Rachel Andrea Go
Disruptions, inflation, and evolving consumer trends have forced CPG companies to become financial ninjas. The goal isn’t just to keep the lights on though; they aim to thrive in a competitive market. This article will equip you with the strategies and insights to weather the economic storm and emerge stronger than before. It’ll explain how...
Searching for a logistics service to support your eCommerce brand is a high-stakes situation. You need a 4PL or 3PL provider with demonstrated expertise in pricing, quality standards, and operational best practices, as well as a deep understanding of the logistics and warehousing industry. The hunt for this ideal partner can sometimes feel like trying...
In this video, Rachel Go chats with Gregory Elfrink, director of marketing at Empire Flippers. Rachel and Greg talk about the details of selling your business in the eCommerce space, timelines to expect, multiples he has seen over 8 years of buying and selling businesses, and what to watch out for on both the buyer...
The Amazon marketplace is a gold mine for brands seeking to amplify their reach and boost sales — and 86% of sellers use the platform’s Fulfillment by Amazon (FBA) program to tap into this massive market. However, mastering the intricacies of listing and fulfilling products can be a hurdle, especially given Amazon’s strict FBA requirements....
Whether you’re an eCommerce newbie or a seasoned professional, it’s imperative for business owners to connect with other professionals, experts, and potential partners. These connections and opportunities to network are invaluable for learning more about the industry, seeking or sharing advice, and growing your business. Unfortunately, reaching the right people can be challenging. Social networking...
In the first half of 2023, Amazon completed more than 52 million actions to suspend access in the EU alone, 97% of which were found to be correct Amazon seller suspension decisions. No Amazon seller wants to wake up to the harrowing message that their account has been deactivated. Unfortunately, this is a reality for...
A task as simple as following benchmarks can reap major rewards, considering you’re twice as likely to hit a business goal you track. However, only about 10% of small to medium-sized businesses with growth targets monitor KPIs for eCommerce in real-time. Whether you want to reach an objective next week or in five years, tracking...
In this video, Rachel Go chats with StartSure CEO and founder Tim DiPietro about some common points of confusion when it comes to inventory insurance. They also discuss what inventory insurance covers, who is responsible for insuring goods in the warehouse, and much more. Transcript below. Tim’s background Rachel Andrea Go: So, thank you, Tim,...
For years, brands have relied on cookies to track website visitors, improve the online experience for users, and collect data that aids ad targeting. Cookies also enabled businesses to learn what customers were up to online when not on their website. This practice chugged along until Google announced its plan to phase out third-party cookies...
In 2024, over 81% of Americans are shopping online. Among them, nearly 240 million shop on Amazon, with the average amount spent on the platform each month sitting at $91.75. And eCommerce is expected to continue growing at a compound annual growth rate of 9.49% every year. Product listings are one of the few components...
Most eCommerce sellers start out with Amazon’s Fulfillment by Amazon (FBA) service, which allows them to tap into a powerful logistical platform that serves millions of Amazon shoppers. But what happens when you expand to other platforms? How do effectively handle your omnichannel inventory management? Doing so is a great way to secure your customer...