Rachel Andrea Go
With US eCommerce purchases expected to reach 31% of total sales by 2026 and digital buyers topping 2 billion in 2020, growing your eCommerce business, is where the money is at. But when you have an ever-growing to-do list and not enough hours in the day to complete them all, scaling can feel like an...
Thinking about giving influencer marketing a try? The stats are on your side. Influencer marketing hit $13.8 billion in 2021 and is set to expand an extra 19% to $16.4 billion in 2022. Whether you sell clothing or car accessories, influencer marketing effectively gets the word out about your brand, builds consumer trust, and drives...
If you’ve ever attended an eCommerce event, you’ll know how incredible and insightful they can be. eCommerce events, conferences, and summits are bound to be overflowing with value and innovative insights. After attending an event, be it online or in-person, you’ll walk away with a newfound love for your business. Hear about the latest innovations,...
We’ve all been there before. Growth figures are strong, customers are happy, and it seems like your business can’t get any better. Then you’re blindsided by a problem that threatens to wipe away everything you’ve worked for. Whether it’s a marketing platform suspension, costly stockouts, or a new sales platform you can’t understand, the outlook...
The eCommerce industry is ever-changing. Things move fast and trends come and go. In an industry that’s always evolving, you need to stay on your toes. Jump on a trend too late and you may have to stand on the shorelines as your competitors (and customers) sail on by. If you want to improve your...
Need a way for your eCommerce brand to stand out? Turn your attention to acquiring and sharing social proof. From glowing product reviews to heartfelt customer shoutouts, social proof is one of the most effective ways to get your target customer’s attention, build trust and close more sales. 82% of consumers have purchased, researched, or...
Just when we thought selling on Amazon couldn’t get more expensive, it has. Amazon delivered the blow that service fees will be increasing once again. This price hike now joins the inventory limits and rising ad costs sellers must contend with in the most critical selling season and beyond. To give you an idea, third-party...
Demand is high. Orders are rolling in. Yet, stock levels are at zero and the warehouse shelves are empty. What do you do? Sell through and ship items later, or put all orders on hold until stock levels are replenished? Selling products when you don’t have inventory can be a risky retail strategy. Implement a...
Want to know Wayfair’s secret to building a $5.6 billion empire? Email marketing. With email users expected to reach a whopping 4.59 billion by 2025 and 65% of consumers anticipating they’ll use digital shopping channels more in the future, email marketing is the solution that growing brands have been looking for. Armed with an effective email marketing...
What do NASA, Kroger, and the BBC all have in common? Showstopping content marketing strategies. Using blog posts, videos, and everything in between, these brands have cracked the code on capturing the hearts and wallets of their target audience with show content. And it’s easy to see why. Not only are there 5 billion digital...
With online shoppers reaching 2.14 billion in 2021 and eCommerce sales forecast to hit $7.4 trillion by 2025., maximizing sales opportunities should be on every growing brand’s to-do list. To get a bigger slice of the eCommerce pie, it’s wise to launch engaging pay-per-click (PPC) ads to complement your organic and social media marketing. Nowadays, there are...