Rachel Andrea Go
Since 2018, product recalls from both the U.S. Food and Drug Association (FDA) and Consumer Product Safety Commission (CPSC) have skyrocketed by 115%. The country has gone from 208 recalls a few years ago to over 400 product types in the present day. Consumer product recalls in 2023 alone totaled about 135 million units —...
With more than 310 million active users in over 100 countries and regions, Amazon is a platform bursting with opportunities for eCommerce brands to grow. The Fulfillment by Amazon (FBA) program has also become the go-to fulfillment method for 82% of the platform’s sellers, as it allows them to scale their operations and cater to Amazon’s...
Selling on Amazon pits you against 2.3 million other active sellers to land your offering in front of the platform’s audience. Whether you use your own fulfillment, FBA, or a 3PL, you’ll need to leverage smart merchandising and marketing to make your products visible and dominate your respective categories and SERPs. That’s even more critical...
If you’re not already using custom machinery in your FBA prep process, then now is the time. With specialized tools uniquely designed and deployed for your brand’s processes, you can accelerate turnaround times, improve bundling, and prepare your business to scale, for example. Setting up and integrating custom machinery into your current workflows, however, can...
In today’s fiercely competitive online environment, data isn’t a luxury — it’s the fuel that propels businesses forward. Whether you sell on Amazon or are building your own storefront, embracing an eCommerce data analytics approach unlocks numerous benefits. Imagine optimizing your marketing campaigns, streamlining operations, and managing inventory with laser precision. This is the power...
Amazon selling is often touted as one of the biggest opportunities of the century, with the marketplace attracting 3.09 billion users per month and generating $1.57 billion in daily sales. But not even Amazon is a completely safe bet: In 2023, the eCommerce juggernaut “found, seized and discarded more than 7 million” counterfeit items. Despite...
A reliable logistics provider is crucial for a successful eCommerce venture. Companies that focus on supply chain optimization can expect a 10%–15% reduction in total logistics costs, and these services bring such impactful efficiencies. The right logistics provider partner can dramatically improve a business’s bottom line by optimizing processes, slashing costs, and elevating customer satisfaction....
Q4 is the most important sales period of the year; depending on what your store offers, most sellers can expect a 2%–70% boost in sales for the period. In 2023, U.S. eCommerce sales saw an increase in revenue from $268.745 billion in Q3 to $322.862 billion in Q4 eCommerce revenue, matching a five-year trend of...
Sellers on Amazon have two main choices for their order fulfillment: Fulfillment by Amazon (FBA) or Amazon Fulfilled by Merchant (FBM). To navigate the vast marketplace successfully, it’s critical to build the right strategy around these models. Although FBA is the more popular option (a whopping 82% of sellers use it), Amazon Fulfilled By Merchant...
In this video, Autron Co-founder & CTO Julian Timings discusses machine learning in Amazon advertising, the importance of retargeting, balancing inventory and ads in Q4, and much more. Transcript below. Julian’s background Rachel Go: First off, thank you so much, Julian, for coming on to chat with me for the MyFBAPrep interview series. To kick...
The average Amazon return rate can vary greatly depending on the product: While some categories hover around 5% to 15%, others, like clothing, jewelry, and electronics, can see a returns rate as high as 40%. That’s a significant chunk of profits vanishing. High return rates can hurt your seller reputation and even lead to account...