Rachel Andrea Go
eBay was one of the earliest eCommerce platforms, founded in 1995 when Amazon was just a year old. Previously a marketplace primarily for selling used items, the company has transformed itself into a powerful platform for various brands and businesses. If you’re looking to launch your enterprise on eBay or are considering it as a...
Are you considering an additional sales channel for your eCommerce business? Or are you a popular retail brand looking to get started with eCommerce, and want to get your products in front of millions of customers? If so, the Wish marketplace may be the platform for you. In this article we’ll introduce Wish.com and how...
Your Amazon Inventory Performance Index (IPI) score dictates important aspects of your business, such as your inventory limits and FBA fees. It can be scary when your IPI veers toward the red and Amazon starts cutting your FBA storage, but it’s not impossible to turn things around. In this article, we’re going to break down:...
2022 is the year of omni-channel selling. If you aren’t selling successfully on Amazon, the world’s largest online marketplace, it’s time to change that. The platform is home to more than 9.5 million global sellers offering every product you can think of (and then some). So, how do you stand out? To get the most...
Despite pandemic restrictions tapering off and shoppers returning to stores in person, people continue to buy online more than ever before. U.S. eCommerce sales grew by 14.2 percent in 2021. Selling omni-channel (that is, everywhere) has never been more important, and retailers are challenged to adopt this strategy effectively in the midst of so many...
eCommerce business owners know one of the challenges of operating a digital-only company is the lack of direct customer interaction. That face-to-face opportunity to ask customers what they think of your product or how they heard about your business is nowhere to be found. Yet, customer feedback remains critical to understanding the consumer journey and...
The first thing you do when you arrive on an eCommerce landing page is start scrolling, sometimes even before the page has fully loaded. This is often an automatic, subconscious behavior. The elements you see as you scroll, and the order you encounter them in, all contributes to your brand and buyer experience. High performing...
The Walmart Marketplace is a robust online selling platform. Backed by Walmart’s widely recognized brand, it’s appealing to businesses looking for additional sales channels or those who want to try their hand at eCommerce. However, there are some initial steps to complete before becoming a Walmart Marketplace seller. To help you out, we’ll discuss them...
Did you know the ports along the American West Coast are governed by the same union? It’s called the International Longshore and Warehouse Union (ILWU), and their current contract, which took effect in 2019, will expire on July 1st, 2022. Not every contract renewal results in supply chain disruptions and ports being shut down. However,...
As a business owner, you’ve (hopefully) spent a lot of time thinking about the design and functionality of your eCommerce site. The overall flow of your website impacts how satisfied your customers are, and that includes the checkout process. This is a critical stage in the buying process, as the average cart abandonment rate across...
Your organic content — be it social media posts, email marketing, blog articles, or something else — is the fuel for all your acquisition efforts. Organic social media posts that receive glowing engagement can be boosted as paid social media ads. Clever landing page copy drives ad campaign performance and inspires people to take action....