Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
MyFBAPrep Updates
MyFBAPrep 2023 Year in Review

Happy New Year to all of our readers! We wanted to close 2023 out with some of our favorite highlights as we go into the new year. Doubled our global warehouse network and available sqft of space In 2023, MyFBAPrep went from 50 to 100 warehouses around the world, including in Mexico, Germany, the United...

By Rachel Andrea Go on December 31, 2023

Conversions
Fractional CFO Responsibilities In An eCommerce Business

Digital transactions are foundational to business growth in eCommerce, making financial management a critical component of your operational success. As online retailers navigate the dynamic landscape of sales spikes, supply chain intricacies, and pricing strategies, maintaining a solid financial foundation is paramount. That’s where fractional CFOs step in as strategic partners to offer their expertise...

By Rachel Andrea Go on December 28, 2023

Conversions
How To Hire a Fractional CMO in eCommerce

Consumer behavior and market trends evolve at lightning speed in the eCommerce industry, making a solid marketing strategy mandatory for a business to thrive. A fractional chief marketing officer (CMO) can be an asset to developing and implementing an air-tight plan, as they inject expertise and innovation into your marketing efforts. This role features an...

By Rachel Andrea Go on December 26, 2023

Direct to Consumer
A Guide to FDA Requirements for Merchants

Experts predict online grocery sales will reach a staggering $160.91 billion in 2023, and the number of digital grocery buyers nationwide is expected to hover around 147.8 million. This considerable increase in online orders amplifies the demand for superior-quality food warehouses and reliable fulfillment partners to deliver consumables. As a merchant, your warehousing selection must...

By Rachel Andrea Go on December 14, 2023

Conversions
How To Set up a Chatbot To Drive More Ecommerce Conversions

Do you struggle to improve your conversion rates on your website or eCommerce platform? Are you eager to enhance sales and connect more deeply with your target audience? If so, consider implementing an eCommerce chatbot. Chatbots are revolutionizing the eCommerce landscape, creating a smooth, tailored customer experience that escalates conversions and customer delight. In this...

By Rachel Andrea Go on December 12, 2023

Amazon
How SupplyTiger Used MyFBAPrep to Fill Halloween Gaps Under a Deadline

With the holidays coming up, every kid (and plenty of adults) look forward to oodles of candies, chocolates, dressing up, and fun merry-making. SupplyTiger sells candy and chocolate, costumes, and other treats in theme with holidays like Easter, Halloween, and Christmas. Earlier this year, SupplyTiger suddenly found themselves in need of efficient and cost-effective logistics...

By Rachel Andrea Go on October 26, 2023

Amazon
How MyFBAPrep Helped Enable Amazon Sales for Slate

Who doesn’t love a decadent, yet healthy snack that helps fuel your workouts, fill your cravings, and fits seamlessly into your day-to-day routine? Slate, an official UFC partner, is a lactose-free, high-protein, keto-friendly drink with no added sugars and all the flavor. Since it can function as a healthy pick-me-up, pre- or post-workout snack, or...

By Rachel Andrea Go on October 24, 2023

Conversions
A Guide to Cross-Selling for Higher Average Order Values

With competition fierce and showing no signs of easing up, eCommerce businesses must constantly seek fresh avenues to drive sales and increase customer value. A strategy that’s proven to be highly impactful in that regard is cross-selling. Cross-selling is the practice of recommending additional products or services to customers based on their current purchase or...

By Rachel Andrea Go on October 19, 2023

Conversions
A Merchant’s Guide to Upselling: How to Improve the Customer Experience and Generate Bigger Sales

As eCommerce competition becomes more cutthroat and customer expectations continue to evolve, providing an exceptional buyer experience is crucial for businesses to thrive. Companies need to focus on extending their relationships with their buyers, and a powerful method to accomplish that is upselling. This sales technique offers customers a higher-end or more valuable version of...

By Rachel Andrea Go on October 17, 2023

Fulfillment and Logistics
How to Optimize Your Retail Replenishment Strategy to Avoid Going Out Of Stock

eCommerce and multi-channel selling reign supreme in the fiercely competitive retail arena. The difference between success and failure in this industry frequently boils down to one essential factor: a meticulously honed replenishment strategy. Whether you stock physical shelves or digital storefronts, mastering the intricacies of inventory management is a necessity. Stock outages can be detrimental...

By Rachel Andrea Go on October 12, 2023

Amazon
Amazon Freight: SP, LTL, or FTL?

The right shipping choices are pivotal to your operational efficiency, cost-effectiveness, and overall success when venturing into Amazon selling. Amazon Freight presents three primary inbound shipping modes: Small Parcel (SP), Less Than Truckload (LTL), and Full Truckload (FTL). But which one suits your business needs the best depends on several factors. In turn, your choice...

By Rachel Andrea Go on October 10, 2023

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