Brandy Cross

Brandy Cross is an expert eCommerce writer with decades of experience with brands ranging from startups to Fortune 500s. She started her career with eBay in 2010, and continues to create content to help merchants sell across all marketplaces and sales channels.
Direct to Consumer
How to Mail Frozen Food: Your Guide to Cold Chain Shipping

In eCommerce shipping, sellers are responsible for maintaining timelines, ensuring package protection throughout the entire delivery, and fighting to keep shipping costs low. However, those who list frozen food must contend with additional concerns as well, such as how to deliver products at the correct temperature. Mailing frozen food brings unique considerations like temperature control,...

By Brandy Cross on December 13, 2024

Fulfillment and Logistics
Guide to Discreet Shipping and Packaging

When customers order certain products, they may not want other people to know what they purchased. That could be due to the product’s value, it being sensitive or personal in nature, or the customer bought a gift and doesn’t want someone in their household to know what it is. Whatever the reason to hide a...

By Brandy Cross on December 10, 2024

Amazon
Important Shipping Dates for Seamless Holiday Sales

Holiday sales are expected to result in a record spend, above the record $966.6 billion set in 2023, according to the National Retail Federation. This means eCommerce businesses stand to boost their holiday sales and profits and potentially smash the previous season. To capitalize on this lucrative opportunity, it’s essential to tighten the screws of...

By Brandy Cross on October 09, 2024

Amazon
Updates to Amazon’s FBA Return Policy and Fees for 2024

For Amazon sellers, returns and reverse logistics are an important part of your business. Amazon revolutionized online selling with their “try before you buy” and fast, free returns policies, resulting in an average return rate of 5%–15% across categories on the platform. At the same time, that policy yields high extra costs for sellers, some...

By Brandy Cross on September 19, 2024

Amazon
a calendar that says amazon on it and a to do list with a pencil
Key 2024 Amazon Q4 Dates for Sellers

With Q4 nearing, we decided to share some of the key Amazon Q4 dates Amazon sellers should look out for starting this September. Open your calendars and read on to make sure you know the important dates to track for your Amazon business. September 2 – Labor Day is a Federal holiday, so USPS, UPS,...

By Brandy Cross on August 27, 2024

Direct to Consumer
a store front side by side with an ecommerce website displayed on a laptop computer
7 Proven Tips to Improve eCommerce User Experience

User experience (UX) is as important for an eCommerce store as the display and interiors are for a brick-and-mortar shop. It helps visitors browse a website, search for products, place orders, and remain connected without hassle. A critical component of UX design is accessibility, which refers to how well people can reach and use your...

By Brandy Cross on July 30, 2024

Conversions
an analog camera with a lens
10 Product Photography Tips to Enhance Your Listings

Product images steal the spotlight on Amazon. Whether on search result pages, sponsored products, ads, or individual item detail pages, images are front and center — and have the power to make or break your chances of landing a sale. With this in mind, we’ve provided the following product photography tips to elevate your product...

By Brandy Cross on July 19, 2024

Conversions
a woman receiving a shopping bag from a man who is inside of a mobile phone
In-Store Experiences Are The New Edge For eCommerce

Once hit by a plague of shuttered doors and bankrupt retail giants, in-store shopping has made a comeback, with 83% of consumers making purchases both online and in person. While eCommerce claims a maximum of 17.1% of all sales, the rest occur at physical retail locations. Those sales are increasingly becoming omnichannel, with shoppers starting...

By Brandy Cross on July 11, 2024

Amazon
How to Use AI for eCommerce to Grow Your Business

The eCommerce marketplace is a bustling hub for online retailers, teeming with fierce competition. As millions of sellers battle for customer attention, the days of simply listing products and waiting for sales have disappeared. Leveraging state-of-the-art technology has become more important to stand out, and in that regard, AI for eCommerce has gained particular popularity....

By Brandy Cross on July 05, 2024

Social
The Ultimate Guide to X (formerly Twitter) for eCommerce

Pulling in over 220 million daily users and $3.4 billion in revenue — much of which came from ad sales — X (formerly Twitter) is a social media titan. But when it comes to driving eCommerce sales, it’s still a relatively untapped opportunity. This is fantastic news if you’re scaling an online store, especially as...

By Brandy Cross on July 02, 2024

Amazon
The Seller’s Guide to Amazon Keyword Research

Google is no longer the top dog of product searches. Today, 61% of U.S. consumers begin their searches on Amazon, and more than half (56%) say they would pick Amazon if they were only allowed to buy products from a single store. That’s a lot of money being thrown Amazon’s way. A large part of...

By Brandy Cross on June 28, 2024

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