Tom Wicky
As every seasoned Amazon seller knows, Q4 is the defining moment of the year. It’s the time when consumer demand surges, and inventory management can make or break your sales performance. But with Amazon’s fulfillment centers often experiencing delays during the holiday rush, even the most prepared sellers can find their products stuck in limbo—unavailable...
In the cutthroat world of online retail (and especially on Amazon), having the right amount of stock is critical. Too much ties up cash flow, while too little frustrates customers and hurts your reputation. This article features insights from experts Lesley Hensell of Riverbend Consulting and Chelsea Cohen of SoStocked to explain why mastering inventory...
In the first quarter of 2024, 61% of paid units on Amazon were sold by third-party sellers, many of whom rely on the Fulfillment by Amazon (FBA) program to reach millions of customers. While it’s the fuel that drives growth for many vendors on the platform, that doesn’t mean it’s the best solution for everyone. James...
Successful selling on Amazon is the culmination of meticulous planning, marketing, and setting up your business to gain momentum and continue making sales after launch. It requires a strong sales strategy that carefully curates every aspect of your go-to-market strategy to ensure your promotion, product, and infrastructure build a brand that customers know and want...
If you’re stepping into the world of eCommerce, Amazon is the place to be. In the U.S., they own 37.6% of the eCommerce market share, with Walmart in a distant second place at 6.4%. For sellers who want to access a large pool of customers, leverage consumer trust in the marketplace to earn sales, and...
In the age of online shopping and social media, where customers can encounter your brand in countless ways, ensuring brand control and consistency is critical. Channel diversification and maintaining a cohesive brand message across all platforms builds trust, recognition, and, ultimately, success. Our recent interview with James Thomson, managing partner of Equity Value Advisors, revealed...
Searching for a logistics service to support your eCommerce brand is a high-stakes situation. You need a 4PL or 3PL provider with demonstrated expertise in pricing, quality standards, and operational best practices, as well as a deep understanding of the logistics and warehousing industry. The hunt for this ideal partner can sometimes feel like trying...
Most eCommerce sellers start out with Amazon’s Fulfillment by Amazon (FBA) service, which allows them to tap into a powerful logistical platform that serves millions of Amazon shoppers. But what happens when you expand to other platforms? How do effectively handle your omnichannel inventory management? Doing so is a great way to secure your customer...
From the rise of online groceries to food subscription boxes and increasing vegetable imports from Mexico, cold chain logistics is on the rise. That trend affects thousands of eCommerce sellers, who are seeing an increasing demand for the convenience of ordering food online. However, it introduces new challenges to logistics as well in the form...
The Amazon aggregator market is rapidly expanding and becoming one of the top eCommerce opportunities for ambitious entrepreneurs. Nearly 80 businesses participate, and they’ve raised nearly $16 billion to date. However, the expansive nature of Amazon brands means managing operations can be challenging as their aggregator. Some resign themselves to the overwhelm of multiple dashboards,...
How to protect my brand on Amazon? With more than nine million active sellers on Amazon, it’s no surprise counterfeit products are a persistent problem on the platform. However, Amazon’s efforts to combat scammers have significantly improved over the years by introducing advanced technologies such as machine learning and automated systems to prevent fraudulent activities....