Taylor Meeker
Artificial intelligence (AI) is rapidly transforming eCommerce, bringing benefits as well as challenges. Businesses are adopting AI to streamline operations, personalize the customer experience, and boost sales. However, ethical considerations and potential misuse of AI technology have given rise to new concerns. Keep reading as we explore the rapidly expanding role of AI and eCommerce,...
eCommerce is an industry of continuous fluctuation. Beyond dedication and fresh ideas, success hinges on recognizing when your business model needs a fundamental shift. From evolving customer habits to tech leaps and crowded markets, understanding when and how to pivot strategically can mean the difference between stagnation and skyrocketing your business. Keep reading to learn...
The world of eCommerce thrives on the harmonious interplay of creativity and technology. Success in this space hinges on eCommerce retailers’ ability to integrate these seemingly disparate forces seamlessly. This requires a nuanced understanding of both, as well as the fostering of effective collaboration among the creative and technical teams that drive them. Drawing on...
Sustainable growth and resilience in eCommerce all but require a multichannel strategy. But with multiple platforms vying for merchants’ attention, mastering a multichannel eCommerce strategy is no simple task. This article draws insights from our interviews with industry veterans Scott Needham and James Thomson to outline the keys to a successful multichannel eCommerce strategy. The...
The Consumer Packaged Goods (CPG) industry thrives on a high-octane mix of rapid sales, tight margins, and constantly moving inventory. Even minor accounting missteps can jeopardize your business’s success. But you can make your CPG accounting practices your secret weapon. Beyond just keeping the books in order, robust accounting can empower informed decisions, maximize profits,...
In eCommerce, success often hinges on effectively managing three crucial elements: inventory, marketing, and finance. When well honed, they can propel a business to new heights, while weakness in any one of them can quickly drag it down. A siloed approach, where departments function independently, creates blind spots and missed opportunities; imagine your marketing team...
In online sales, influencer marketing has significantly impacted how brands interact with their target audience, growing into a $21.1 billion industry globally. Amazon has been at the forefront of this revolution, recognizing the immense potential of influencers to drive sales and expand brand visibility. The Amazon Influencer Program in particular marks a pivotal development in...
Initially known for its viral dances and trends, TikTok has opened its doors to the world of eCommerce through TikTok Shop. This platform integrates shopping directly into the app, offering a seamless experience for both sellers and buyers. The app’s immense popularity and engaging content have facilitated the transition from entertainment to a shopping hub....
In 2023, 19% of global retail sales occurred online, underscoring the critical importance for established brands to embrace an effective eCommerce sales strategy as they make their foray into the digital arena. Transitioning from brick-and-mortar selling to an eCommerce sales strategy is a significant pivot for brands and introduces a virtual marketplace that operates under...
If you sell on Amazon, your Account Health page is one of the most important elements to keep an eye on; maintaining account health will help you avoid costly disruptions and account suspensions. Account health is also a direct reflection of customer satisfaction and experience, so a happy account generally correlates to happy customers (and...
In eCommerce, the competition is as intense as it is diverse, making it imperative to differentiate your brand to capture your target segment’s attention. Advertisers are shifting from broad, mass-market tactics to direct-to-consumer (DTC) strategies. This approach focuses on establishing an open line of communication and delivering personalized experiences to customers. Under these circumstances, the...