Channel Diversification: Diving Into DTC and Other Marketplaces
Maintain brand consistency while investing in channel diversification to protect your brand, acquire more customers, and mitigate risks.
Risks of Switching Your eCommerce Logistics Setup
Revamp your eCommerce logistics to boost efficiency and customer satisfaction. Discover key strategies for smooth transitions and more.
10 Ways to Optimize Logistics to Protect Your Brand
When you optimize your logistics, you guard your buyer experience, prevent poor reviews and mishaps, and protect your brand.
10 Critical Questions to Ask Before Choosing Your Fulfillment Partner
Choosing a fulfillment service can be overwhelming. Here are 10 critical questions to ask before deciding.
Amazon 1P vs 3P: Benefits of Each and Why to Move From 1P to 3P
Amazon 1P vs 3P is the battle for eCommerce dominance. We’ll break down the differences and why you should switch from selling 1P to 3P.
MyFBAPrep Blog
We’ve all witnessed the power of a successful brand partnership. Case in point: Red Bull and GoPro, or Nike and Michael Jordan. All of these brands seem to make sense together, and over the years, both partnerships have proved extraordinarily fruitful. Fortunately, you don’t need to be a Red Bull or a Michael Jordan to...
Webinar and virtual events bring a rare advantage to the table. For one, you don’t need a huge budget to pull off a massive (and successful) event. Secondly, there are various types of events you can host to boost your customer acquisition strategy. For example, BarkBox, a dog toy subscription service, cleverly hosts Open BARK...
For DTC brands, a social media presence is all but a prerequisite for remaining competitive. It’s an excellent channel for customer acquisition, and doubles as a way to listen to your customers and collect their feedback. Not only is social media teeming with opportunities to engage new audiences, but most customers now expect your brand...
When first starting an eCommerce business, you may be surprised to learn there’s far more involved than just buying and selling stock. You also need to manage the order fulfillment process, finances, marketing, customer service, product development, and more. As your business grows, you may reach a point where you need to outsource to avoid...
Amazon is one of the largest eCommerce companies in the world. In 2020, Amazon achieved $386 billion in revenue, over half of which was generated by third-party sellers. Selling products on Amazon has become a highly profitable channel for entrepreneurs. In this article, we will explore the four most popular ways to sell on Amazon. Keep...
Kaspien partners with popular eCommerce brands on multiple channels to provide real-time analytics, a comprehensive supply chain, brand protection and optimization, algorithmic advertising, multi-marketplace tools, and more. They have the unique experience and tech stack to help sellers grow and expand across marketplaces successfully and profitably. Kaspien has partnered with more than four thousand brands,...
Caveman Foods provides Paleo-friendly snacks that are delicious, nutritious, and made with natural ingredients. They cut out artificial sweeteners, GMOs, dairy, soy, and gluten. Their guilt-free snacks are either Paleo Certified or Paleo-Friendly Certified, making them excellent for hiking, camping, road trips, or just taking along for when you feel like a healthy treat. Needless...
Your brand will always need to invest in DTC customer acquisition, since you’ll always need an influx of customers. But it’s possible customers may no longer need you. It’s a harsh truth, but one you need to face. Today, the average person sees up to 5,000 ads per day. On Amazon alone, a whopping 78%...
This is a guest post from Brooke Morrow. Brooke is a Paid Marketing Manager at Kaspien, an eCommerce company that offers a full suite of seller tools to help brands sell online. Brooke has years of experience running advertising accounts across Facebook, Google, Instagram, Yelp, and other social platforms for Fortune 500 companies and local...
This is a guest post from Leeline Sourcing. Leeline Sourcing is a China shipping agent that can help with your sourcing and shipping to the US. International shipping from China to FBA is a time-consuming process, least of all because of the distance your products have to travel. There’s a lot of space and steps...
eCommerce sellers should never assume that a single purchase means a consumer will keep coming back. There are countless brands all vying for your customers’ attention—and marketplaces like Amazon are quickly eroding brand loyalty. However, taking an active stance on customer retention can improve your chances of bucking this trend. In fact, studies show that...
Many growing eCommerce businesses end up investing in their own warehouses to streamline and take full ownership of their operations as they begin to scale up. For larger eCommerce businesses, owning at least one warehouse is often a given. There’s no question that in-house warehousing brings enormous benefits, from full control and ownership of the...
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