Channel Diversification: Diving Into DTC and Other Marketplaces
Maintain brand consistency while investing in channel diversification to protect your brand, acquire more customers, and mitigate risks.
Risks of Switching Your eCommerce Logistics Setup
Revamp your eCommerce logistics to boost efficiency and customer satisfaction. Discover key strategies for smooth transitions and more.
10 Ways to Optimize Logistics to Protect Your Brand
When you optimize your logistics, you guard your buyer experience, prevent poor reviews and mishaps, and protect your brand.
10 Critical Questions to Ask Before Choosing Your Fulfillment Partner
Choosing a fulfillment service can be overwhelming. Here are 10 critical questions to ask before deciding.
Amazon 1P vs 3P: Benefits of Each and Why to Move From 1P to 3P
Amazon 1P vs 3P is the battle for eCommerce dominance. We’ll break down the differences and why you should switch from selling 1P to 3P.
MyFBAPrep Blog
In the cutthroat world of online retail (and especially on Amazon), having the right amount of stock is critical. Too much ties up cash flow, while too little frustrates customers and hurts your reputation. This article features insights from experts Lesley Hensell of Riverbend Consulting and Chelsea Cohen of SoStocked to explain why mastering inventory...
In the first quarter of 2024, 61% of paid units on Amazon were sold by third-party sellers, many of whom rely on the Fulfillment by Amazon (FBA) program to reach millions of customers. While it’s the fuel that drives growth for many vendors on the platform, that doesn’t mean it’s the best solution for everyone. James...
Holiday sales are expected to result in a record spend, above the record $966.6 billion set in 2023, according to the National Retail Federation. This means eCommerce businesses stand to boost their holiday sales and profits and potentially smash the previous season. To capitalize on this lucrative opportunity, it’s essential to tighten the screws of...
The holiday season can be a stressful time for all—and that includes your 3PL. Even if you have a long-standing relationship with a logistics provider who delivers quality, reliable service, it’s not unusual for 3PLs to get inundated during the holiday logistics rush. But that shouldn’t affect your business. With holiday retail sales poised to...
In our latest MyFBAPrep interview, learn all about Amazon DSP, dayparting, tips for growing your eCommerce business, consumer spending habits, and much more in our discussion with Nadine Schöpper, Co-Founder and Co-CEO of BidX. Check out the recording and transcript below. Transcript below. From business information systems and data analytics to launching a machine-learning Amazon...
Through sentiment analysis, businesses can tap into the emotions and preferences that influence purchasing decisions. This approach involves analyzing customer feedback, reviews, and social media interactions to identify trends and opinions that can inform marketing strategies. Aligning product offerings and messaging with the insights gained enables businesses to meet customer expectations effectively, which leads to...
In the competitive world of Amazon, driving visibility and engagement for your products is the key to success. With video becoming increasingly dominant in overall marketing strategies, sellers who leverage this feature are more likely to stand out. One of the most powerful tools to achieve this is Amazon Sponsored Brand video ads. They empower...
A product bundling strategy is quickly becoming a go-to for merchants—and it’s easy to see why. A study from the National Bureau of Economic Research found that selling by product bundling helps merchants increase profits by an impressive 30%. For merchants who don’t offer product bundling yet, Q4 is a great time to launch your...
For Amazon sellers, returns and reverse logistics are an important part of your business. Amazon revolutionized online selling with their “try before you buy” and fast, free returns policies, resulting in an average return rate of 5%–15% across categories on the platform. At the same time, that policy yields high extra costs for sellers, some...
Successful selling on Amazon is the culmination of meticulous planning, marketing, and setting up your business to gain momentum and continue making sales after launch. It requires a strong sales strategy that carefully curates every aspect of your go-to-market strategy to ensure your promotion, product, and infrastructure build a brand that customers know and want...
As of September 12, 2024, Amazon now requires full truckload (FTL) and intermodal shipments to be sealed with an ISO-17712-compliant, Amazon-approved RFID seal at pickup. If you are shipping less than a truckload (LTL), ISO-compliant seals will be placed at a carrier consolidation terminal before a shipment arrives at an Amazon facility. Amazon’s updated seal...
If you’re stepping into the world of eCommerce, Amazon is the place to be. In the U.S., they own 37.6% of the eCommerce market share, with Walmart in a distant second place at 6.4%. For sellers who want to access a large pool of customers, leverage consumer trust in the marketplace to earn sales, and...
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