Blog > Conversions > Checklist: What to think about when starting a subscription box

Checklist: What to think about when starting a subscription box

About 45% of customers have two or more subscription boxes delivered to their doorstep, and 14% maintain four or more subscriptions.

The subscription box model offers numerous financial benefits for both sellers and consumers.

If you’re contemplating venturing into this exciting business opportunity, we’re here to help. This guide will walk you through every step of the subscription box process. Armed with this knowledge, you can confidently launch a subscription operation that’s positioned to impress your consumer base and expand your profit margins.

How to start a subscription box

To make a splash in the subscription box market, you need more than a product — you need a distinct niche. A well-defined target audience allows you to curate boxes that differentiate your brand and align with their interests and needs.

Popular niches include gourmet foods, beauty products, books, and wellness items. Here are some steps to take before settling on a category for your subscription box business:

  • Identify your passions and interests: Choosing a niche you’re passionate about can make the process of running your business more enjoyable and authentic.
  • Research market trends: Look for industries or product categories that are growing or trending. Use tools like Google Trends or social media platforms to gauge what’s popular.
  • Analyze competition: Compare other subscription boxes in the market. Is there a category that seems oversaturated? Is there one that’s underserved?
  • Consider your target audience: Who do you aim to serve with your subscription box? Try to identify a niche that aligns with the interests, values, or needs of your ideal customer.
  • Profitability: Some markets are more profitable than others. Analyze the cost of products, potential price points, and the likelihood of recurring subscriptions in your chosen segment.
  • Supply chain: Think about the availability of products for your box. Will it be easy to source items in your niche consistently and at a reasonable cost?
  • Uniqueness: The more specialized your product category, the less direct competition you’ll face.
  • Room for creativity: Choose a niche that allows for variation and innovation in your products. This will keep your subscribers excited about each new box.
  • Potential for partnerships: Some sectors may offer more opportunities for partnerships with other businesses or influencers. These collaborations can be a powerful marketing tool.

The niche you choose will shape the trajectory of your subscription box business. Take your time to research and analyze your options thoroughly before settling on the perfect one for your business.

After selecting a category, validate your idea to ensure market demand. You can conduct market research, run online surveys, or use social media polls to gauge interest in your product. Analyze the competition as well and identify gaps in the market to carve out your own space.

Sourcing your products

Your products are the heart of your subscription box. Items with consistently high quality will not only satisfy your subscribers but also foster loyalty and encourage word-of-mouth marketing.

A box subscription is a long-term commitment — your subscribers expect worthwhile, quality products in each delivery.

Sourcing methods

Look into various sourcing methods like wholesale purchasing, brand partnerships, or even manufacturing your items. Each has its benefits, but your choice should align with your brand image and the needs of your audience.

MyFBAPrep’s warehouses, for instance, are strategically positioned near major ports to offer an efficient sourcing process. This proximity allows quicker transit times, reducing the distance and time between your products and customers.

Pricing your subscription box

Pricing extends beyond covering costs; it has to be worthwhile to your customers while maintaining a healthy profit margin. Consider all expenses: product cost, shipping, packaging, and operational overheads. The price should reflect the perceived value of the box to ensure customers feel they’re getting their money’s worth.

Striking a balance is vital. Look at how much your competition charges and what they offer at similar price points.

Crafting your unique selling proposition

The competitive subscription box market requires a unique selling proposition (USP) to stand out. Your USP could be an impressive product selection, commitment to sustainability, charitable contributions, or an exceptional unboxing experience. This is your chance to tell customers why they should choose you over competitors.

Here are a few potential areas to focus on while crafting your USP:

Unique product selection

It bears repeating: The products inside your box form the core of your offering.

A unique product selection could mean offering items not readily available elsewhere or products that cater to a particular niche. You might curate artisanal products from around the world, or perhaps your box contains rare books that avid readers would love.

Whatever you choose, your product selection should resonate with your target audience and their interests.

Commitment to sustainability

As consumers become increasingly eco-conscious, a commitment to sustainability can be a powerful USP. This can involve using recyclable or compostable packaging, sourcing products from companies with sustainable practices, or offsetting your carbon emissions.

Not only does this attract eco-minded subscribers, but it also positions your brand as socially responsible.

Charitable contributions

Tying your subscription box to a good cause can be a powerful enticement to shoppers. Send a portion of your profits to a charity that aligns with your brand’s values or the interests of your target audience.

For example, partnering with an organization that promotes literacy would be a great fit if you sell children’s books. This adds a feel-good factor to your subscription box and leaves a positive impact.

Exceptional unboxing experience

An exceptional unboxing experience can go a long way toward enriching customer satisfaction and loyalty. This could take the form of personalized notes, attractive packaging, or unexpected freebies.

The goal is to create a memorable experience that makes your subscribers look forward to each delivery.

MyFBAPrep’s professional kitting and bundling services can boost the appeal of your USP. Our careful and precise packaging processes enhance the perceived value of your boxes, giving you a competitive edge.

Packaging, presentation, and shipping

Every box you send in the subscription box business is a chance to make a lasting impression. The packaging and presentation of your box play a critical role in creating an unforgettable unboxing experience that can set your brand’s subscription box apart.

The unboxing experience is the first physical interaction your customers have with your brand, so you need to seize the opportunity to wow them, build excitement, and create an emotional connection. A beautifully designed, well-packaged box can elevate the perceived value of your subscription and make customers feel they’re getting a luxury experience.

But it’s not just about what’s inside the box; how it gets to your customers is equally important.

With customers increasingly looking for environmentally friendly options, it’s also essential to balance aesthetic appeal and sustainability. As such, eco-friendly packaging can significantly enhance your brand image. Consider using recyclable or compostable materials, minimizing waste, or incorporating a sustainability message into your box design.

How your products are arranged inside the box can enrich the unboxing experience as well. MyFBAPrep can provide top-notch help in that regard with our meticulous packing guidelines. Whether you already have a standard packing method or need to create one, we’ll present your products in a consistent and appealing manner.

Shipping process

Once your box is curated and packed to perfection, it must reach your customers swiftly and in pristine condition. Shipping subscription boxes is a complex process, particularly if you deliver internationally.

For starters, choose a reliable shipping carrier. Your customers expect their boxes to arrive on time and in good condition, and the right carrier can help you meet that expectation.

You’ll also need to set up a system to track packages and manage shipping costs. Keeping expenses in check is essential, as they can significantly impact your bottom line.

Global shipping presents additional challenges, from understanding international shipping rates to navigating customs regulations. Plan ahead and have a clear strategy in place to save you time and potential headaches.

Want to optimize your shipping process? Check out MyFBAPrep’s guide to shipping optimization.

Marketing your subscription box

Marketing is the engine that powers your subscription box business. With a well-planned and executed strategy, you can attract and retain subscribers and even turn them into advocates for your brand.

Social media marketing

In today’s digital age, social media is a powerful tool for reaching potential buyers. Platforms like Instagram, Facebook, Twitter, and Pinterest can effectively showcase your subscription box, connect with your audience, and build a loyal following.

Share high-quality images and videos of your box, curate user-generated content, and engage with your followers to build a sense of community.

Email marketing

Email marketing is a tried-and-true method for reaching potential subscribers. You can send emails to share updates, special promotions, sneak peeks into upcoming boxes, or useful content related to your niche. Personalized communications make subscribers feel special and appreciated, leading to higher customer loyalty.

Influencer collaborations

Working with influencers in your niche can expose your subscription box to a larger audience.

Find influencers who align with your brand values and have a following that matches your target audience. They can unbox your product on their platforms to provide their followers with an authentic view of the experience your subscription box offers.

Referral programs

A referral program can transform your existing customers into brand advocates.

Offer them incentives like a discount on their next box for every new subscriber they refer. This motivates them to spread the word about your business and brings in new customers who already have a positive impression of your brand.

SEO and content marketing

Optimize your website for search engines to make it easier for potential customers to find you. Regularly post valuable content related to your niche, such as blog posts, tutorials, or buyer’s guides. This improves your SEO and positions your brand as an authority in your sector.

Positive reviews and word-of-mouth marketing

Never underestimate the power of a satisfied customer. You can encourage positive reviews and word-of-mouth marketing by offering a seamless buyer experience, starting from the initial visit to your website through to order fulfillment.

Happy customers are your best advocates. Encourage them to share their unboxing experiences on social media and review your subscription box online. User-generated content and positive reviews can significantly enhance your brand’s credibility and reach.

Managing returns and exchanges

Returns and exchanges are inherent in eCommerce. While they might seem like setbacks, handling them efficiently and professionally can actually boost customer satisfaction and loyalty; the more pleasant the experience, the more likely people are to make repeat purchases and sing your praises to others. Give this process the attention it deserves to transform an unpleasant experience into potentially lucrative gains.

Craft a clear return policy

Foundational to effective management of returns and exchanges is establishing a transparent and fair policy. Your policy should outline the conditions under which returns or exchanges are allowed, the time frame for acceptance, who covers reverse shipping costs, and how refunds are issued.

A clear return policy sets accurate expectations for your customers and guides your team in handling these situations smoothly.

Process returns and exchanges efficiently

When a customer initiates a return, you should handle it promptly and professionally, ensuring the returned items are appropriately logged, inspected, and restocked or discarded as necessary.

Then, in the case of exchanges, ensure the replacement items are shipped out quickly and correctly. The goal is to limit the time customers have to wait for their issues to be resolved, as a shorter time can significantly enhance their satisfaction and loyalty.

Mitigate the potential stress and confusion of returns by streamlining the process with MyFBAPrep’s well-honed reverse logistics capabilities.

Leverage returns for continuous improvement

Finally, every return or exchange yields valuable feedback that can help you improve your subscription box.

Track the reasons for returns and exchanges and look for patterns. If a particular item is frequently returned, you might reconsider its inclusion in your box. Or, if customers often complain about the box’s condition upon arrival, it may be time to review your packaging or shipping practices.

Managing returns and exchanges effectively can transform them from potential setbacks into opportunities for improvement and increased customer satisfaction.

Review and adjust

Running a successful subscription box business requires regular reviews and adjustments based on customer feedback and market trends. By staying flexible and adaptable, your business will continue to meet customer expectations.

MyFBAPrep’s suite of services can quickly adjust to changes, whether it’s a tweak in packaging or a complete overhaul of the box contents. We’re here to ensure your subscription box business remains a top pick for consumers.

Wrapping up — Start a profitable subscription box business today

Launching a subscription box business involves multiple steps, from finding the right niche and sourcing products to crafting a unique selling proposition and mastering logistics.

Rely on this guide to equip yourself with the knowledge to launch a successful venture. To remove the management of the logistical complexities, consider offloading the task onto MyFBAPrep so you can focus on delivering joy to your subscribers’ doorsteps, one box at a time.