Rachel Andrea Go
In today’s fiercely competitive online environment, data isn’t a luxury — it’s the fuel that propels businesses forward. Whether you sell on Amazon or are building your own storefront, embracing an eCommerce data analytics approach unlocks numerous benefits. Imagine optimizing your marketing campaigns, streamlining operations, and managing inventory with laser precision. This is the power...
A reliable logistics provider is crucial for a successful eCommerce venture. Companies that focus on supply chain optimization can expect a 10%–15% reduction in total logistics costs, and these services bring such impactful efficiencies. The right logistics provider partner can dramatically improve a business’s bottom line by optimizing processes, slashing costs, and elevating customer satisfaction....
Q4 is the most important sales period of the year; depending on what your store offers, most sellers can expect a 2%–70% boost in sales for the period. In 2023, U.S. eCommerce sales saw an increase in revenue from $268.745 billion in Q3 to $322.862 billion in Q4 eCommerce revenue, matching a five-year trend of...
Sellers on Amazon have two main choices for their order fulfillment: Fulfillment by Amazon (FBA) or Amazon Fulfilled by Merchant (FBM). To navigate the vast marketplace successfully, it’s critical to build the right strategy around these models. Although FBA is the more popular option (a whopping 82% of sellers use it), Amazon Fulfilled By Merchant...
In this video, Autron Co-founder & CTO Julian Timings discusses machine learning in Amazon advertising, the importance of retargeting, balancing inventory and ads in Q4, and much more. Transcript below. Julian’s background Rachel Go: First off, thank you so much, Julian, for coming on to chat with me for the MyFBAPrep interview series. To kick...
The average Amazon return rate can vary greatly depending on the product: While some categories hover around 5% to 15%, others, like clothing, jewelry, and electronics, can see a returns rate as high as 40%. That’s a significant chunk of profits vanishing. High return rates can hurt your seller reputation and even lead to account...
To thrive on the Amazon marketplace, you need to do more than just list products. It demands an eye for optimization and a proactive approach to identifying hidden revenue leaks. Regular FBA audits are your secret weapon for maximizing profits, streamlining operations, and staying ahead of the competition. Keep reading to learn how to conduct...
The holiday season can be a stressful time for all—and that includes your 3PL. Even if you have a long-standing relationship with a logistics provider who delivers quality, reliable service, it’s not unusual for 3PLs to get inundated during the holiday logistics rush. But that shouldn’t affect your business. With holiday retail sales poised to...
In our latest MyFBAPrep interview, learn all about Amazon DSP, dayparting, tips for growing your eCommerce business, consumer spending habits, and much more in our discussion with Nadine Schöpper, Co-Founder and Co-CEO of BidX. Check out the recording and transcript below. Transcript below. From business information systems and data analytics to launching a machine-learning Amazon...
A product bundling strategy is quickly becoming a go-to for merchants—and it’s easy to see why. A study from the National Bureau of Economic Research found that selling by product bundling helps merchants increase profits by an impressive 30%. For merchants who don’t offer product bundling yet, Q4 is a great time to launch your...
As of September 12, 2024, Amazon now requires full truckload (FTL) and intermodal shipments to be sealed with an ISO-17712-compliant, Amazon-approved RFID seal at pickup. If you are shipping less than a truckload (LTL), ISO-compliant seals will be placed at a carrier consolidation terminal before a shipment arrives at an Amazon facility. Amazon’s updated seal...