Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
Direct to Consumer
Community Building Strategies For DTC Brands

There was once a day when TV commercials ruled the world. Over-the-top production quality, crowd-stopping visuals, and emotional storytelling were common methods brands used to grab people’s attention. These days, people have grown numb to disruptive advertising techniques. Consumers want meaningful connections. They want to know brands care. As such, we’ve seen a dramatic shift...

By Rachel Andrea Go on September 08, 2022

Fulfillment and Logistics
Switching 3PLs: The ultimate guide
A Practical Guide to Switching 3PLs

The secret is out — eCommerce is on the up. Digital buyers have soared from 1.3 billion in 2014 to 2.14 billion in 2021, and sales are set to reach $7.3 trillion by 2025. But a lesser-known fact is that supporting services like 3PLs are also expanding and elevating, with the 3PL industry set to...

By Rachel Andrea Go on September 01, 2022

Direct to Consumer
What is 3DS Secure and how to use it
What is 3DS (3D Secure) And How to Use It

Unless you’re new to eCommerce, you’ll be aware of the business dangers of online fraud, and they aren’t going away anytime soon. LexisNexis’ 2021 study reported both the cost and volume of fraud are increasing significantly year-on-year, not the type of growth we want to see. Security systems like 3DS are vital to combating fraud....

By Rachel Andrea Go on August 25, 2022

Direct to Consumer
The ins and outs of headless commerce
The Ins And Out of Headless Commerce: What it Means For Growing Brands

With eCommerce now tipped to reach $1 trillion in 2022, an acceleration of two years, and 95% of orders expected to be completed online by 2040, the eCommerce market is the place to set up shop. As the market continues to change rapidly, headless commerce is becoming a must for brands who want to remain...

By Rachel Andrea Go on August 23, 2022

Fulfillment and Logistics
a checklist and money icons with a magnifying glass
eBay Fulfillment: Everything You Need to Know

Debating an eBay debut for your brand? If so, it’s easy to see why. With over 159 million users and 19 million sellers plus $10.4 billion in revenue in 2021, eBay holds a world of opportunity for ambitious eCommerce entrepreneurs. When competing in such an expansive marketplace, it’s vital to stand out and make a...

By Rachel Andrea Go on August 18, 2022

Direct to Consumer
an ecommerce store on a laptop surrounded by shopping icons
How to Take Your eCommerce Store Global

Selling online allows you to reach a whole world of customers at your fingertips. If you’re only serving consumers in your town, region, or even country, you are missing out on valuable growth opportunities. Expanding your eCommerce business into international markets is a potent strategy for scaling your eCommerce store and reaching even more customers....

By Rachel Andrea Go on August 16, 2022

Fulfillment and Logistics
a woman with question marks above her head looking at an ecommerce website on a computer
What MOQ Means For eCommerce Sellers And Using it to Your Advantage

If you work with suppliers or buy stock from manufacturers, you probably have experience with minimum order quantities (MOQs). eCommerce sellers are often faced with MOQs when working with suppliers. Whether ordering boxes for shipments or restocking your product lines, suppliers often set MOQs you need to reach before ordering. However minimum order quantities aren’t...

By Rachel Andrea Go on August 09, 2022

Direct to Consumer
a computer screen with an envelope and an exclamation point in the envelope
10 Common eCommerce Scams And How to Avoid Them

The world of online shopping brings a load of exciting opportunities for consumers. However, this presents a similar amount of opportunities for eCommerce scam artists and fraudsters. The best way to protect your store and customers against eCommerce scams is to take preventative measures, keeping you one step ahead of fraudulent behavior at all times....

By Rachel Andrea Go on August 04, 2022

Amazon
a man checking out with his shopping cart on an ecommerce website
5 Costly eCommerce Aggregator Mistakes And How to Avoid Them

Since April 2020, funds raised stand at a whopping $14.9 billion with 47% of deals fetching between $2-$5million each. The secret is out. The eCommerce aggregator business model is now one of the hottest opportunities for making vast amounts of money online. However, running an aggregator isn’t all sunshine and rainbows. With multiple brands on...

By Rachel Andrea Go on July 28, 2022

Fulfillment and Logistics
a computer screen surrounded by an airplane and a shipping container
Benefits of a 3PL: Why To Outsource Your eCommerce Logistics

Over the past few years, with a pandemic thrown in the mix, consumers have heavily transitioned to online shipping. With large eCommerce businesses making shopping so convenient and enjoyable for the consumer, this transition is here to stay. However, despite the bulk of orders being made online, the fulfillment of these orders still requires a...

By Rachel Andrea Go on July 21, 2022

Conversions
a book surround by a chart and money
ROI Analysis For eCommerce Brands: A Simple Guide

With more than 2 billion people buying online in 2020 alone and eCommerce tipped to make up for 24.5% of retail sales by 2025, owning an online store is seemingly where the party is at. However, these impressive statistics don’t answer the niggling question on many eCommerce entrepreneurs’ minds, “can I make a solid return...

By Rachel Andrea Go on July 19, 2022

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