Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
Amazon
How to Conduct Amazon FBA Product Research

Fulfilled by Amazon (FBA) is one of the most popular ways to sell on the Amazon platform, with more than 90% of top sellers participating in the program. It lets you leverage Amazon’s warehousing, two-day Prime shipping, and customer service to increase sales. Still, while it’s easy to join FBA, reaping its rewards takes more...

By Rachel Andrea Go on December 26, 2024

Amazon
How Does Amazon FBA Work and Is It Right for Your Business?

How does Amazon FBA work? In eCommerce, efficient fulfillment can make or break your business. Those who want to enter Amazon’s competitive marketplace have two options in that regard: Fulfillment by Amazon (FBA) or Fulfilled by Merchant (FBM). The choice between managing your own logistics or utilizing Amazon’s robust logistics network is critical. FBA pleads...

By Rachel Andrea Go on December 24, 2024

Fulfillment and Logistics
USPS vs UPS

USPS vs UPS? Shipping goods to customers is (hopefully) the final step in an eCommerce supply chain, but with multiple shipping carriers available, it can be difficult to choose one to deliver your orders. UPS (United Parcel Service) and USPS (United States Postal Service) are two of the largest options in the U.S and part...

By Rachel Andrea Go on December 11, 2024

Fulfillment and Logistics
How to Find Suppliers and Manufacturers for Your eCommerce Product

Having a business idea is easy; the real challenge is bringing it to life. That’s why many great ideas remain wistful thoughts in people’s heads. But with a trusted supplier and manufacturer, those potentials can become a reality. You’re already halfway there if you know where to look and which suppliers and manufacturers to contact....

By Rachel Andrea Go on December 06, 2024

Direct to Consumer
Unlocking Recurring Revenue: How to Start a Subscription Box Business

The subscription box business market is one of the fastest growing sectors in eCommerce. With an expected annual growth of 18.2% and an estimated market value of $71.77 billion by 2028, it’s a popular and highly profitable sector. That demand is well earned thanks to the model’s convenience, personalization options, and savings potential. If you’ve...

By Rachel Andrea Go on December 05, 2024

Direct to Consumer
Reselling vs. Building Your Brand: Which Strategy Is Better?

Starting an eCommerce business often feels like standing at a crossroads. You can either carve out a niche by creating a unique brand from scratch, or resell existing products, leveraging tried-and-tested items ready for market. The choice you make will alter your business’s trajectory. To help you decide which path to take, we’ll discuss the...

By Rachel Andrea Go on December 04, 2024

Conversions
eCommerce 101: A Primer for Merchants

In today’s digitally dominant world, breaking into eCommerce isn’t just an optional approach for merchants — it’s a must for those who want to thrive. With more and more shoppers purchasing online, there are incredible opportunities to reach new customers, expand to global markets, and run your business 24/7 without consuming all your time. But...

By Rachel Andrea Go on December 02, 2024

Direct to Consumer
What to Do in the Event of a Product Recall in DTC

Since 2018, product recalls from both the U.S. Food and Drug Association (FDA) and Consumer Product Safety Commission (CPSC) have skyrocketed by 115%. The country has gone from 208 recalls a few years ago to over 400 product types in the present day. Consumer product recalls in 2023 alone totaled about 135 million units —...

By Rachel Andrea Go on November 29, 2024

Amazon
How to Become an Amazon FBA Seller: A Complete Guide

With more than 310 million active users in over 100 countries and regions, Amazon is a platform bursting with opportunities for eCommerce brands to grow. The Fulfillment by Amazon (FBA) program has also become the go-to fulfillment method for 82% of the platform’s sellers, as it allows them to scale their operations and cater to Amazon’s...

By Rachel Andrea Go on November 27, 2024

Amazon
Kitting for Amazon Products

Selling on Amazon pits you against 2.3 million other active sellers to land your offering in front of the platform’s audience. Whether you use your own fulfillment, FBA, or a 3PL, you’ll need to leverage smart merchandising and marketing to make your products visible and dominate your respective categories and SERPs. That’s even more critical...

By Rachel Andrea Go on November 26, 2024

Fulfillment and Logistics
How We Utilize Custom Machinery to Optimize Your Logistics

If you’re not already using custom machinery in your FBA prep process, then now is the time. With specialized tools uniquely designed and deployed for your brand’s processes, you can accelerate turnaround times, improve bundling, and prepare your business to scale, for example. Setting up and integrating custom machinery into your current workflows, however, can...

By Rachel Andrea Go on November 18, 2024

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