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MyFBAPrep Blog

Conversions
a screen showing customers ranked by lifetime value
What is Customer Lifetime Value (CLV) and Why is it So Critical in eCommerce?

Who would you pick: a customer who purchases one high-ticket item from your site, but never returns, or a customer who makes hundreds of smaller purchases from you over the course of 10 years? The answer is simple: In most cases, you’d pick the person who buys from your site repeatedly. Not only is the...

By Rachel Andrea Go on October 28, 2021

Amazon
a screen showing handbags in amazon search results
Amazon SEO: The Amazon A10 Search Engine and How it Works

Google is no longer king when it comes to product searches. Today, 74% of U.S. consumers begin their product searches on Amazon, according to Jungle Scout, and more than half (56%) say they would buy from Amazon if they were only allowed to buy products from a single store. That’s a lot of money being...

By Rachel Andrea Go on October 26, 2021

Amazon
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Maximize Amazon Q4 Revenue: 3 Technology Tools to Optimize Your Supply Chain, Advertising, and Margins

Webinar recap — As Q4 approaches, it’s crucial sellers take steps to implement strategy. Whether that’s increasing inventory, optimizing ads, or taking steps to prevent additional costs, it will make and save you money. While much of this can be handled manually, the wealth of digital tooling on the market often makes it faster and...

By Rachel Andrea Go on October 21, 2021

Amazon
a clipboard with a checklist on it
A List of Essential FBA Prep Services and How They Work

Amazon FBA is meant to simplify fulfillment, but preparing a shipment for FBA is anything but. You must meet a number of strict FBA prep requirements to avoid check-in delays, unexpected charges, or rejected inventory. To give you a sense of what the process entails, here’s a list of several common FBA prep services to...

By Rachel Andrea Go on October 19, 2021

Conversions
black friday and cyber monday in an X's and O's playbook
BFCM strategies: Black Friday and Cyber Monday Marketing Best Practices

Black Friday and Cyber Monday — historically the busiest shopping weekend of the year — is upon us, and in 2021, it’ll be bigger than ever. For millions of shoppers, Black Friday and Cyber Monday present an unmissable opportunity to get a head-start on their holiday shopping and cash in on some massive savings. 2020...

By Rachel Andrea Go on October 12, 2021

Amazon
an amazon product page on a computer monitor
What is Amazon A+ Content (Previously Amazon Enhanced Brand Content) and How to Use It

As lucrative as Amazon can be, it’s a hard place to build your brand. A majority of Amazon shoppers are brand agnostic. In fact, 65% of surveyed consumers said they would feel comfortable buying from names they’ve never heard of before on marketplaces like Amazon. Amazon A+ Content, however, provides a golden opportunity to showcase...

By Rachel Andrea Go on October 07, 2021

Amazon
an amazon product listing on a computer screen
How to Optimize Your Amazon Product Listing

It’s hard to overstate the importance of your Amazon product detail page. It’s the biggest stage to showcase your items on the marketplace. When you optimize your Amazon product listing well, it has the power to turn a visitor into a customer. However, getting people to click on your Amazon product listing is no easy...

By Rachel Andrea Go on October 05, 2021

Amazon
a white board with a delivery truck, cargo ship, and warehouse on it
How to Create an FBA Shipping Plan on Amazon’s New Shipping Template (2021 Update)

Amazon has updated their shipping template, so we’re here to give you some new step-by-step instructions to create an FBA shipping plan. Properly creating a shipping plan is vital to getting your goods into FBA without any delays. These 8 simple steps (with photos) will have you on your way in no time. Step 1:...

By Rachel Andrea Go on September 30, 2021

Amazon
an amazon product page with a product description that stands out
How to Write Compelling Product Descriptions on Amazon

Two thousand characters. That’s how much space you have in your Amazon product descriptions to impress your customers. That might sound like a lot, but it’s easy to max out on characters when your description is one of the only things your customers have to base their purchase decisions on. Needless to say, having a...

By Rachel Andrea Go on September 28, 2021

Direct to Consumer
shaking hands
How eCommerce Sellers Can Use DTC Brand Partnerships to Boost Reach and Sales

We’ve all witnessed the power of a successful brand partnership. Case in point: Red Bull and GoPro, or Nike and Michael Jordan. All of these brands seem to make sense together, and over the years, both partnerships have proved extraordinarily fruitful. Fortunately, you don’t need to be a Red Bull or a Michael Jordan to...

By Rachel Andrea Go on September 23, 2021

Direct to Consumer
some people in a webinar on a computer screen
How DTC Sellers Can Use Webinars and Events to Boost Their Brand (and Get More Sales)

Webinar and virtual events bring a rare advantage to the table. For one, you don’t need a huge budget to pull off a massive (and successful) event. Secondly, there are various types of events you can host to boost your customer acquisition strategy. For example, BarkBox, a dog toy subscription service, cleverly hosts Open BARK...

By Rachel Andrea Go on September 21, 2021

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