Tom Wicky
Social selling has become essential to a thriving eCommerce business. With the rise of social media, online sellers leverage these platforms to reach their target audiences and increase conversions. As a result, 73% of consumers have made a purchase because of something they saw on social media. Social selling involves more than simply promoting products...
This is a guest post from Ryan Flynn. Ryan is the founder and CEO of Charmac, a digital marketing agency that helps retail-focused brands reach more customers on Amazon. Charmac provides content creation and done-for-you account management solutions to help you succeed in the Amazon marketplace. Whether you need a new or refreshed product page...
Amazon is a major player in the eCommerce industry, providing online sellers with a massive platform to reach millions of customers across the globe. One of its most popular services is Amazon Multi-Channel Fulfillment (MCF), which allows sellers to take advantage of Amazon’s vast fulfillment network to complete orders from other sales channels. Amazon MCF...
With more than nine million active sellers on Amazon, it’s no surprise counterfeit products are a persistent problem on the platform. However, Amazon’s efforts to combat scammers have significantly improved over the years by introducing advanced technologies such as machine learning and automated systems to prevent fraudulent activities. More than simply copying legitimate brands and...
Growth is crucial for your eCommerce business to thrive, especially on a competitive marketplace like Amazon. Whether you’re a new seller looking to establish your brand or an experienced merchant seeking to expand your product offerings, you can achieve your goals by adopting a combination of powerful tactics. This article will explore some of the...
Competition is fierce in eCommerce, and understanding your competitors is essential to your business’s survival. Amazon is the largest online marketplace, with over 300 million active customers worldwide. However, it’s also the major platform for a massive number of sellers — and you have to contend with this large pool to attract shoppers’ attention. By...
As an eCommerce professional, it’s essential to understand the importance of accessibility in the industry. It refers to how well individuals with disabilities can reach and use your website. Making your eCommerce website accessible means everyone, regardless of their abilities, can navigate, understand, and interact with your site easily. In a brick-and-mortar store, you might...
As customer expectations evolve, eCommerce retailers must adapt by implementing advanced solutions that cater to their clientele’s growing demands. One aspect that plays a vital role in achieving this is logistics management, with third-party logistics (3PL) providers emerging as indispensable partners for online merchants. To better understand eCommerce sellers’ current priorities, challenges, and objectives, we...
Customer trust is hard to earn and easy to lose. After a single negative experience, 76% of consumers will stop doing business with a company. In eCommerce, providing exceptional customer support is crucial to set your business apart from competitors and maintain consumer loyalty. However, offering 24/7 support can be challenging, especially if you have...
Customer expectations for shopping experiences are higher than ever. Fast, reliable, and trackable deliveries are just some of the perks customers assume as standard. These assumptions have become so mainstream that 42% of shoppers leave their carts due to issues with the estimated delivery date, while 24% abandon orders due to no delivery date provided....
Over the last three years, millions of online businesses have displayed resilience in the face of the unexpected. The COVID-19 pandemic accelerated the adoption and innovation of digital commerce, with online shopping increasing by 77% year over year in a matter of months. By the end of 2023, eCommerce sales will make up one-fifth of...