businesses. One of the secret ingredients to many brands’ success on Amazon is Fulfillment By Amazon, also known as FBA. Each year the FBA service...

By Rachel Andrea Go on December 22, 2022

Fulfillment and Logistics
How to Optimize Your Fulfillment Strategy With Zone Skipping

Whether you run a marketplace behemoth or an up-and-coming eCommerce brand, there’s one thing you can’t avoid. Shipping costs. Rising fulfillment costs remain a cloud over eCommerce businesses, sapping up as much as 18% of every dollar earned. To make the situation even more complex, 62% of shoppers expect fast, free shipping and are willing to...

By Rachel Andrea Go on December 15, 2022

Fulfillment and Logistics
a scale with boxes on both sides
The Importance of Economic Order Quantity (EOQ) and How to Calculate It

Managing inventory is one of the most important aspects of a thriving eCommerce business, but most entrepreneurs have little experience in it when they launch. Effective inventory management can help you optimize how and when you order inventory to reduce overhead, risk, and thus total costs. The calculation most inventory managers rely on for this...

By Rachel Andrea Go on December 13, 2022

Conversions
How to Measure Profitability Across Channels

In 2021, almost 20% of global retail sales came from eCommerce, and that figure is expected to grow to nearly 25% by 2025. This highlights the major role that eCommerce plays in business. However, its profitability poses a challenge: 70% of surveyed businesses said they took a hit trying to boost their eCommerce elements during...

By Rachel Andrea Go on December 08, 2022

Conversions
9 eCommerce trends to expect in 2023

If there’s anything you can expect from the Commerce world, its evolution, improvement, and growth. And 2023 is set to continue this pattern. By 2023, global retail eCommerce sales could reach $6.169 trillion and make up a 22.3% share of total retail sales, up from $3.351 trillion and 13.8% in 2019. As shoppers and the...

By Rachel Andrea Go on November 29, 2022

Fulfillment and Logistics
The Importance of eCommerce Inventory Insurance And How to Choose The Right Provider

Ever suffered a stock loss? If so, you’re not alone. In 2020, 15% of US retailers experienced an inventory shrink of 3% or higher, and only 10% said they saw stock losses between 1% and 1.24%. These figures may not sound like much, but losses can rack up to eye-watering amounts when operating with high...

By Rachel Andrea Go on November 17, 2022

Direct to Consumer
7 Essential Growth Tools For eCommerce Sellers

With US eCommerce purchases expected to reach 31% of total sales by 2026 and digital buyers topping 2 billion in 2020, growing your eCommerce business, is where the money is at. But when you have an ever-growing to-do list and not enough hours in the day to complete them all, scaling can feel like an...

By Rachel Andrea Go on November 15, 2022

Direct to Consumer
How to Leverage Shopify Collabs to Boost Your Marketing

Thinking about giving influencer marketing a try? The stats are on your side. Influencer marketing hit $13.8 billion in 2021 and is set to expand an extra 19% to $16.4 billion in 2022. Whether you sell clothing or car accessories, influencer marketing effectively gets the word out about your brand, builds consumer trust, and drives...

By Rachel Andrea Go on November 03, 2022

Amazon
18 eCommerce Events to Attend in 2023

If you’ve ever attended an eCommerce event, you’ll know how incredible and insightful they can be. eCommerce events, conferences, and summits are bound to be overflowing with value and innovative insights. After attending an event, be it online or in-person, you’ll walk away with a newfound love for your business. Hear about the latest innovations,...

By Rachel Andrea Go on October 20, 2022

Conversions
5 eCommerce Marketing Agencies For Scaling Brands

We’ve all been there before. Growth figures are strong, customers are happy, and it seems like your business can’t get any better. Then you’re blindsided by a problem that threatens to wipe away everything you’ve worked for. Whether it’s a marketing platform suspension, costly stockouts, or a new sales platform you can’t understand, the outlook...

By Rachel Andrea Go on October 18, 2022

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