Tom Wicky
Thinking about giving influencer marketing a try? The stats are on your side. Influencer marketing hit $13.8 billion in 2021 and is set to expand an extra 19% to $16.4 billion in 2022. Whether you sell clothing or car accessories, influencer marketing effectively gets the word out about your brand, builds consumer trust, and drives...
Amazon selling is often touted as one of the biggest opportunities of the century, pulling in 98 million monthly mobile users and $1.29 billion in sales daily. But not even Amazon is perfect. In 2020 alone, Amazon “seized and destroyed” over 2 million counterfeit items sent to its FBA warehouses. Despite Amazon’s best efforts, counterfeiting still...
2.14 billion people shopped online in 2021. That’s 27.6% of the global population who came across a product listing, liked what they saw, and hit “buy”. Product listings are one of the few areas in your eCommerce funnel that all potential customers will see before spending and play a massive role in influencing what consumers...
Need a way for your eCommerce brand to stand out? Turn your attention to acquiring and sharing social proof. From glowing product reviews to heartfelt customer shoutouts, social proof is one of the most effective ways to get your target customer’s attention, build trust and close more sales. 82% of consumers have purchased, researched, or...
Just when we thought selling on Amazon couldn’t get more expensive, it has. Amazon delivered the blow that service fees will be increasing once again. This price hike now joins the inventory limits and rising ad costs sellers must contend with in the most critical selling season and beyond. To give you an idea, third-party...
As Amazon continues to experience record growth, it’s attracted small and medium-sized businesses in droves. However, it hasn’t been smooth sailing. Dubious sellers have slipped through the net using black hat tricks to improve their rankings and sales while sabotaging their competition, with schemes like hijacking and review manipulation. This problem has wreaked havoc on...
The secret is out — eCommerce is on the up. Digital buyers have soared from 1.3 billion in 2014 to 2.14 billion in 2021, and sales are set to reach $7.3 trillion by 2025. But a lesser-known fact is that supporting services like 3PLs are also expanding and elevating, with the 3PL industry set to...
Unless you’re new to eCommerce, you’ll be aware of the business dangers of online fraud, and they aren’t going away anytime soon. LexisNexis’ 2021 study reported both the cost and volume of fraud are increasing significantly year-on-year, not the type of growth we want to see. Security systems like 3DS are vital to combating fraud....
With eCommerce now tipped to reach $1 trillion in 2022, an acceleration of two years, and 95% of orders expected to be completed online by 2040, the eCommerce market is the place to set up shop. As the market continues to change rapidly, headless commerce is becoming a must for brands who want to remain...
Debating an eBay debut for your brand? If so, it’s easy to see why. With over 159 million users and 19 million sellers plus $10.4 billion in revenue in 2021, eBay holds a world of opportunity for ambitious eCommerce entrepreneurs. When competing in such an expansive marketplace, it’s vital to stand out and make a...
If you work with suppliers or buy stock from manufacturers, you probably have experience with minimum order quantities (MOQs). eCommerce sellers are often faced with MOQs when working with suppliers. Whether ordering boxes for shipments or restocking your product lines, suppliers often set MOQs you need to reach before ordering. However minimum order quantities aren’t...