Tom Wicky
How to protect my brand on Amazon? With more than nine million active sellers on Amazon, it’s no surprise counterfeit products are a persistent problem on the platform. However, Amazon’s efforts to combat scammers have significantly improved over the years by introducing advanced technologies such as machine learning and automated systems to prevent fraudulent activities....
Prime Day is coming fast, and for most Amazon sellers, it’s one of the biggest retail events of the year. Estimates for 2024 place Prime Day during the second week of July, similar to 2023. Normally, sellers prepare by sending more inventory into their fulfillment networks — primarily, FBA. However, recent changes at Amazon (particularly...
On March 1, 2024, Amazon rolled out their new inbound placement fees for FBA inventory. This fee is to cover the cost of splitting and sending inbound inventory to multiple locations in order to ensure fast delivery across all consumer bases. The new fee works out to: a $0.21–$0.68 per item fee for standard items...
Mobile commerce, also known as m-commerce, has revolutionized the way we shop. With the proliferation of smartphones and the increasing accessibility of the Internet, consumers now have the power to make purchases anytime, anywhere, from the palm of their hand. Businesses must embrace this new shopping channel to stay competitive and thrive. However, incorporating mobile...
Amazon is one of the largest product marketplaces in the world, and with a revenue of $143 billion in 2023, it’s still growing. For retailers, that 37.6% market share of the eCommerce industry makes it imperative to be on the platform. However, selling on Amazon is a double-edged sword: Although you’ll be where the customers...
Amazon is one of the largest marketplaces in the world. With a presence on five continents and dedicated websites for 20 countries, Amazon is potentially the most global marketplace. For sellers, that opens a wealth of opportunities to grow in markets that are otherwise inaccessible, especially with the advent of FBA and Amazon warehousing products....
The eCommerce industry is experiencing a noteworthy shift with the rise of alternative payment methods such as Bitcoin and digital wallets. These emerging payment options offer unique advantages, including enhanced security, convenience, and lower transaction costs. As a result, merchants can no longer afford to ignore the growing demand for these methods. According to a...
For most retailers, Gen Z is an unpredictable market segment. The demographic that grew up digitally native does most of its shopping online, yet remains an enigma to retail stores. Gen Z has unique values, shopping habits, and preferred social platforms that differentiate them from previous generations. Creating sales and marketing strategies tailored to the...
Although returns are an unpleasant hassle for eCommerce business, they also take a heavy toll on the environment. Online returns generate over five billion pounds of landfill waste each year. Worse, many of these items are still in good condition. As an eCommerce business owner, you’re obligated to be aware of the environmental impact of...
In the Amazon marketplace, every seller dreams of topping the charts and seeing their product listed as a bestseller. The key to this achievement is decoding the Amazon Best Sellers Rank (BSR). BSR provides a snapshot of a product’s popularity and sales performance relative to other offerings in its category. While it may seem like...
Ecommerce retailers experience the highest rate (82%) of customer abandonment in the post-holiday slump, which lasts from January through April. The influx of new shoppers during the holiday season offers a golden opportunity for sellers, but the real challenge begins once the festivities die down. Ensuring these customers return in the new year is essential...