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Amazon
ships arriving at ports in california and washington state
How to Prepare For The West Coast Port Union Contract Renegotiation in July

Did you know the ports along the American West Coast are governed by the same union? It’s called the International Longshore and Warehouse Union (ILWU), and their current contract, which took effect in 2019, will expire on July 1st, 2022. Not every contract renewal results in supply chain disruptions and ports being shut down. However,...

By Rachel Andrea Go on March 22, 2022

Amazon
amazon inventory on a computer screen surrounded by boxes on a conveyor belt
Understanding Amazon Inventory Turnover and How to Optimize It

This is a guest post from Matthew Rickerby. Matthew is the Director of Marketing at Skubana, a leading solution for multi-channel, multi-warehouse DTC brands. For the past 10 years, he’s covered eCommerce topics ranging from SEO to supply chain management. Measuring and understanding your eCommerce inventory turnover is critical to manage your inventory effectively and...

By Guest on March 17, 2022

Conversions
a credit card and a credit card swiper next to a speed test
How to Optimize Your Checkout Process

As a business owner, you’ve (hopefully) spent a lot of time thinking about the design and functionality of your eCommerce site. The overall flow of your website impacts how satisfied your customers are, and that includes the checkout process. This is a critical stage in the buying process, as the average cart abandonment rate across...

By Rachel Andrea Go on March 15, 2022

Conversions
a typewriter
How to Expand Your Brand’s Content Creation Engine

Your organic content — be it social media posts, email marketing, blog articles, or something else — is the fuel for all your acquisition efforts. Organic social media posts that receive glowing engagement can be boosted as paid social media ads. Clever landing page copy drives ad campaign performance and inspires people to take action....

By Rachel Andrea Go on March 08, 2022

Amazon
products in boxes next to a mobile phone that shows a product listing and a credit card
Retail Arbitrage: Arbitrary Or a Winning Seller Strategy?

Merchants who sell online constantly need to find creative ways to do business, especially in today’s dynamic environment. With supply chain issues around the world and the booming growth in eCommerce, customer demand for new products at great prices has continued to swell at an often unsustainable pace. For new sellers and established businesses alike,...

By Rachel Andrea Go on March 03, 2022

Conversions
a woman trying on clothes using virtual reality
Virtual Reality and The Future of eCommerce

In 2020, eCommerce received a big boost as stores shuttered their doors and cities worldwide ground to a halt in the midst of the COVID-19 pandemic. Fast-forward almost two years, and consumer behaviors and expectations have changed, perhaps irrevocably. Our already online lives have become more internet dependent and, with the introduction of the metaverse,...

By Rachel Andrea Go on March 01, 2022

Fulfillment and Logistics
a delivery truck and a mobile device that says "free delivery" on it
How to Offer Free Shipping While Protecting Your Margins

Free shipping is every online shopper’s dream. It dominates consumers’ decision making when it comes to whether or not to place an order. Shopify found that 75% of shoppers care about free shipping, even more than fast shipping (60%) and flexible shipping (53%). As eCommerce becomes the norm, customers have high expectations regarding their online...

By Rachel Andrea Go on February 24, 2022

Conversions
a missing poster with a shopping cart on it
The Biggest Factors of Cart Abandonment and How to Resolve Them

We’ve all been there: perusing an online shop, adding an item or two (or fifteen) to our cart. Perhaps we’re shocked by our lack of self-control, having placed far more than we needed into the cart. Maybe the taxes were higher than we thought, or unexpected shipping costs jarred us. It’s possible we’ve simply run...

By Rachel Andrea Go on February 22, 2022

Conversions
a woman receiving a shopping bag from a man who is inside of a mobile phone
Retail Stores Are The New Edge For eCommerce

March 2020 may go down in history as the turning point for global eCommerce adoption and acceleration. eCommerce sales launched to all new heights in the immediate wake of COVID-19 shutdowns around the world. As a result of the global pandemic, shoppers turned to the internet to buy everything from grocery store basics to at-home...

By Rachel Andrea Go on February 17, 2022

Partners
a chart of online sales
eCommerce Investment by Growth Stage: When To Inject Capital Into Your Business to Propel Growth

This is a guest post from the Payability team. Growing a business is one of the most challenging and rewarding journeys a person can embark on. Every phase of business growth comes with excitement and requires significant investment. While each one is different, all businesses share certain similarities in their life cycles, from the early stages...

By Guest on February 15, 2022

Direct to Consumer
a clipboard with a pre-launch checklist on it
Pre-Launch Checklist: How to Collect Contacts And Sales Before You Go Live

We all know the saying “failing to prepare is preparing to fail.” This rings especially true for your eCommerce launches. If you don’t set goals and develop a strategic roadmap for launching, you’re setting yourself up for ruin. 90% of eCommerce start-ups fail within the first 120 days of operation. The top three reasons cited...

By Rachel Andrea Go on February 10, 2022

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