Rachel Andrea Go
In the fast-paced digital world, one technological advancement is subtly reshaping the eCommerce landscape: voice commerce. With consumers continuously seeking convenience and efficiency in their shopping experiences, this new approach has surged in popularity and transformed the way people browse, select, and purchase products online. Voice commerce represents more than additional convenience, though; it’s a...
Generating billions of dollars in sales, Amazon has solidified their position as a go-to platform for online shopping worldwide. Central to that success is their Prime program, a membership service offering numerous benefits, including free two-day shipping, streaming media, and more. As of Amazon’s last public report, they had over 200 million Prime members worldwide,...
In the third quarter of 2022 alone, eCommerce retail companies received a staggering $4.6 billion dollars in funding, underscoring the vital role funding plays in the industry. You need money to expand your inventory, launch marketing campaigns, and hire new employees, and thankfully, various funding options are available. From stocking up inventory and expanding product...
Sustainability isn’t simply a buzzword in eCommerce — it’s a commitment and an essential part of any forward-thinking brand’s business strategy. The contemporary consumer is increasingly concerned about environmental issues, which drives their purchasing decisions toward businesses that demonstrate a clear dedication to sustainable practices. In fact, 44% of consumers actively patronize brands that align...
When selling online, platform security is of utmost importance. With the increasing volume of online transactions and data sharing, it’s critical eCommerce platforms are secure enough to protect sensitive customer data and financial information. Cybersecurity threats and data breaches are becoming more prevalent, and this can have devastating consequences for eCommerce businesses, including loss of...
Customer feedback plays a critical role in shaping the success of an eCommerce business. It provides invaluable insight into what customers like and dislike about a product, service, or website and helps businesses make informed decisions to improve the buyer experience. Collecting feedback from consumers also contributes to building stronger relationships, boosting customer loyalty, and...
Over two-thirds (69%) of online shoppers are less likely to make a return purchase with a retailer if an order fails to arrive within two days of the estimated delivery date. As an eCommerce seller, navigating the complex shipping landscape can feel daunting. With Amazon Freight, however, the journey becomes much smoother. If you’re seeking...
Social selling has become essential to a thriving eCommerce business. With the rise of social media, online sellers leverage these platforms to reach their target audiences and increase conversions. As a result, 73% of consumers have made a purchase because of something they saw on social media. Social selling involves more than simply promoting products...
This is a guest post from Ryan Flynn. Ryan is the founder and CEO of Charmac, a digital marketing agency that helps retail-focused brands reach more customers on Amazon. Charmac provides content creation and done-for-you account management solutions to help you succeed in the Amazon marketplace. Whether you need a new or refreshed product page...
Becoming an Amazon seller lets you tap into the platform’s 300 million customers. Also, opting in to the company’s FBA program gives you access to its many benefits that go beyond fulfillment. However, joining this circle means you’ll have to contend with Amazon’s plethora of fees. In this guide, we’ll help you understand and navigate...
Amazon is a major player in the eCommerce industry, providing online sellers with a massive platform to reach millions of customers across the globe. One of its most popular services is Amazon Multi-Channel Fulfillment (MCF), which allows sellers to take advantage of Amazon’s vast fulfillment network to complete orders from other sales channels. Amazon MCF...