Rachel Andrea Go
In this video, Rachel Go chats with Brexton Bennett, Head of Business Development at aiCommerce. Brexton shares how he went from teaching to running events in eCommerce, leveraging events as a marketing channel for aiCommerce, channel strategy and the evolving social media scene, and more. Transcript below. Brexton’s background Rachel Andrea Go: Thank you, Brexton,...
In this video, Rachel Go chats with Kathleen Sullivan Garman, founder and CEO of SullyGarman & Associates and operations consultant to multiple brands and B2B companies. Rachel and Kathleen talk about the importance of operations in tandem with sales and marketing, the perils and opportunity of returns, and what to automate at different growth stages....
Convenience reigns kind in eCommerce. Consumers today are more eager than ever to have their favorite products delivered to their doorsteps. Subscription box businesses capitalize on this preference, combining the ease of online shopping with timely shipments. Some Americans are now signed up for 10 or more subscriptions, while budgeting app Truebill reported a less...
In this video, Rachel Go chats with Mark Perone, head of partnerships at Feedvisor. Rachel and Mark talk about strategic pricing with AI, the power of partnerships in B2B, and much more. A successful eCommerce strategy requires a streamlined multi-channel repricing approach backed by robust data and technology. Feedvisor Essentials provides an AI-powered repricer with...
Influencer marketing has changed the way businesses and consumers look at advertising. The advent and exponential rise of social media over the past two decades has opened new opportunities and completely reshaped direct-to-consumer (DTC) advertising. While mass promotion is still an option, social media and, in particular, influencer marketing trends allow you to reach the...
In this video, Rachel Go chats with Yoni Mazor, co-founder and chief growth officer of Getida. Yoni shares his founder story, common areas Amazon sellers should look for reimbursements, the role of education in Getida’s growth, their recent rebrand, and more. Transcript below. Yoni’s background Rachel Andrea Go: Thank you so much, Yoni, for joining...
The eCommerce industry is rapidly adapting to new technologies, market and economic shifts, and the reactions of big players like Amazon. Adapting to those changes is critical for online businesses, whether you work in sales, shipping and logistics, marketing, or any other aspect of the sector. Understanding what to expect will help you keep up...
In this video, Rachel chats with Chelsea Cohen, co-founder and CEO of SoStocked. They discuss the creation of her company and its eventual acquisition by Carbon6, Amazon’s changing inventory fees, how merchants can optimize their operations for higher margins, and more. Transcript below. Chelsea’s background Rachel Andrea Go: Welcome, Chelsea, and thanks for joining today....
In this video, Rachel Go chats with Anthony Domenici, CFO and Co-founder of BASECAMP Consulting Group. Rachel and Anthony discuss how he found his footing during the Covid-19 pandemic thanks to help from a friend, his accounting advice for brands, the major red flags he sees in business financials, and more. Transcript below. Anthony’s background...
In this video, Rachel Go chats with Lesley Hensell, Co-Founder of Riverbend Consulting. Rachel and Lesley discuss her background, what brought her to start Riverbend Consulting, how she became known as “the suspension lady,” her advice for merchants to protect their accounts, and much more. Transcript below. Lesley’s background Rachel Andrea Go: To kick things...
In this video, Rachel Go chats with James Thomson, Managing Partner of Equity Value Advisors, among other roles. Rachel and James discuss his background, early days of FBA, investing, and advice for brands. Transcript below. James’ background Rachel Andrea Go: Thank you, James, for joining today. For my first question, I wanted to know...