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Channel Diversification: Diving Into DTC and Other Marketplaces

Maintain brand consistency while investing in channel diversification to protect your brand, acquire more customers, and mitigate risks.

August 12, 2024 | By Tom Wicky

Risks of Switching Your eCommerce Logistics Setup

Revamp your eCommerce logistics to boost efficiency and customer satisfaction. Discover key strategies for smooth transitions and more.

August 14, 2024 | By Rachel Andrea Go

10 Ways to Optimize Logistics to Protect Your Brand

When you optimize your logistics, you guard your buyer experience, prevent poor reviews and mishaps, and protect your brand.

August 15, 2023 | By Tom Wicky

10 Critical Questions to Ask Before Choosing Your Fulfillment Partner

Choosing a fulfillment service can be overwhelming. Here are 10 critical questions to ask before deciding.

January 03, 2023 | By Tom Wicky

Amazon 1P vs 3P: Benefits of Each and Why to Move From 1P to 3P

Amazon 1P vs 3P is the battle for eCommerce dominance. We’ll break down the differences and why you should switch from selling 1P to 3P.

May 16, 2024 | By Rachel Andrea Go

MyFBAPrep Blog

Conversions
a paper in an envelope with a shopping cart and a pencil
How to Write Effective Abandoned Cart Emails

Your inventory levels are fully stocked, your marketing campaigns are flying out, and you have a constant stream of people visiting your website. It sounds like a recipe for success, right? Not necessarily. You’ve forgotten one crucial element: shopping cart abandonment. Over 88% of online shopping orders are abandoned. If you neglect abandoned shopping carts,...

By Rachel Andrea Go on December 02, 2021

Conversions
a shopping cart with gifts in it and a bow on the cart
How to Boost eCommerce Conversions With Giveaways and Contests

It’s a familiar scene: You’re in the grocery store when you spot some free samples. You immediately make a beeline for the sample stall, curious to see what’s on offer. The next thing you know, you’ve filled your cart with the trial product. Research shows that offering free samples can immediately boost sales. It can...

By Rachel Andrea Go on November 30, 2021

Partners
a rocket taking off with the word "ecommerce" on it
The Great Commerce Acceleration is Here

This is a guest post from the Linnworks team. Takeaways from Linn Academy 2021 Keynote with Linnworks CEO Callum Campbell We’re living in the middle of the effortless economy, and convenience is king. The retailers who come out on top are the ones who understand their customers (including how they discover and buy products) and...

By Guest on November 25, 2021

Direct to Consumer
a mobile phone displaying a package and customers connected to each other
How to Launch a Referral Program for Your eCommerce Brand

Rewarding customers for their loyalty is a smart way to increase customer lifetime value for your eCommerce brand. Customer lifetime value (CLV) is the total worth of a particular customer over the entire period of their relationship with your brand. The idea behind CLV is simple: the better your customer retention, the greater your profits...

By Rachel Andrea Go on November 23, 2021

Case Studies
How Pacers Running Turned Logistics Into Their Competitive Advantage

Pacers Running is an iconic running shoe retailer that celebrates the journey and accomplishments of runners. They build communities by putting on best-in-class experiences for runners and delighting their customers with white glove service. They utilize MyFBAPrep to handle their Shopify fulfillment and Amazon FBA prep, so we spoke with Pacers Running President Chris Farley...

By Rachel Andrea Go on November 19, 2021

Case Studies
How Casa Firelli tapped into the MyFBAPrep Network and Expertise to Grow Their Business

Biggar and Leith is a wine, spirits, and fancy goods company that sells popular brands like the Hotel Starlino aperitivos and Casa Firelli hot sauce. Their dedication to craftsmanship and eye for excellence helped them curate such successful and well-loved brands. Casa Firelli sells a rich, rounded Italian hot sauce that gives a delicious kick...

By Rachel Andrea Go on November 17, 2021

Direct to Consumer
a mobile phone showing live shopping with likes and hearts for engagement
Live Shopping: How to Use Livestream Videos to Boost eCommerce Conversions

Could live shopping be the future of retail? For years now, the rise of eCommerce has generated conversations about the “death of the high street.” Online shopping is ingrained into our daily lives thanks to the convenience of being able to buy at the click of a button. Yet, the in-store experience of browsing products...

By Rachel Andrea Go on November 11, 2021

Direct to Consumer
a loyalty card with purchases selected
Customer Loyalty Programs: 8 Benefits You Can Provide to Encourage Repeat Customers

Customer lifetime value can make or break your eCommerce business. Simply put, you spend a certain amount of money on customer acquisition, and must earn that back (and then some) throughout the customer’s relationship with your brand. In this article, we’ll talk about benefits you can provide to attract and encourage fiercely loyal, long-time customers....

By Rachel Andrea Go on November 09, 2021

Fulfillment and Logistics
a warehouse beside boxes and a delivery truck
How to Create Resilient eCommerce Logistics and Operations

The eCommerce industry is growing a stunning 43.7% year after year, which makes it one of the most exciting to be in … but also one of the most volatile. The more pressure and demand you place on the supply chains of a single industry, the more likely things are to break. We’ve seen it...

By Rachel Andrea Go on November 04, 2021

Fulfillment and Logistics
a mobile device showing a shipping company with bad reviews and a thumbs down
Common 3PL problems: Top 10 Complaints We Hear Every Year

If you’re an eCommerce seller, a third-party logistics partner (3PL) can be a lifesaver. 3PLs allow you to offload the time, cost, and headache of storing inventory and handling logistics on your own. In fact, 75% of retailers say the use of 3PL services has contributed to an overall reduction in logistics costs. That said,...

By Rachel Andrea Go on November 02, 2021

Conversions
a screen showing customers ranked by lifetime value
What is Customer Lifetime Value (CLV) and Why is it So Critical in eCommerce?

Who would you pick: a customer who purchases one high-ticket item from your site, but never returns, or a customer who makes hundreds of smaller purchases from you over the course of 10 years? The answer is simple: In most cases, you’d pick the person who buys from your site repeatedly. Not only is the...

By Rachel Andrea Go on October 28, 2021

Amazon
a "webinar recap" banner with a My FBA Prep logo and a Kaspien logo
Maximize Amazon Q4 Revenue: 3 Technology Tools to Optimize Your Supply Chain, Advertising, and Margins

Webinar recap — As Q4 approaches, it’s crucial sellers take steps to implement strategy. Whether that’s increasing inventory, optimizing ads, or taking steps to prevent additional costs, it will make and save you money. While much of this can be handled manually, the wealth of digital tooling on the market often makes it faster and...

By Rachel Andrea Go on October 21, 2021

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