Rachel Andrea Go
As a business owner, you’ve (hopefully) spent a lot of time thinking about the design and functionality of your eCommerce site. The overall flow of your website impacts how satisfied your customers are, and that includes the checkout process. This is a critical stage in the buying process, as the average cart abandonment rate across...
Your organic content — be it social media posts, email marketing, blog articles, or something else — is the fuel for all your acquisition efforts. Organic social media posts that receive glowing engagement can be boosted as paid social media ads. Clever landing page copy drives ad campaign performance and inspires people to take action....
Merchants who sell online constantly need to find creative ways to do business, especially in today’s dynamic environment. With supply chain issues around the world and the booming growth in eCommerce, customer demand for new products at great prices has continued to swell at an often unsustainable pace. For new sellers and established businesses alike,...
Free shipping is every online shopper’s dream. It dominates consumers’ decision making when it comes to whether or not to place an order. Shopify found that 75% of shoppers care about free shipping, even more than fast shipping (60%) and flexible shipping (53%). As eCommerce becomes the norm, customers have high expectations regarding their online...
We’ve all been there: perusing an online shop, adding an item or two (or fifteen) to our cart. Perhaps we’re shocked by our lack of self-control, having placed far more than we needed into the cart. Maybe the taxes were higher than we thought, or unexpected shipping costs jarred us. It’s possible we’ve simply run...
For many eCommerce professionals, a lot of time and marketing budget is spent on acquiring new customers to increase revenue. Granted, attracting new customers is important for your overall business success, but it’s equally important to convert new customers into repeat business. This channels your marketing efforts and resources into customer retention, which can actually...
2021 was an amazing year for eCommerce, albeit a challenging one for logistics in many instances. MyFBAPrep was fortunate to have grown our team, warehouse network, and merchants significantly each quarter. Below you’ll find some of our top highlights, including what we’re planning next. In 2021, MyFBAPrep… Doubled our warehouse capacity We expanded our warehouse...
For eCommerce professionals wanting to scale up, it’s imperative to find ways to build out your business to reach new customers and expand into new territories. One of the most important considerations when moving beyond your current geographical area is finding a partner to support your logistics to ensure your goods make it to other...
For many eCommerce professionals, the early days of January bring a welcome break from the hustle and bustle of the holiday season. For weeks, if not months, you and your team have fulfilled orders, managed customer inquiries, and navigated the rocky supply chain of our Covid-19 reality. It probably feels like as good a time...
This is a contract role with an estimated time committment of 10-20 hours per week at $20-30/hour. The partner marketing manager will be the primary contact for our marketing partners, and the liaison between external partners, the internal marketing team, and other departments as related to co-marketing initiatives. They will report to the director of...
MyFBAPrep is thrilled to announce that Hans Hickler has joined us as an advisor! With more than 25 years of executive leadership experience with three multinational corporations, Hans advises CEOs across the logistics, security, eCommerce, and retail industries. Before starting his own business in 2012, he was Agility Logistics’ Chief Executive of Asia Pacific, managing...