Rachel Andrea Go
In sales, you shouldn’t put all your eggs in one basket. Relying on a single sales channel, even one as powerful as Amazon, can limit your growth and leave your business vulnerable. While the marketplace’s reach is undeniable, a lack of diversification misses out on other opportunities that can help your business expand. That’s why...
When venturing onto the Amazon marketplace, endless product options are at your fingertips. Amazon keeps their virtual shelves stocked with trustworthy items thanks to their strict Product Eligibility policies. These guidelines aren’t just about keeping customers happy though; they’re also a lifeline for merchants to ensure their products meet Amazon’s standards and are buyer ready....
Learn why TikTok Shop took the eCommerce and social commerce industry by storm, including how it’s unique from marketplaces and other social platforms, common reasons merchants fail, and the logistics behind fulfillment. You can also check out Michelle’s free TikTok Shop training here. Transcript below. Michelle’s background Rachel Andrea Go: Thank you again, Michelle, for...
Imagine it’s a chilly November evening, and you’re scrolling through an online store. You suddenly spot a limited-edition holiday item perfectly timed for the season so, without hesitation, you hit Add to Cart. That satisfying moment captures the magic of seasonal trends. For business owners, adapting to these trends doesn’t only entail listing themed products;...
Sustainability in eCommerce is no longer just a buzzword — it’s a necessity. With consumers gravitating towards eco-conscious businesses, sellers are finding ways to embrace these values amid their operational challenges. One significant hurdle is managing returns, which can accumulate and drain resources like space, time, and profits. Enter Amazon FBA Grade and Resell. This...
Amazon listings show the number of items purchased in the last month. This represents a shift toward greater transparency based on recent customer feedback, compared to the previously aggregated reviews over a listing’s lifetime. Source That display does more than simply track sales — it enhances seller listings and builds credibility, subtly nudging potential buyers...
For Amazon buyers, the Amazon Featured Offer is a nice design element that provides seamless shopping. But for sellers, it’s a golden ticket. Winning it places your product front and center to capture a majority of sales. However, having the lowest price isn’t enough to secure this coveted feature — Amazon looks at everything from...
After perfecting your listings and going live on Amazon, you may find Seller Central overwhelming. This complex dashboard is packed with tabs, reports, and settings. Amazon Seller Central is your business’s command center, handling everything from inventory and orders to ads and customer interactions. Many sellers, however, only scratch the surface of what the dashboard...
In the extremely competitive world of eCommerce, one key aspect can make or break your business: free and fast shipping. Amazon set the bar high for this offering in part thanks to their Prime program, which enables free same- and two-day delivery. Now, two-day shipping is the standard expectation for online consumers. For third-party sellers,...
Selling on Amazon gives you access to the eCommerce behemoth’s customer base that spans more than 100 countries and regions. Choosing the right fulfillment strategy (Amazon FBA vs FBM), however, can make or break your efforts on the platform. Your decision between the marketplace’s two programs — Fulfillment by Amazon (FBA) and Fulfilled by Merchant...
As eCommerce sellers delve into Amazon’s expansive marketplace, they must make an important decision: how to fulfill customer orders. With various options available, understanding which one suits your business model is critical to your success. This leads to the question, what is Amazon FBM fulfillment? To simplify your choice, we’ll explain one of the platform’s...