Rachel Andrea Go
TikTok is a popular app that boasts over three billion downloads and is currently the sixth most-used social platform in the world. In fact, it’s now more popular than Instagram among Gen Z users in the United States. Known for the catchy and viral nature of its content, TikTok has become a powerful marketing and...
Many online sellers choose to perfect a particular sales channel, essentially putting all their eCommerce eggs in one basket. The real secret to success, however, lies in multi-channel selling; rather than relying on one, amplify your brand presence across multiple sales channels to achieve optimal results for your business. You’ll reach a wider variety of...
New Deal Gives Amazon Aggregators Access to New Warehouses & 4 Million Additional Square Feet of Warehouse Space Chicago, IL (June 7, 2022) – SEKO Logistics announced a partnership today with ecommerce logistics company MyFBAPrep as their preferred Amazon FBA partner. The new deal will include co-branded products and expands SEKO’s offering to include Amazon...
Projected to reach a market size of $557.9 billion by 2025, dropshipping is an eCommerce strategy taking the world by storm…and it isn’t slowing down anytime soon. Whether you actively run an eCommerce business or you’re just looking to get started, you may benefit from jumping on the dropshipping bandwagon. Starting a dropshipping business is...
Every brand has lapsed customers — people who once bought from them, only to disappear off the face of the earth and never interact with the company again. However, those inactive customers aren’t a lost cause. While capturing new customers is an essential business practice, maintaining their loyalty is where the real value lies. Winback...
With consumer spending on Amazon.com skyrocketing due to the pandemic and a firm like Thrasio raising billions, Amazon aggregators are taking the eCommerce world by storm. In fact, companies that have acquired flourishing Amazon brands have raised almost $15 billion in capital. If you don’t know what Amazon aggregators are, this article will introduce them...
Receiving a new order from a customer sparks your fulfillment process into action … but is that all? The customer journey doesn’t stop once someone places an order. If anything, the post-purchase experience is arguably its most valuable stage. Those moments after someone converts present an opportunity to turn one-time customers into loyal brand advocates....
Direct-to-consumer (DTC) brands are experts at building unique, engaging buyer experiences. They understand the value of having a direct line to their customers, making an impression, and staying top-of-mind when it comes to consumer choice. Even enterprise brands and established merchants can benefit from observing what their peers are doing to stand out. To that...
Returns are inevitable, no matter how well you’ve researched product-market fit, tested and optimized your SKUs, and streamlined your operations. They are also more prevalent in eCommerce. At least 30% of all eCommerce orders are returned, compared to less than 9% for brick-and-mortar stores. Although that may sound high, returns don’t have to be the...
As an eCommerce entrepreneur, you have multiple ways to grow your sales. However, many brands struggle to harvest the most value from each customer who visits their site (without spending an arm and a leg on new advertising and marketing). If traffic to your website is high and customers are following through on purchases, you...
Perfect pairs exist all around us — salt and pepper, lemon and lime, milk and cookies. Chances are your favorite online store also hosts its own perfect pairs in a smart bundling strategy. Crafting a DTC bundling strategy is the secret to leveraging the sales potential of these perfect pairs and ensuring your brand stands...