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Channel Diversification: Diving Into DTC and Other Marketplaces

Maintain brand consistency while investing in channel diversification to protect your brand, acquire more customers, and mitigate risks.

August 12, 2024 | By Tom Wicky

Risks of Switching Your eCommerce Logistics Setup

Revamp your eCommerce logistics to boost efficiency and customer satisfaction. Discover key strategies for smooth transitions and more.

August 14, 2024 | By Rachel Andrea Go

10 Ways to Optimize Logistics to Protect Your Brand

When you optimize your logistics, you guard your buyer experience, prevent poor reviews and mishaps, and protect your brand.

August 15, 2023 | By Tom Wicky

10 Critical Questions to Ask Before Choosing Your Fulfillment Partner

Choosing a fulfillment service can be overwhelming. Here are 10 critical questions to ask before deciding.

January 03, 2023 | By Tom Wicky

Amazon 1P vs 3P: Benefits of Each and Why to Move From 1P to 3P

Amazon 1P vs 3P is the battle for eCommerce dominance. We’ll break down the differences and why you should switch from selling 1P to 3P.

May 16, 2024 | By Rachel Andrea Go

MyFBAPrep Blog

Fulfillment and Logistics
a book called "dropshipping 101" that shows a box with a parachute
Dropshipping 101: How to Start a Dropshipping Business

Projected to reach a market size of $557.9 billion by 2025, dropshipping is an eCommerce strategy taking the world by storm…and it isn’t slowing down anytime soon. Whether you actively run an eCommerce business or you’re just looking to get started, you may benefit from jumping on the dropshipping bandwagon. Starting a dropshipping business is...

By Rachel Andrea Go on May 26, 2022

Direct to Consumer
an email on a laptop
How to Write Winback Email Campaigns

Every brand has lapsed customers — people who once bought from them, only to disappear off the face of the earth and never interact with the company again. However, those inactive customers aren’t a lost cause. While capturing new customers is an essential business practice, maintaining their loyalty is where the real value lies. Winback...

By Rachel Andrea Go on May 24, 2022

Amazon
binoculars with images of ratings in the lenses
Amazon Aggregator Guide and What to Look For When Buying a Brand

With consumer spending on Amazon.com skyrocketing due to the pandemic and a firm like Thrasio raising billions, Amazon aggregators are taking the eCommerce world by storm. In fact, companies that have acquired flourishing Amazon brands have raised almost $15 billion in capital. If you don’t know what Amazon aggregators are, this article will introduce them...

By Rachel Andrea Go on May 17, 2022

Direct to Consumer
an ecommerce thank you page on a computer screen
How to Optimize Your Post-Purchase Experience to Delight Your Customers

Receiving a new order from a customer sparks your fulfillment process into action … but is that all? The customer journey doesn’t stop once someone places an order. If anything, the post-purchase experience is arguably its most valuable stage. Those moments after someone converts present an opportunity to turn one-time customers into loyal brand advocates....

By Rachel Andrea Go on May 10, 2022

Direct to Consumer
a clipboard with a list of DTC brands
The Ultimate List of Direct-To-Consumer (DTC) Brands

Direct-to-consumer (DTC) brands are experts at building unique, engaging buyer experiences. They understand the value of having a direct line to their customers, making an impression, and staying top-of-mind when it comes to consumer choice. Even enterprise brands and established merchants can benefit from observing what their peers are doing to stand out. To that...

By Rachel Andrea Go on May 05, 2022

Direct to Consumer
ecommerce products with return icons next to them
How to Structure Your Returns Process For Seamless Operations

Returns are inevitable, no matter how well you’ve researched product-market fit, tested and optimized your SKUs, and streamlined your operations. They are also more prevalent in eCommerce. At least 30% of all eCommerce orders are returned, compared to less than 9% for brick-and-mortar stores. Although that may sound high, returns don’t have to be the...

By Rachel Andrea Go on May 03, 2022

Conversions
shopping carts with different numbers of items in them
7 Ways to Boost Average Order Value (AOV)

As an eCommerce entrepreneur, you have multiple ways to grow your sales. However, many brands struggle to harvest the most value from each customer who visits their site (without spending an arm and a leg on new advertising and marketing). If traffic to your website is high and customers are following through on purchases, you...

By Rachel Andrea Go on April 28, 2022

Direct to Consumer
3 subscription boxes with product bundles inside
How to Craft Your Bundling Strategy For DTC Success

Perfect pairs exist all around us — salt and pepper, lemon and lime, milk and cookies. Chances are your favorite online store also hosts its own perfect pairs in a smart bundling strategy. Crafting a DTC bundling strategy is the secret to leveraging the sales potential of these perfect pairs and ensuring your brand stands...

By Rachel Andrea Go on April 26, 2022

Marketplace
a hand holding an ebay receipt
How To Sell on eBay: 3-Step Checklist, Fulfillment, and Best Practices

eBay was one of the earliest eCommerce platforms, founded in 1995 when Amazon was just a year old. Previously a marketplace primarily for selling used items, the company has transformed itself into a powerful platform for various brands and businesses. If you’re looking to launch your enterprise on eBay or are considering it as a...

By Rachel Andrea Go on April 21, 2022

Marketplace
a wish logo and a stack of boxes on a dolly
An Introduction to Wish.com: How to Sell on Wish Marketplace

Are you considering an additional sales channel for your eCommerce business? Or are you a popular retail brand looking to get started with eCommerce, and want to get your products in front of millions of customers? If so, the Wish marketplace may be the platform for you. In this article we’ll introduce Wish.com and how...

By Rachel Andrea Go on April 19, 2022

Amazon
amazon inventory displayed in graphs on a computer screen
The Amazon Inventory Performance Index Explained and How to Improve Your Score

Your Amazon Inventory Performance Index (IPI) score dictates important aspects of your business, such as your inventory limits and FBA fees. It can be scary when your IPI veers toward the red and Amazon starts cutting your FBA storage, but it’s not impossible to turn things around. In this article, we’re going to break down:...

By Rachel Andrea Go on April 14, 2022

Amazon
an amazon store on computer screen
How to Set Up Your Amazon Store For Success

2022 is the year of omni-channel selling. If you aren’t selling successfully on Amazon, the world’s largest online marketplace, it’s time to change that. The platform is home to more than 9.5 million global sellers offering every product you can think of (and then some). So, how do you stand out? To get the most...

By Rachel Andrea Go on April 12, 2022

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