Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
MyFBAPrep Interviews
Build Relationships and Keep Learning: A Chat With Scott Needham of SmartScout

In this video, Rachel Go chats with Scott Needham, Founder of SmartScout. Rachel and Scott discuss how the Amazon landscape has evolved, his learnings from running BuyBoxer and SmartScout, the dangers of overhiring, building relationships as a growth channel, FBA fees and the bigger picture, and much more. Transcript below. Scott’s background Rachel Andrea Go:...

By Rachel Andrea Go on January 31, 2024

MyFBAPrep Interviews
Amazon Influencers Focus on Conversions vs. Traffic: A Chat With Liz Saunders of Fluencer Fruit

In this video, Rachel Go chats with Liz Saunders, Founder of Fluencer Fruit. Rachel and Liz discuss Liz’s journey with Jungle Scout, how she learned to communicate with both creative and technical teams, and her journey building Fluencer Fruit. They also talk about the differences between Amazon influencers and social media influencers, how UGC affects...

By Rachel Andrea Go on January 24, 2024

MyFBAPrep Interviews
The industry is consolidating: A chat with Steven J. Edelstein of Fulfillment IQ

In this video, Rachel Go chats with Steven J. Edelstein, Vice President, Strategy and Partnerships, at Fulfillment IQ. Rachel and Steve talk about his background, where merchants and 3PLs need more alignment, keys to smooth eCommerce logistics, and his predictions for the future of 3PLs. Transcript below. Steve’s background Rachel Andrea Go: Can you share...

By Rachel Andrea Go on January 17, 2024

MyFBAPrep Updates
MyFBAPrep 2023 Year in Review

Happy New Year to all of our readers! We wanted to close 2023 out with some of our favorite highlights as we go into the new year. Doubled our global warehouse network and available sqft of space In 2023, MyFBAPrep went from 50 to 100 warehouses around the world, including in Mexico, Germany, the United...

By Rachel Andrea Go on December 31, 2023

Amazon
How SupplyTiger Used MyFBAPrep to Fill Halloween Gaps Under a Deadline

With the holidays coming up, every kid (and plenty of adults) look forward to oodles of candies, chocolates, dressing up, and fun merry-making. SupplyTiger sells candy and chocolate, costumes, and other treats in theme with holidays like Easter, Halloween, and Christmas. Earlier this year, SupplyTiger suddenly found themselves in need of efficient and cost-effective logistics...

By Rachel Andrea Go on October 26, 2023

Amazon
How MyFBAPrep Helped Enable Amazon Sales for Slate

Who doesn’t love a decadent, yet healthy snack that helps fuel your workouts, fill your cravings, and fits seamlessly into your day-to-day routine? Slate, an official UFC partner, is a lactose-free, high-protein, keto-friendly drink with no added sugars and all the flavor. Since it can function as a healthy pick-me-up, pre- or post-workout snack, or...

By Rachel Andrea Go on October 24, 2023

Conversions
A Merchant’s Guide to Upselling: How to Improve the Customer Experience and Generate Bigger Sales

As eCommerce competition becomes more cutthroat and customer expectations continue to evolve, providing an exceptional buyer experience is crucial for businesses to thrive. Companies need to focus on extending their relationships with their buyers, and a powerful method to accomplish that is upselling. This sales technique offers customers a higher-end or more valuable version of...

By Rachel Andrea Go on October 17, 2023

Conversions
How to Run an Outstanding Gift Card Redemption Campaign

When in doubt, buy a gift card. It’s a safe and convenient gift-giving option, with 32% of consumers purchasing seven or more a year. Gift cards foster brand loyalty and attract new customers. However, they also pose a formidable challenge: the accumulation of outstanding, unused balances. Enter the concept of gift card redemption campaigns, a...

By Rachel Andrea Go on September 19, 2023

Conversions
eCommerce European Expansion: 8 Steps to Expand to Europe

The European eCommerce market is expected to hit USD $634.10 billion in 2023 — and that trajectory is projected to continue to climb. With a forecasted annual growth rate (CAGR) of 9.34% from 2023 to 2027, experts anticipate the market volume will escalate to USD $906.20 billion by 2027. Achieving success in one market is...

By Rachel Andrea Go on September 07, 2023

MyFBAPrep Updates
MyFBAPrep Tops South Florida Business Journal’s “Fast 50” List of South Florida’s 50 Fastest-Growing Companies of 2023

Prestigious List Showcases the Highest Percentage Revenue Growth Over Two Years Coral Springs, Fl. (Aug. 25, 2023) – MyFBAPrep, an eCommerce warehouse and logistics network, announced today that it has topped South Florida Business Journal’s “Fast 50” List, which features the 50 fastest-growing companies within the Miami-Dade, Broward and Palm Beach counties with revenues under...

By Rachel Andrea Go on August 25, 2023

Conversions
The Voice Commerce Revolution: How to Optimize Your Ecommerce Store for Voice Search

In the fast-paced digital world, one technological advancement is subtly reshaping the eCommerce landscape: voice commerce. With consumers continuously seeking convenience and efficiency in their shopping experiences, this new approach has surged in popularity and transformed the way people browse, select, and purchase products online. Voice commerce represents more than additional convenience, though; it’s a...

By Rachel Andrea Go on July 20, 2023

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