Taylor Meeker

Taylor Meeker is the assistant director of alumni and career services marketing - programs lead for Washington and Lee University. She is interested in eCommerce, content, and marketing in general.
The Evolution of Influencer Marketing on Amazon

In online sales, influencer marketing has significantly impacted how brands interact with their target audience, growing into a $21.1 billion industry globally. Amazon has been at the forefront of this revolution, recognizing the immense potential of influencers to drive sales and expand brand visibility. The Amazon Influencer Program in particular marks a pivotal development in...

By Taylor Meeker on May 10, 2024

The Rise of eCommerce on TikTok: A New Frontier for Sellers

Initially known for its viral dances and trends, TikTok has opened its doors to the world of eCommerce through TikTok Shop. This platform integrates shopping directly into the app, offering a seamless experience for both sellers and buyers. The app’s immense popularity and engaging content have facilitated the transition from entertainment to a shopping hub....

By Taylor Meeker on May 06, 2024

eCommerce Sales Strategy: Shift From Brick-and-Mortar to Online

In 2023, 19% of global retail sales occurred online, underscoring the critical importance for established brands to embrace an effective eCommerce sales strategy as they make their foray into the digital arena. Transitioning from brick-and-mortar selling to an eCommerce sales strategy is a significant pivot for brands and introduces a virtual marketplace that operates under...

By Taylor Meeker on April 22, 2024

Amazon Account Health Tips

If you sell on Amazon, your Account Health page is one of the most important elements to keep an eye on; maintaining account health will help you avoid costly disruptions and account suspensions. Account health is also a direct reflection of customer satisfaction and experience, so a happy account generally correlates to happy customers (and...

By Taylor Meeker on April 01, 2024

How To Run DTC Ads for Maximum Results

In eCommerce, the competition is as intense as it is diverse, making it imperative to differentiate your brand to capture your target segment’s attention. Advertisers are shifting from broad, mass-market tactics to direct-to-consumer (DTC) strategies. This approach focuses on establishing an open line of communication and delivering personalized experiences to customers. Under these circumstances, the...

By Taylor Meeker on March 29, 2024

Enhancing FBA Success With Custom Packaging

In 2021, more than 600,000 U.S. Amazon sellers participated in the platform’s FBA program. With the surge of businesses leveraging the Amazon marketplace, it’s more crucial than ever to differentiate your brand and offerings, and that includes your FBA efforts. Countless products vie for a customer’s attention, giving rise to a new emphasis on packaging...

By Taylor Meeker on March 01, 2024

Understanding Amazon FBA’s Seller Refund Guidelines

More than 30% of online purchases are returned, and with Amazon extending their holiday return window so that items bought between November 1 and December 31 can be sent back until January 31, navigating returns just became trickier. However, we’re here to guide your ship and help you master Amazon’s seller refund guidelines. These rules...

By Taylor Meeker on February 12, 2024

How to Use AI and Automation to Grow Your Amazon Business

The Amazon marketplace is a bustling hub for online retailers, teeming with fierce competition. As millions of sellers battle for customers’ attention, the days of simply listing products and waiting for sales have disappeared. Successful Amazon sellers today understand the importance of leveraging state-of-the-art technology to stand out, and AI has gained particular popularity in...

By Taylor Meeker on February 05, 2024

Maximizing Impact: Amazon FBA Donations Program Guide

As an Amazon seller, you know the power of your products to reach millions. But did you know you can also use your excess inventory to make a real difference in the world? Amazon’s FBA Donations Program allows you to transform unsold or overstocked items into meaningful contributions for charities and nonprofits. It’s a win...

By Taylor Meeker on January 26, 2024

Decoding December: Sales Metrics That Matter

Just as every journey needs a map, every eCommerce business needs a data-driven strategy. December, in particular, is a treasure trove of insights that can help retailers shape their narrative for the coming year. The close of 2022 bore witness to staggering figures: Shoppers dropped an unprecedented $211.7 billion from November 1 to December 31,...

By Taylor Meeker on November 30, 2023

Cultural Differences in Q4 Shopping Trends

The holiday season is fast approaching, and for eCommerce retailers, this is the time to prepare for a significant spike in sales. In that regard, understanding the cultural differences in Q4 shopping trends can be the key to unlocking major profits during this busy period. In this article, we’ll analyze how various cultures around the...

By Taylor Meeker on November 28, 2023

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