Rachel Andrea Go
Most eCommerce businesses will likely see their biggest sales during Q4 thanks to the snowball of holiday shopping events. But there are other important eCommerce holiday planning dates and “seasons” throughout the year that you must be aware of to cover all your bases (even the overlooked ones). Sales seasonality is nothing new for retailers,...
Black Friday and Cyber Monday (BFCM) — historically the busiest shopping weekend of the year. For millions of shoppers, BFCM marketing presents an unmissable opportunity to gain a head start on their holiday shopping and cash in on some massive savings. 2023 brought an expected surge in sales during the annual shopping spree, with merchants...
As your business grows, there may come a point when your in-house shipping feels like a black hole sucking up time and resources. In eCommerce, where fast and dependable deliveries reign supreme, well-oiled eCommerce logistics are imperative for a thriving business. Popular alternatives like a 3PL (third-party logistics provider) or FBA (Fulfillment by Amazon) are...
In the age of online shopping and social media, where customers can encounter your brand in countless ways, ensuring brand control and consistency is critical. Channel diversification and maintaining a cohesive brand message across all platforms builds trust, recognition, and, ultimately, success. Our recent interview with James Thomson, managing partner of Equity Value Advisors, revealed...
Disruptions, inflation, and evolving consumer trends have forced CPG companies to become financial ninjas. The goal isn’t just to keep the lights on though; they aim to thrive in a competitive market. This article will equip you with the strategies and insights to weather the economic storm and emerge stronger than before. It’ll explain how...
Searching for a logistics service to support your eCommerce brand is a high-stakes situation. You need a 4PL or 3PL provider with demonstrated expertise in pricing, quality standards, and operational best practices, as well as a deep understanding of the logistics and warehousing industry. The hunt for this ideal partner can sometimes feel like trying...
In this video, Rachel Go chats with Gregory Elfrink, director of marketing at Empire Flippers. Rachel and Greg talk about the details of selling your business in the eCommerce space, timelines to expect, multiples he has seen over 8 years of buying and selling businesses, and what to watch out for on both the buyer...
The Amazon marketplace is a gold mine for brands seeking to amplify their reach and boost sales — and 86% of sellers use the platform’s Fulfillment by Amazon (FBA) program to tap into this massive market. However, mastering the intricacies of listing and fulfilling products can be a hurdle, especially given Amazon’s strict FBA requirements....
Whether you’re an eCommerce newbie or a seasoned professional, it’s imperative for business owners to connect with other professionals, experts, and potential partners. These connections and opportunities to network are invaluable for learning more about the industry, seeking or sharing advice, and growing your business. Unfortunately, reaching the right people can be challenging. Social networking...
In the first half of 2023, Amazon completed more than 52 million actions to suspend access in the EU alone, 97% of which were found to be correct Amazon seller suspension decisions. No Amazon seller wants to wake up to the harrowing message that their account has been deactivated. Unfortunately, this is a reality for...
A task as simple as following benchmarks can reap major rewards, considering you’re twice as likely to hit a business goal you track. However, only about 10% of small to medium-sized businesses with growth targets monitor KPIs for eCommerce in real-time. Whether you want to reach an objective next week or in five years, tracking...