Tom Wicky
Although it may seem early, now’s the time to brace yourself for the frantic shopping spree that lies ahead. The 2023 holiday season is coming — fast. In online retail, the holiday rush is not for the faint of heart. It’s a high-stakes battlefield where meticulous planning, strategic execution, and a keen understanding of crucial...
It’s never too early to plan for the holidays. After all, for most merchants the holidays are their most lucrative time of the year. In 2020, U.S. buyers spent $201.32 billion online during the holiday season, a 45.2% jump from $138.65 billion in 2019. Online sales were also projected to grow by 6.1% in 2022....
Few eCommerce sectors offer as enticing a proposition as candy and chocolate sales. The allure of sweets is enduring and universal; beyond mere indulgence, these products evoke pleasure, trigger nostalgia, and offer moments of simple joy. Venturing into the eCommerce space dedicated to these treats is a strategic move that extends beyond product transactions. It’s...
As the leaves start to change and the air becomes crisp, a familiar excitement fills the atmosphere — Halloween is right around the corner! Beyond the costumes, candy, and spooky decorations, there’s a significant economic industry to this delightfully haunting holiday. Halloween serves as more than just a time for trick-or-treating; it marks the kickoff...
Protecting your brand integrity in the competitive eCommerce marketplace requires more than offering high-quality products and stellar customer service. Logistics is another key component of this concept that retailers often overlook. A positive delivery experience is paramount to your supply chain brand protection strategy. Nearly 84% of consumers are less likely to repurchase from a...
Successfully handling and selling perishable goods is a formidable challenge in the eCommerce industry, but it’s also a rewarding opportunity for sellers looking to expand into this market. As the name suggests, perishable goods are items that have a finite shelf life due to their sensitivity to environmental conditions such as temperature, humidity, and time....
Generating billions of dollars in sales, Amazon has solidified their position as a go-to platform for online shopping worldwide. Central to that success is their Prime program, a membership service offering numerous benefits, including free two-day shipping, streaming media, and more. As of Amazon’s last public report, they had over 200 million Prime members worldwide,...
When selling online, platform security is of utmost importance. With the increasing volume of online transactions and data sharing, it’s critical eCommerce platforms are secure enough to protect sensitive customer data and financial information. Cybersecurity threats and data breaches are becoming more prevalent, and this can have devastating consequences for eCommerce businesses, including loss of...
Customer feedback plays a critical role in shaping the success of an eCommerce business. It provides invaluable insight into what customers like and dislike about a product, service, or website and helps businesses make informed decisions to improve the buyer experience. Collecting feedback from consumers also contributes to building stronger relationships, boosting customer loyalty, and...
Over two-thirds (69%) of online shoppers are less likely to make a return purchase with a retailer if an order fails to arrive within two days of the estimated delivery date. As an eCommerce seller, navigating the complex shipping landscape can feel daunting. With Amazon Freight, however, the journey becomes much smoother. If you’re seeking...
Social selling has become essential to a thriving eCommerce business. With the rise of social media, online sellers leverage these platforms to reach their target audiences and increase conversions. As a result, 73% of consumers have made a purchase because of something they saw on social media. Social selling involves more than simply promoting products...