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MyFBAPrep Blog

Direct to Consumer
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Why Every DTC Store Should Have an SEO Strategy (and How to Do It)

Search engine optimization (SEO) is an advertising asset. It’s one of the most coveted acquisition channels, with the power to boost brand visibility and bring thousands more qualified leads to your site — all at a lower price tag than many other marketing strategies. For your DTC store, SEO is paramount. Here’s a crash course...

By Rachel Andrea Go on September 14, 2021

Conversions
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7 Keys of eCommerce Email Marketing

Customers have never before had access to more choices when it comes to buying a product. The challenge is to stand out from the crowd so they’ll pick you. One of the easiest ways to do so is through an effective eCommerce email marketing campaign. Key benefits of email marketing include: Build and nurture customer...

By Rachel Andrea Go on September 09, 2021

Conversions
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4 eCommerce Roles to Delegate, and 4 to Keep In-House

When first starting an eCommerce business, you may be surprised to learn there’s far more involved than just buying and selling stock. You also need to manage the order fulfillment process, finances, marketing, customer service, product development, and more. As your business grows, you may reach a point where you need to outsource to avoid...

By Rachel Andrea Go on September 07, 2021

Amazon
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Key 2021 Q4 Dates for Amazon Sellers

Now that it’s nearing Q4, we wanted to share some of the key dates Amazon sellers should look out for, starting this September. Open up your calendars and read on to make sure you know the important dates to track for your Amazon business. September 7 – This is the deadline to submit 7 Day...

By Rachel Andrea Go on September 02, 2021

Amazon
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4 Most Popular Ways to Sell on Amazon

Amazon is one of the largest eCommerce companies in the world. In 2020, Amazon achieved $386 billion in revenue, over half of which was generated by third-party sellers. Selling products on Amazon has become a highly profitable channel for entrepreneurs. In this article, we will explore the four most popular ways to sell on Amazon. Keep...

By Rachel Andrea Go on August 31, 2021

Case Studies
How Kaspien Balances an Extensive Logistics Network With MyFBAPrep

Kaspien partners with popular eCommerce brands on multiple channels to provide real-time analytics, a comprehensive supply chain, brand protection and optimization, algorithmic advertising, multi-marketplace tools, and more. They have the unique experience and tech stack to help sellers grow and expand across marketplaces successfully and profitably. Kaspien has partnered with more than four thousand brands,...

By Rachel Andrea Go on August 19, 2021

Case Studies
How Caveman Foods Found Easy, Cost-Effective Kitting With MyFBAPrep

Caveman Foods provides Paleo-friendly snacks that are delicious, nutritious, and made with natural ingredients. They cut out artificial sweeteners, GMOs, dairy, soy, and gluten. Their guilt-free snacks are either Paleo Certified or Paleo-Friendly Certified, making them excellent for hiking, camping, road trips, or just taking along for when you feel like a healthy treat. Needless...

By Rachel Andrea Go on August 12, 2021

Direct to Consumer
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DTC eCommerce Customer Acquisition: 10 Ways to Get Shoppers to Your Site

Your brand will always need to invest in DTC customer acquisition, since you’ll always need an influx of customers. But it’s possible customers may no longer need you. It’s a harsh truth, but one you need to face. Today, the average person sees up to 5,000 ads per day. On Amazon alone, a whopping 78%...

By Rachel Andrea Go on August 10, 2021

Conversions
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Facebook ads vs. Google AdWords: Which is Better For Your eCommerce Brand?

This is a guest post from Brooke Morrow. Brooke is a Paid Marketing Manager at Kaspien, an eCommerce company that offers a full suite of seller tools to help brands sell online. Brooke has years of experience running advertising accounts across Facebook, Google, Instagram, Yelp, and other social platforms for Fortune 500 companies and local...

By Guest on August 03, 2021

Amazon
a warehouse with a USA flag beside a warehouse with a china flag
7 Common Mistakes to Avoid When Shipping from China to FBA

This is a guest post from Leeline Sourcing. Leeline Sourcing is a China shipping agent that can help with your sourcing and shipping to the US. International shipping from China to FBA is a time-consuming process, least of all because of the distance your products have to travel. There’s a lot of space and steps...

By Guest on July 27, 2021

Direct to Consumer
Guide to eCommerce Customer Retention: 10 Ways to Keep Them Coming Back

eCommerce sellers should never assume that a single purchase means a consumer will keep coming back. There are countless brands all vying for your customers’ attention—and marketplaces like Amazon are quickly eroding brand loyalty. However, taking an active stance on customer retention can improve your chances of bucking this trend. In fact, studies show that...

By Rachel Andrea Go on July 20, 2021

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