Tom Wicky

Tom is an entrepreneur, startup advisor, and management consultant with over 20 years of senior management experience. He is the Co-Founder and CEO of MyFBAPrep, the largest worldwide 3PL ecommerce warehouse network. He managed the digital assets of local media companies across Europe as part of a $2 billion private equity investment led by Macquarie Bank. At the beginning of the Amazon FBA Marketplace, Tom built a data automation platform used to programmatically generate, manage and optimize over 1 million product listings on Amazon. He is a Boston sports fanatic and a recovering hot sauce junkie. Tom speaks Spanish and German and lives in Florida with his wife and three children.
Fulfillment and Logistics
Tackling Q4 Overstock: What to Do With Excess Inventory in Q1

Excess holiday inventory is a financial burden that sellers can’t afford to ignore. Today’s retailers are sitting on an estimated $50 billion in dead stock. This is due to several factors, including rising warehouse fees, unpredictable market trends, inflation, and fluctuating consumer patterns. Demand forecasting is a complex challenge for eCommerce brands, now even more...

By Tom Wicky on January 04, 2024

Conversions
Understanding Post-Holiday Sales Patterns: How to Adjust for 2024

The holiday season has come and gone like lightning. Storefronts are still aglow with festive lights, and filled with empty cardboard boxes as the only evidence of the whirlwind that was Q4. As an eCommerce retailer, while it’s vital to optimize your sales during the holidays it’s equally important to understand and prepare for post-holiday...

By Tom Wicky on January 02, 2024

MyFBAPrep Updates Open Role: eCommerce Key Account Manager

MyFBAPrep has more than 85 Million square feet under contract and 50+ warehouses worldwide. We offer most all eCommerce logistics services including Amazon FBA Prep, DTC order fulfillment (pick/pack/ship), copacking, cold chain storage and fulfillment, and B2B retail.  We are a tight team of passionate eCommerce experts. We have built a one-of-a-kind business to grow the...

By Tom Wicky on January 01, 2024

Conversions
Fractional CFO Responsibilities In An eCommerce Business

Digital transactions are foundational to business growth in eCommerce, making financial management a critical component of your operational success. As online retailers navigate the dynamic landscape of sales spikes, supply chain intricacies, and pricing strategies, maintaining a solid financial foundation is paramount. That’s where fractional CFOs step in as strategic partners to offer their expertise...

By Tom Wicky on December 28, 2023

Conversions
How To Hire a Fractional CMO in eCommerce

Consumer behavior and market trends evolve at lightning speed in the eCommerce industry, making a solid marketing strategy mandatory for a business to thrive. A fractional chief marketing officer (CMO) can be an asset to developing and implementing an air-tight plan, as they inject expertise and innovation into your marketing efforts. This role features an...

By Tom Wicky on December 26, 2023

Direct to Consumer
A Guide to FDA Requirements for Merchants

Experts predict online grocery sales will reach a staggering $160.91 billion in 2023, and the number of digital grocery buyers nationwide is expected to hover around 147.8 million. This considerable increase in online orders amplifies the demand for superior-quality food warehouses and reliable fulfillment partners to deliver consumables. As a merchant, your warehousing selection must...

By Tom Wicky on December 14, 2023

Conversions
How To Set up a Chatbot To Drive More Ecommerce Conversions

Do you struggle to improve your conversion rates on your website or eCommerce platform? Are you eager to enhance sales and connect more deeply with your target audience? If so, consider implementing an eCommerce chatbot. Chatbots are revolutionizing the eCommerce landscape, creating a smooth, tailored customer experience that escalates conversions and customer delight. In this...

By Tom Wicky on December 12, 2023

Conversions
A Guide to Cross-Selling for Higher Average Order Values

With competition fierce and showing no signs of easing up, eCommerce businesses must constantly seek fresh avenues to drive sales and increase customer value. A strategy that’s proven to be highly impactful in that regard is cross-selling. Cross-selling is the practice of recommending additional products or services to customers based on their current purchase or...

By Tom Wicky on October 19, 2023

Fulfillment and Logistics
How to Optimize Your Retail Replenishment Strategy to Avoid Going Out Of Stock

eCommerce and multi-channel selling reign supreme in the fiercely competitive retail arena. The difference between success and failure in this industry frequently boils down to one essential factor: a meticulously honed replenishment strategy. Whether you stock physical shelves or digital storefronts, mastering the intricacies of inventory management is a necessity. Stock outages can be detrimental...

By Tom Wicky on October 12, 2023

Amazon
Amazon Freight: SP, LTL, or FTL?

The right shipping choices are pivotal to your operational efficiency, cost-effectiveness, and overall success when venturing into Amazon selling. Amazon Freight presents three primary inbound shipping modes: Small Parcel (SP), Less Than Truckload (LTL), and Full Truckload (FTL). But which one suits your business needs the best depends on several factors. In turn, your choice...

By Tom Wicky on October 10, 2023

Conversions
The Ultimate Guide to Marketing Themed Products

Within each season, excitement builds for various holidays, and in eCommerce, themed products can seize that opportunity — when marketed well. A jack-o-lantern plush toy may become a sensation in October, only to be replaced by trendy, twinkling Christmas ornaments in December. Marketing themed products requires a balanced combination of creativity, strategy, and a festive...

By Tom Wicky on October 03, 2023

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