Rachel Andrea Go
Influencer marketing has changed the way businesses and consumers look at advertising. The advent and exponential rise of social media over the past two decades has opened new opportunities and completely reshaped direct-to-consumer (DTC) advertising. While mass promotion is still an option, social media and, in particular, influencer marketing trends allow you to reach the...
In this video, Rachel Go chats with Yoni Mazor, co-founder and chief growth officer of Getida. Yoni shares his founder story, common areas Amazon sellers should look for reimbursements, the role of education in Getida’s growth, their recent rebrand, and more. Transcript below. Yoni’s background Rachel Andrea Go: Thank you so much, Yoni, for joining...
The eCommerce industry is rapidly adapting to new technologies, market and economic shifts, and the reactions of big players like Amazon. Adapting to those changes is critical for online businesses, whether you work in sales, shipping and logistics, marketing, or any other aspect of the sector. Understanding what to expect will help you keep up...
In this video, Rachel chats with Chelsea Cohen, co-founder and CEO of SoStocked. They discuss the creation of her company and its eventual acquisition by Carbon6, Amazon’s changing inventory fees, how merchants can optimize their operations for higher margins, and more. Transcript below. Chelsea’s background Rachel Andrea Go: Welcome, Chelsea, and thanks for joining today....
In this video, Rachel Go chats with Anthony Domenici, CFO and Co-founder of BASECAMP Consulting Group. Rachel and Anthony discuss how he found his footing during the Covid-19 pandemic thanks to help from a friend, his accounting advice for brands, the major red flags he sees in business financials, and more. Transcript below. Anthony’s background...
In this video, Rachel Go chats with Lesley Hensell, Co-Founder of Riverbend Consulting. Rachel and Lesley discuss her background, what brought her to start Riverbend Consulting, how she became known as “the suspension lady,” her advice for merchants to protect their accounts, and much more. Transcript below. Lesley’s background Rachel Andrea Go: To kick things...
In this video, Rachel Go chats with James Thomson, Managing Partner of Equity Value Advisors, among other roles. Rachel and James discuss his background, early days of FBA, investing, and advice for brands. Transcript below. James’ background Rachel Andrea Go: Thank you, James, for joining today. For my first question, I wanted to know...
In this video, Rachel Go chats with Scott Needham, Founder of SmartScout. Rachel and Scott discuss how the Amazon landscape has evolved, his learnings from running BuyBoxer and SmartScout, the dangers of overhiring, building relationships as a growth channel, FBA fees and the bigger picture, and much more. Transcript below. Scott’s background Rachel Andrea Go:...
In this video, Rachel Go chats with Liz Saunders, Founder of Fluencer Fruit. Rachel and Liz discuss Liz’s journey with Jungle Scout, how she learned to communicate with both creative and technical teams, and her journey building Fluencer Fruit. They also talk about the differences between Amazon influencers and social media influencers, how UGC affects...
In this video, Rachel Go chats with Steven J. Edelstein, Vice President, Strategy and Partnerships, at Fulfillment IQ. Rachel and Steve talk about his background, where merchants and 3PLs need more alignment, keys to smooth eCommerce logistics, and his predictions for the future of 3PLs. Transcript below. Steve’s background Rachel Andrea Go: Can you share...
Happy New Year to all of our readers! We wanted to close 2023 out with some of our favorite highlights as we go into the new year. Doubled our global warehouse network and available sqft of space In 2023, MyFBAPrep went from 50 to 100 warehouses around the world, including in Mexico, Germany, the United...