Rachel Andrea Go
Customer acquisition and conversion rate are important for eCommerce success. An often overlooked tool to boost both of these is user-generated content (UGC), which merchants can encourage and utilize within the buying process. User-generated content is a goldmine of social proof, referral networks, and interesting new use cases for your products. In this article, we’ll...
MyFBAPrep’s very own Taylor Smits joined the Riverbend Consulting Amazon Seller Happy Hour this month, to talk about all things FBA – from outsourcing, to prep, to all things in between. Check out the recording below! How to stay in stock on FBA Staying in stock is vital for every business, no matter the season....
It’s hard to remember a time when Amazon was just a bookseller. But in 1994, when Bezos hatched his idea for an online store, books were nothing short of a godsend. Books not only promised high demand and low costs, but a large variety of titles to choose from. Sure enough, within just two months...
Our smartphones have become our lifeline. We use them to order groceries, keep in touch with loved ones, take photos, write notes, learn new languages, shop online … With the average person spending at least three hours a day on their mobile phone, it makes sense to take advantage of this usage for your DTC...
Your inventory levels are fully stocked, your marketing campaigns are flying out, and you have a constant stream of people visiting your website. It sounds like a recipe for success, right? Not necessarily. You’ve forgotten one crucial element: shopping cart abandonment. Over 88% of online shopping orders are abandoned. If you neglect abandoned shopping carts,...
It’s a familiar scene: You’re in the grocery store when you spot some free samples. You immediately make a beeline for the sample stall, curious to see what’s on offer. The next thing you know, you’ve filled your cart with the trial product. Research shows that offering free samples can immediately boost sales. It can...
Rewarding customers for their loyalty is a smart way to increase customer lifetime value for your eCommerce brand. Customer lifetime value (CLV) is the total worth of a particular customer over the entire period of their relationship with your brand. The idea behind CLV is simple: the better your customer retention, the greater your profits...
Pacers Running is an iconic running shoe retailer that celebrates the journey and accomplishments of runners. They build communities by putting on best-in-class experiences for runners and delighting their customers with white glove service. They utilize MyFBAPrep to handle their Shopify fulfillment and Amazon FBA prep, so we spoke with Pacers Running President Chris Farley...
Biggar and Leith is a wine, spirits, and fancy goods company that sells popular brands like the Hotel Starlino aperitivos and Casa Firelli hot sauce. Their dedication to craftsmanship and eye for excellence helped them curate such successful and well-loved brands. Casa Firelli sells a rich, rounded Italian hot sauce that gives a delicious kick...
Could live shopping be the future of retail? For years now, the rise of eCommerce has generated conversations about the “death of the high street.” Online shopping is ingrained into our daily lives thanks to the convenience of being able to buy at the click of a button. Yet, the in-store experience of browsing products...
Customer lifetime value can make or break your eCommerce business. Simply put, you spend a certain amount of money on customer acquisition, and must earn that back (and then some) throughout the customer’s relationship with your brand. In this article, we’ll talk about benefits you can provide to attract and encourage fiercely loyal, long-time customers....