Channel Diversification: Diving Into DTC and Other Marketplaces
Maintain brand consistency while investing in channel diversification to protect your brand, acquire more customers, and mitigate risks.
Risks of Switching Your eCommerce Logistics Setup
Revamp your eCommerce logistics to boost efficiency and customer satisfaction. Discover key strategies for smooth transitions and more.
10 Ways to Optimize Logistics to Protect Your Brand
When you optimize your logistics, you guard your buyer experience, prevent poor reviews and mishaps, and protect your brand.
10 Critical Questions to Ask Before Choosing Your Fulfillment Partner
Choosing a fulfillment service can be overwhelming. Here are 10 critical questions to ask before deciding.
Amazon 1P vs 3P: Benefits of Each and Why to Move From 1P to 3P
Amazon 1P vs 3P is the battle for eCommerce dominance. We’ll break down the differences and why you should switch from selling 1P to 3P.
MyFBAPrep Blog
In the age of online shopping and social media, where customers can encounter your brand in countless ways, ensuring brand control and consistency is critical. Channel diversification and maintaining a cohesive brand message across all platforms builds trust, recognition, and, ultimately, success. Our recent interview with James Thomson, managing partner of Equity Value Advisors, revealed...
The Consumer Packaged Goods (CPG) industry thrives on a high-octane mix of rapid sales, tight margins, and constantly moving inventory. Even minor accounting missteps can jeopardize your business’s success. But you can make your CPG accounting practices your secret weapon. Beyond just keeping the books in order, robust accounting can empower informed decisions, maximize profits,...
Disruptions, inflation, and evolving consumer trends have forced CPG companies to become financial ninjas. The goal isn’t just to keep the lights on though; they aim to thrive in a competitive market. This article will equip you with the strategies and insights to weather the economic storm and emerge stronger than before. It’ll explain how...
In eCommerce, success often hinges on effectively managing three crucial elements: inventory, marketing, and finance. When well honed, they can propel a business to new heights, while weakness in any one of them can quickly drag it down. A siloed approach, where departments function independently, creates blind spots and missed opportunities; imagine your marketing team...
Searching for a logistics service to support your eCommerce brand is a high-stakes situation. You need a 4PL or 3PL provider with demonstrated expertise in pricing, quality standards, and operational best practices, as well as a deep understanding of the logistics and warehousing industry. The hunt for this ideal partner can sometimes feel like trying...
In this video, Rachel Go chats with Gregory Elfrink, director of marketing at Empire Flippers. Rachel and Greg talk about the details of selling your business in the eCommerce space, timelines to expect, multiples he has seen over 8 years of buying and selling businesses, and what to watch out for on both the buyer...
User experience (UX) is as important for an eCommerce store as the display and interiors are for a brick-and-mortar shop. It helps visitors browse a website, search for products, place orders, and remain connected without hassle. A critical component of UX design is accessibility, which refers to how well people can reach and use your...
This is a guest post from Curt Humrichouser of Seller Rocket. Curt has helped thousands of sellers get products placed in editorial content that helps new customers discover their brand, increase revenue, and improve seller ranking. Seller Rocket is a PR/Affiliate marketing agency that works with 500+ major media outlets to drive external traffic to...
The Amazon marketplace is a gold mine for brands seeking to amplify their reach and boost sales — and 86% of sellers use the platform’s Fulfillment by Amazon (FBA) program to tap into this massive market. However, mastering the intricacies of listing and fulfilling products can be a hurdle, especially given Amazon’s strict FBA requirements....
Whether you’re an eCommerce newbie or a seasoned professional, it’s imperative for business owners to connect with other professionals, experts, and potential partners. These connections and opportunities to network are invaluable for learning more about the industry, seeking or sharing advice, and growing your business. Unfortunately, reaching the right people can be challenging. Social networking...
In the first half of 2023, Amazon completed more than 52 million actions to suspend access in the EU alone, 97% of which were found to be correct Amazon seller suspension decisions. No Amazon seller wants to wake up to the harrowing message that their account has been deactivated. Unfortunately, this is a reality for...
Product images steal the spotlight on Amazon. Whether on search result pages, sponsored products, ads, or individual item detail pages, images are front and center — and have the power to make or break your chances of landing a sale. With this in mind, we’ve provided the following product photography tips to elevate your product...
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