Tom Wicky

Tom is an entrepreneur, startup advisor, and management consultant with over 20 years of senior management experience. He is the Co-Founder and CEO of MyFBAPrep, the largest worldwide 3PL ecommerce warehouse network. He managed the digital assets of local media companies across Europe as part of a $2 billion private equity investment led by Macquarie Bank. At the beginning of the Amazon FBA Marketplace, Tom built a data automation platform used to programmatically generate, manage and optimize over 1 million product listings on Amazon. He is a Boston sports fanatic and a recovering hot sauce junkie. Tom speaks Spanish and German and lives in Florida with his wife and three children.
Direct to Consumer
a computer screen displaying a terms and conditions page
How to Create Terms & Conditions For Your eCommerce Website

Most entrepreneurs go into eCommerce to sell products and ideally build an online sales empire — not spend their time dealing with legal documents. However, every business, no matter its size or niche, has to manage the legal side of operations, and your eCommerce website, services, and products are no exception. eCommerce websites aren’t required...

By Tom Wicky on February 14, 2023

Direct to Consumer
a laptop displaying a storefront with ecommerce platforms on the screen
Check out the checkouts: Top 20 Shopify Alternatives for B2B and DTC eCommerce

Boasting more than 4.1 million live stores and more than $590 billion generated on the platform since its inception, Shopify is one of the best eCommerce solutions on the market. So, it’s not surprising that setting up a successful Shopify store is a dream for many. But what happens when you outgrow the platform or...

By Tom Wicky on February 07, 2023

Fulfillment and Logistics
a computer screen displaying a website return policy
How To Write a Killer Return And Refund Policy

Imagine you’re standing in line at a store preparing to purchase an item and you have some doubts in the back of your mind. Perhaps you’re worried it won’t match the color scheme of your home, or maybe it’s an article of clothing that, once you try it on later, doesn’t flatter the way it...

By Tom Wicky on January 31, 2023

Amazon
a glossary next to a laptop displaying an ecommerce website
The Ultimate eCommerce Glossary for Online Sellers

If you’ve been in the eCommerce world for a while, you know the space comes with its own terminology, methodologies, strategies, and tactics. There are many to learn, understand, and implement to ensure your eCommerce business reaches its full potential. So, to get you up to speed, we’ve put together a comprehensive eCommerce glossary. Let’s...

By Tom Wicky on January 26, 2023

Conversions
charts and graphs
Leverage Automation to Make 2023 Your Best Year Yet

Automation has become a buzzword in the online selling community. As an eCommerce seller with an endless to-do list, you’re probably wondering: Does automation really live up to the hype? Is automation appropriate for my growth stage? After all, 80% of businesses that are yet to hop on the automation train believe it isn’t necessary...

By Tom Wicky on January 24, 2023

Fulfillment and Logistics
10 Critical Questions to Ask Before Choosing Your Fulfillment Partner

Fulfillment is an important consideration for buyers. They judge companies based on the speed, cost, efficiency, and trustworthiness of their shipping and return options — and they have high expectations. So much so that over 90% of shoppers expect their items in less than a week. Moreover, 53% of shoppers have canceled an order when...

By Tom Wicky on January 03, 2023

Amazon
a billboard of FBA benefits surrounded by a truck and boxes
10 Reasons FBA is Still a Top Global Fulfillment Option For eCommerce Sellers

If you’re weighing up selling on Amazon, you could be on to a winner. 76% of Amazon sellers are profitable as of 2022, and 69% of brands are pure-play Amazon businesses. One of the secret ingredients to many brands’ success on Amazon is Fulfillment By Amazon, also known as FBA. Each year the FBA service...

By Tom Wicky on December 22, 2022

Fulfillment and Logistics
How to Optimize Your Fulfillment Strategy With Zone Skipping

Whether you run a marketplace behemoth or an up-and-coming eCommerce brand, there’s one thing you can’t avoid. Shipping costs. Rising fulfillment costs remain a cloud over eCommerce businesses, sapping up as much as 18% of every dollar earned. To make the situation even more complex, 62% of shoppers expect fast, free shipping and are willing to...

By Tom Wicky on December 15, 2022

Fulfillment and Logistics
a scale with boxes on both sides
The Importance of Economic Order Quantity (EOQ) and How to Calculate It

Managing inventory is one of the most important aspects of a thriving eCommerce business, but most entrepreneurs have little experience in it when they launch. Effective inventory management can help you optimize how and when you order inventory to reduce overhead, risk, and thus total costs. The calculation most inventory managers rely on for this...

By Tom Wicky on December 13, 2022

Conversions
How to Measure Profitability Across Channels

In 2021, almost 20% of global retail sales came from eCommerce, and that figure is expected to grow to nearly 25% by 2025. This highlights the major role that eCommerce plays in business. However, its profitability poses a challenge: 70% of surveyed businesses said they took a hit trying to boost their eCommerce elements during...

By Tom Wicky on December 08, 2022

Fulfillment and Logistics
Value-added services from MyFBAPrep

Do you know how many stores are on Shopify? 3.9 million and counting. And, let’s not forget the 1.9 million active Amazon sellers. Looking at these numbers, it’s clear that eCommerce is thriving. As the online selling world becomes increasingly crowded, some brands have learned a hack that gives them a much-needed edge. Efficient fulfillment....

By Tom Wicky on December 01, 2022

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