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Channel Diversification: Diving Into DTC and Other Marketplaces

Maintain brand consistency while investing in channel diversification to protect your brand, acquire more customers, and mitigate risks.

August 12, 2024 | By Tom Wicky

Risks of Switching Your eCommerce Logistics Setup

Revamp your eCommerce logistics to boost efficiency and customer satisfaction. Discover key strategies for smooth transitions and more.

August 14, 2024 | By Rachel Andrea Go

10 Ways to Optimize Logistics to Protect Your Brand

When you optimize your logistics, you guard your buyer experience, prevent poor reviews and mishaps, and protect your brand.

August 15, 2023 | By Tom Wicky

10 Critical Questions to Ask Before Choosing Your Fulfillment Partner

Choosing a fulfillment service can be overwhelming. Here are 10 critical questions to ask before deciding.

January 03, 2023 | By Tom Wicky

Amazon 1P vs 3P: Benefits of Each and Why to Move From 1P to 3P

Amazon 1P vs 3P is the battle for eCommerce dominance. We’ll break down the differences and why you should switch from selling 1P to 3P.

May 16, 2024 | By Rachel Andrea Go

MyFBAPrep Blog

Amazon
a clipboard with a checklist on it
A List of Essential FBA Prep Services and How They Work

Amazon FBA is meant to simplify fulfillment, but preparing a shipment for FBA is anything but. You must meet a number of strict FBA prep requirements to avoid check-in delays, unexpected charges, or rejected inventory. To give you a sense of what the process entails, here’s a list of several common FBA prep services to...

By Rachel Andrea Go on October 19, 2021

Amazon
an amazon product page on a computer monitor
What is Amazon A+ Content (Previously Amazon Enhanced Brand Content) and How to Use It

As lucrative as Amazon can be, it’s a hard place to build your brand. A majority of Amazon shoppers are brand agnostic. In fact, 65% of surveyed consumers said they would feel comfortable buying from names they’ve never heard of before on marketplaces like Amazon. Amazon A+ Content, however, provides a golden opportunity to showcase...

By Rachel Andrea Go on October 07, 2021

Amazon
a white board with a delivery truck, cargo ship, and warehouse on it
How to Create an FBA Shipping Plan on Amazon’s New Shipping Template (2021 Update)

Amazon has updated their shipping template, so we’re here to give you some new step-by-step instructions to create an FBA shipping plan. Properly creating a shipping plan is vital to getting your goods into FBA without any delays. These 8 simple steps (with photos) will have you on your way in no time. Step 1:...

By Rachel Andrea Go on September 30, 2021

Amazon
an amazon product page with a product description that stands out
How to Write Compelling Product Descriptions on Amazon

Two thousand characters. That’s how much space you have in your Amazon product descriptions to impress your customers. That might sound like a lot, but it’s easy to max out on characters when your description is one of the only things your customers have to base their purchase decisions on. Needless to say, having a...

By Rachel Andrea Go on September 28, 2021

Direct to Consumer
shaking hands
How eCommerce Sellers Can Use DTC Brand Partnerships to Boost Reach and Sales

We’ve all witnessed the power of a successful brand partnership. Case in point: Red Bull and GoPro, or Nike and Michael Jordan. All of these brands seem to make sense together, and over the years, both partnerships have proved extraordinarily fruitful. Fortunately, you don’t need to be a Red Bull or a Michael Jordan to...

By Rachel Andrea Go on September 23, 2021

Direct to Consumer
some people in a webinar on a computer screen
How DTC Sellers Can Use Webinars and Events to Boost Their Brand (and Get More Sales)

Webinar and virtual events bring a rare advantage to the table. For one, you don’t need a huge budget to pull off a massive (and successful) event. Secondly, there are various types of events you can host to boost your customer acquisition strategy. For example, BarkBox, a dog toy subscription service, cleverly hosts Open BARK...

By Rachel Andrea Go on September 21, 2021

Conversions
a trophy surrounded by social media icons
How to Use Social Media for DTC Success: Influencers, Engagement, and Customer Support

For DTC brands, a social media presence is all but a prerequisite for remaining competitive. It’s an excellent channel for customer acquisition, and doubles as a way to listen to your customers and collect their feedback. Not only is social media teeming with opportunities to engage new audiences, but most customers now expect your brand...

By Rachel Andrea Go on September 16, 2021

Conversions
a store with the names of job departments in clouds above the store
4 eCommerce Roles to Delegate, and 4 to Keep In-House

When first starting an eCommerce business, you may be surprised to learn there’s far more involved than just buying and selling stock. You also need to manage the order fulfillment process, finances, marketing, customer service, product development, and more. As your business grows, you may reach a point where you need to outsource to avoid...

By Rachel Andrea Go on September 07, 2021

Amazon
a package with a parachute
4 Most Popular Ways to Sell on Amazon

Amazon is one of the largest eCommerce companies in the world. In 2020, Amazon achieved $386 billion in revenue, over half of which was generated by third-party sellers. Selling products on Amazon has become a highly profitable channel for entrepreneurs. In this article, we will explore the four most popular ways to sell on Amazon. Keep...

By Rachel Andrea Go on August 31, 2021

Case Studies
How Kaspien Balances an Extensive Logistics Network With MyFBAPrep

Kaspien partners with popular eCommerce brands on multiple channels to provide real-time analytics, a comprehensive supply chain, brand protection and optimization, algorithmic advertising, multi-marketplace tools, and more. They have the unique experience and tech stack to help sellers grow and expand across marketplaces successfully and profitably. Kaspien has partnered with more than four thousand brands,...

By Rachel Andrea Go on August 19, 2021

Case Studies
How Caveman Foods Found Easy, Cost-Effective Kitting With MyFBAPrep

Caveman Foods provides Paleo-friendly snacks that are delicious, nutritious, and made with natural ingredients. They cut out artificial sweeteners, GMOs, dairy, soy, and gluten. Their guilt-free snacks are either Paleo Certified or Paleo-Friendly Certified, making them excellent for hiking, camping, road trips, or just taking along for when you feel like a healthy treat. Needless...

By Rachel Andrea Go on August 12, 2021

Direct to Consumer
coffee mugs displayed in a browser and magnets
DTC eCommerce Customer Acquisition: 10 Ways to Get Shoppers to Your Site

Your brand will always need to invest in DTC customer acquisition, since you’ll always need an influx of customers. But it’s possible customers may no longer need you. It’s a harsh truth, but one you need to face. Today, the average person sees up to 5,000 ads per day. On Amazon alone, a whopping 78%...

By Rachel Andrea Go on August 10, 2021

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