Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
Fulfillment and Logistics
a checklist and money icons with a magnifying glass
eBay Fulfillment: Everything You Need to Know

Debating an eBay debut for your brand? If so, it’s easy to see why. With over 159 million users and 19 million sellers plus $10.4 billion in revenue in 2021, eBay holds a world of opportunity for ambitious eCommerce entrepreneurs. When competing in such an expansive marketplace, it’s vital to stand out and make a...

By Rachel Andrea Go on August 18, 2022

Direct to Consumer
an ecommerce store on a laptop surrounded by shopping icons
How to Take Your eCommerce Store Global

Selling online allows you to reach a whole world of customers at your fingertips. If you’re only serving consumers in your town, region, or even country, you are missing out on valuable growth opportunities. Expanding your eCommerce business into international markets is a potent strategy for scaling your eCommerce store and reaching even more customers....

By Rachel Andrea Go on August 16, 2022

Fulfillment and Logistics
a woman with question marks above her head looking at an ecommerce website on a computer
What MOQ Means For eCommerce Sellers And Using it to Your Advantage

If you work with suppliers or buy stock from manufacturers, you probably have experience with minimum order quantities (MOQs). eCommerce sellers are often faced with MOQs when working with suppliers. Whether ordering boxes for shipments or restocking your product lines, suppliers often set MOQs you need to reach before ordering. However minimum order quantities aren’t...

By Rachel Andrea Go on August 09, 2022

Direct to Consumer
a computer screen with an envelope and an exclamation point in the envelope
10 Common eCommerce Scams And How to Avoid Them

The world of online shopping brings a load of exciting opportunities for consumers. However, this presents a similar amount of opportunities for eCommerce scam artists and fraudsters. The best way to protect your store and customers against eCommerce scams is to take preventative measures, keeping you one step ahead of fraudulent behavior at all times....

By Rachel Andrea Go on August 04, 2022

Amazon
a man checking out with his shopping cart on an ecommerce website
5 Costly eCommerce Aggregator Mistakes And How to Avoid Them

Since April 2020, funds raised stand at a whopping $14.9 billion with 47% of deals fetching between $2-$5million each. The secret is out. The eCommerce aggregator business model is now one of the hottest opportunities for making vast amounts of money online. However, running an aggregator isn’t all sunshine and rainbows. With multiple brands on...

By Rachel Andrea Go on July 28, 2022

Fulfillment and Logistics
a computer screen surrounded by an airplane and a shipping container
Benefits of a 3PL: Why To Outsource Your eCommerce Logistics

Over the past few years, with a pandemic thrown in the mix, consumers have heavily transitioned to online shipping. With large eCommerce businesses making shopping so convenient and enjoyable for the consumer, this transition is here to stay. However, despite the bulk of orders being made online, the fulfillment of these orders still requires a...

By Rachel Andrea Go on July 21, 2022

Conversions
a book surround by a chart and money
ROI Analysis For eCommerce Brands: A Simple Guide

With more than 2 billion people buying online in 2020 alone and eCommerce tipped to make up for 24.5% of retail sales by 2025, owning an online store is seemingly where the party is at. However, these impressive statistics don’t answer the niggling question on many eCommerce entrepreneurs’ minds, “can I make a solid return...

By Rachel Andrea Go on July 19, 2022

Direct to Consumer
a shopify store in a mobile device that's attracting customers
The What, Why, and How of Shopify Audiences

Updates like cookie opt-ins, iOS14, and the General Data Protection Regulation (GDPR) are creating smaller audiences for advertisers to work with. As a result, eCommerce businesses and retailers with an online presence have to find newer, more effective ways to reach their target customers. Smaller returns, audience pools, and ad budgets continued on popular advertising...

By Rachel Andrea Go on July 12, 2022

Fulfillment and Logistics
a book with a page that says "Section 321"
How to Use Section 321 in eCommerce: A Quick Guide

Improving your profitability by minimizing fulfillment costs and streamlining logistics is vital for any eCommerce business. On the other hand, when shipping your goods from overseas, such initiatives can become difficult. These challenges can be attributed to customs duties and taxes, which make cross-border shipments much more costly. However, with Section 321, a law by...

By Rachel Andrea Go on July 05, 2022

Fulfillment and Logistics
a graphic displaying fixed logistics and flexible logistics side by side
Fixed vs. Flexible Logistics: How to Build Your Ops Strategy

Over the last two years, global supply chain chaos has upset world commerce. Very few came out unscathed, as 75% of businesses took major blows to their manufacturing, and managing logistics still remains a challenge. Competition has become stiffer in the post-COVID market as brands clamor to regain ground and scoop up their competitor’s market...

By Rachel Andrea Go on June 30, 2022

Social
A mobile phone with a tiktok logo and a shopping cart
How to Sell On TikTok: Tools, Best Practices, and Step-By-Step Guides

TikTok is a popular app that boasts over three billion downloads and is currently the sixth most-used social platform in the world. In fact, it’s now more popular than Instagram among Gen Z users in the United States. Known for the catchy and viral nature of its content, TikTok has become a powerful marketing and...

By Rachel Andrea Go on June 28, 2022

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