Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
Amazon
How to Conduct an Effective Amazon FBA Audit

To thrive on the Amazon marketplace, you need to do more than just list products. It demands an eye for optimization and a proactive approach to identifying hidden revenue leaks. Regular FBA audits are your secret weapon for maximizing profits, streamlining operations, and staying ahead of the competition. Keep reading to learn how to conduct...

By Rachel Andrea Go on October 17, 2024

Fulfillment and Logistics
Beating Q4 Stress: Supplement Your Holiday Logistics

The holiday season can be a stressful time for all—and that includes your 3PL. Even if you have a long-standing relationship with a logistics provider who delivers quality, reliable service, it’s not unusual for 3PLs to get inundated during the holiday logistics rush. But that shouldn’t affect your business. With holiday retail sales poised to...

By Rachel Andrea Go on October 08, 2024

MyFBAPrep Interviews
Fix Your Listings Before Investing in Ads: A chat with Nadine Schöpper of BidX

In our latest MyFBAPrep interview, learn all about Amazon DSP, dayparting, tips for growing your eCommerce business, consumer spending habits, and much more in our discussion with Nadine Schöpper, Co-Founder and Co-CEO of BidX. Check out the recording and transcript below. Transcript below. From business information systems and data analytics to launching a machine-learning Amazon...

By Rachel Andrea Go on October 03, 2024

Fulfillment and Logistics
Streamline Your Q4 With a Hassle-Free Product Bundling Strategy

A product bundling strategy is quickly becoming a go-to for merchants—and it’s easy to see why. A study from the National Bureau of Economic Research found that selling by product bundling helps merchants increase profits by an impressive 30%. For merchants who don’t offer product bundling yet, Q4 is a great time to launch your...

By Rachel Andrea Go on September 24, 2024

Amazon
Announcing: Amazon ISO-Compliant Seal Requirement for FTL and Intermodal Shipments

As of September 12, 2024, Amazon now requires full truckload (FTL) and intermodal shipments to be sealed with an ISO-17712-compliant, Amazon-approved RFID seal at pickup. If you are shipping less than a truckload (LTL), ISO-compliant seals will be placed at a carrier consolidation terminal before a shipment arrives at an Amazon facility. Amazon’s updated seal...

By Rachel Andrea Go on September 13, 2024

Amazon
What Is Amazon 3P?

The Amazon marketplace is one of the largest in the world, with an estimated 37.6% of the U.S. eCommerce market in 2023. While much of those transactions occur through Amazon’s own sales, a significant portion of the platform’s revenue goes through third-party (3P) sellers. In fact, in Q1 of 2024, 3P sellers made up 61%...

By Rachel Andrea Go on September 05, 2024

Amazon
What Is Amazon 1P?

Of the estimated 2.5 million active sellers on Amazon, nearly 60% are third-party (3P) sellers. The remaining are 1P sellers who directly sell to Amazon via Vendor Central (be aware though, this program is invite-only). If you’re starting out on the marketplace, Amazon 1P selling is a promising option that can allow you to sell...

By Rachel Andrea Go on September 03, 2024

Conversions
a stack of boxes next to a calendar with some dates marked off
Important eCommerce Holiday Planning Dates for 2024-2025

Most eCommerce businesses will likely see their biggest sales during Q4 thanks to the snowball of holiday shopping events. But there are other important eCommerce holiday planning  dates and “seasons” throughout the year that you must be aware of to cover all your bases (even the overlooked ones). Sales seasonality is nothing new for retailers,...

By Rachel Andrea Go on August 29, 2024

Conversions
black friday and cyber monday in an X's and O's playbook
BFCM Marketing Strategies: Black Friday and Cyber Monday Marketing Best Practices

Black Friday and Cyber Monday (BFCM) — historically the busiest shopping weekend of the year. For millions of shoppers, BFCM marketing presents an unmissable opportunity to gain a head start on their holiday shopping and cash in on some massive savings. 2023 brought an expected surge in sales during the annual shopping spree, with merchants...

By Rachel Andrea Go on August 23, 2024

Fulfillment and Logistics
Risks of Switching Your eCommerce Logistics Setup

As your business grows, there may come a point when your in-house shipping feels like a black hole sucking up time and resources. In eCommerce, where fast and dependable deliveries reign supreme, well-oiled eCommerce logistics are imperative for a thriving business. Popular alternatives like a 3PL (third-party logistics provider) or FBA (Fulfillment by Amazon) are...

By Rachel Andrea Go on August 14, 2024

Direct to Consumer
Mastering Your Cash Conversion Cycle to Thrive

Disruptions, inflation, and evolving consumer trends have forced CPG companies to become financial ninjas. The goal isn’t just to keep the lights on though; they aim to thrive in a competitive market. This article will equip you with the strategies and insights to weather the economic storm and emerge stronger than before. It’ll explain how...

By Rachel Andrea Go on August 07, 2024

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