Rachel Andrea Go
Social selling has become essential to a thriving eCommerce business. With the rise of social media, online sellers leverage these platforms to reach their target audiences and increase conversions. As a result, 73% of consumers have made a purchase because of something they saw on social media. Social selling involves more than simply promoting products...
This is a guest post from Ryan Flynn. Ryan is the founder and CEO of Charmac, a digital marketing agency that helps retail-focused brands reach more customers on Amazon. Charmac provides content creation and done-for-you account management solutions to help you succeed in the Amazon marketplace. Whether you need a new or refreshed product page...
Becoming an Amazon seller lets you tap into the platform’s 300 million customers. Also, opting in to the company’s FBA program gives you access to its many benefits that go beyond fulfillment. However, joining this circle means you’ll have to contend with Amazon’s plethora of fees. In this guide, we’ll help you understand and navigate...
Amazon is a major player in the eCommerce industry, providing online sellers with a massive platform to reach millions of customers across the globe. One of its most popular services is Amazon Multi-Channel Fulfillment (MCF), which allows sellers to take advantage of Amazon’s vast fulfillment network to complete orders from other sales channels. Amazon MCF...
Competition is fierce in eCommerce, and understanding your competitors is essential to your business’s survival. Amazon is the largest online marketplace, with over 300 million active customers worldwide. However, it’s also the major platform for a massive number of sellers — and you have to contend with this large pool to attract shoppers’ attention. By...
As customer expectations evolve, eCommerce retailers must adapt by implementing advanced solutions that cater to their clientele’s growing demands. One aspect that plays a vital role in achieving this is logistics management, with third-party logistics (3PL) providers emerging as indispensable partners for online merchants. To better understand eCommerce sellers’ current priorities, challenges, and objectives, we...
Customer trust is hard to earn and easy to lose. After a single negative experience, 76% of consumers will stop doing business with a company. In eCommerce, providing exceptional customer support is crucial to set your business apart from competitors and maintain consumer loyalty. However, offering 24/7 support can be challenging, especially if you have...
Customer expectations for shopping experiences are higher than ever. Fast, reliable, and trackable deliveries are just some of the perks customers assume as standard. These assumptions have become so mainstream that 42% of shoppers leave their carts due to issues with the estimated delivery date, while 24% abandon orders due to no delivery date provided....
Social commerce is the integration of social media and eCommerce and has been on the rise in recent years. It allows businesses to sell their products directly through social media platforms, making it easier for consumers to discover and purchase items they see on their feeds. As social media continues to gain prominence in our...
Over the last three years, millions of online businesses have displayed resilience in the face of the unexpected. The COVID-19 pandemic accelerated the adoption and innovation of digital commerce, with online shopping increasing by 77% year over year in a matter of months. By the end of 2023, eCommerce sales will make up one-fifth of...
The eCommerce industry provides countless opportunities to grow your online business, expand your reach, and build a powerhouse brand, but you have to monitor several elements to realize this potential. While there are many metrics business owners must track to determine and expand their success, one of the most important is revenue — the fuel...