Tom Wicky

Tom is an entrepreneur, startup advisor, and management consultant with over 20 years of senior management experience. He is the Co-Founder and CEO of MyFBAPrep, the largest worldwide 3PL ecommerce warehouse network. He managed the digital assets of local media companies across Europe as part of a $2 billion private equity investment led by Macquarie Bank. At the beginning of the Amazon FBA Marketplace, Tom built a data automation platform used to programmatically generate, manage and optimize over 1 million product listings on Amazon. He is a Boston sports fanatic and a recovering hot sauce junkie. Tom speaks Spanish and German and lives in Florida with his wife and three children.
Conversions
charts and graphs
Leverage Automation to Make 2023 Your Best Year Yet

Automation has become a buzzword in the online selling community. As an eCommerce seller with an endless to-do list, you’re probably wondering: Does automation really live up to the hype? Is automation appropriate for my growth stage? After all, 80% of businesses that are yet to hop on the automation train believe it isn’t necessary...

By Tom Wicky on January 24, 2023

Direct to Consumer
a store front side by side with an ecommerce website displayed on a laptop computer
6 Proven Tips to Improve UX and Increase Sales For Your eCommerce Store

This is a guest post from Simon Walker. Simon is an eCommerce consultant with more than 8 years of experience helping eCommerce businesses generate leads and increase sales. Currently, he is the marketing manager at FMEextensions – a leading Magento development firm. User experience (UX) is just as important for an eCommerce store as the...

By Tom Wicky on January 19, 2023

Fulfillment and Logistics
10 Critical Questions to Ask Before Choosing Your Fulfillment Partner

Fulfillment is an important consideration for buyers. They judge companies based on the speed, cost, efficiency, and trustworthiness of their shipping and return options — and they have high expectations. So much so that over 90% of shoppers expect their items in less than a week. Moreover, 53% of shoppers have canceled an order when...

By Tom Wicky on January 03, 2023

Amazon
a billboard of FBA benefits surrounded by a truck and boxes
10 Reasons FBA is Still a Top Global Fulfillment Option For eCommerce Sellers

If you’re weighing up selling on Amazon, you could be on to a winner. 76% of Amazon sellers are profitable as of 2022, and 69% of brands are pure-play Amazon businesses. One of the secret ingredients to many brands’ success on Amazon is Fulfillment By Amazon, also known as FBA. Each year the FBA service...

By Tom Wicky on December 22, 2022

Conversions
graphs and metrics displayed on a computer screen
eCommerce KPIs: What are the most critical analytics to look at?

Did you know you’re twice as likely to hit a business goal you track? Whether it’s a goal you want to hit next week or in 5 years, monitoring your progress can be the difference between success or failure. From this logic, observing your eCommerce business performance can position you for huge wins. Yet just...

By Tom Wicky on December 20, 2022

Fulfillment and Logistics
How to Optimize Your Fulfillment Strategy With Zone Skipping

Whether you run a marketplace behemoth or an up-and-coming eCommerce brand, there’s one thing you can’t avoid. Shipping costs. Rising fulfillment costs remain a cloud over eCommerce businesses, sapping up as much as 18% of every dollar earned. To make the situation even more complex, 62% of shoppers expect fast, free shipping and are willing to...

By Tom Wicky on December 15, 2022

Fulfillment and Logistics
a scale with boxes on both sides
The Importance of Economic Order Quantity (EOQ) and How to Calculate It

Managing inventory is one of the most important aspects of a thriving eCommerce business, but most entrepreneurs have little experience in it when they launch. Effective inventory management can help you optimize how and when you order inventory to reduce overhead, risk, and thus total costs. The calculation most inventory managers rely on for this...

By Tom Wicky on December 13, 2022

Conversions
How to Measure Profitability Across Channels

In 2021, almost 20% of global retail sales came from eCommerce, and that figure is expected to grow to nearly 25% by 2025. This highlights the major role that eCommerce plays in business. However, its profitability poses a challenge: 70% of surveyed businesses said they took a hit trying to boost their eCommerce elements during...

By Tom Wicky on December 08, 2022

Fulfillment and Logistics
Value-added services from MyFBAPrep

Do you know how many stores are on Shopify? 3.9 million and counting. And, let’s not forget the 1.9 million active Amazon sellers. Looking at these numbers, it’s clear that eCommerce is thriving. As the online selling world becomes increasingly crowded, some brands have learned a hack that gives them a much-needed edge. Efficient fulfillment....

By Tom Wicky on December 01, 2022

Fulfillment and Logistics
The Importance of eCommerce Inventory Insurance And How to Choose The Right Provider

Ever suffered a stock loss? If so, you’re not alone. In 2020, 15% of US retailers experienced an inventory shrink of 3% or higher, and only 10% said they saw stock losses between 1% and 1.24%. These figures may not sound like much, but losses can rack up to eye-watering amounts when operating with high...

By Tom Wicky on November 17, 2022

Direct to Consumer
7 Essential Growth Tools For eCommerce Sellers

With US eCommerce purchases expected to reach 31% of total sales by 2026 and digital buyers topping 2 billion in 2020, growing your eCommerce business, is where the money is at. But when you have an ever-growing to-do list and not enough hours in the day to complete them all, scaling can feel like an...

By Tom Wicky on November 15, 2022

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